Did you know 87% of Pinners reported that Pinterest helped them decide what to purchase (Millward Brown)? Which is what makes Pinterest such an attractive platform for marketers. It has the unique ability to influence future purchases. This may explain why Pinterest saw such tremendous gains with advertisers in 2015. Here’s what the growth pattern looked … [Read more...] about The Pinner Journey: Mapping The Path To Purchase
Search Results for: PPC
Take Our Version Of The AdWords Fundamentals Exam
For many years, Google has required that advertisers complete the Fundamentals exam in order to become AdWords certified. However, one of the common concerns is that the exam isn't always up to date. Fear not PPC Heroes, as we've created our own version of the exam for you to test your knowledge! For brevity sake, our exam is only 50 questions, but we've made sure that what … [Read more...] about Take Our Version Of The AdWords Fundamentals Exam
The Brands of Hero Conf Philadelphia
It's always a fun exercise to sort through the Hero Conf attendee list to see what faces will be joining us. We find lots of old friends, a ton of first-timers, speakers, sponsors and a wide swath of the PPC community. As I looked through the list for Hero Conf Philadelphia, April 25-27 at the Pennsylvania Convention Center, I was struck by the quality of companies joining us … [Read more...] about The Brands of Hero Conf Philadelphia
[New Flash Webinar!] What You Need To Know For A Successful Start On DoubleClick Bid Manager
Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can’t just start a campaign right away. There are multiple steps along way, numerous settings, and targeting options … [Read more...] about [New Flash Webinar!] What You Need To Know For A Successful Start On DoubleClick Bid Manager
Revealing The Final 4
The Men's National Championship Game is tonight, but in our tournament the final 4 entities remain: Amy Bishop Elizabeth Marsten Search Engine Land Acquisio Votes will be accepted until Wednesday, April 6th at noon EST. On Thursday, we'll announce the final matchup of the tournament where the winner receives a free registration to Hero Conf Philadelphia. Here’s The … [Read more...] about Revealing The Final 4
4 Simple Tips For Better Client Communication
I’m sure you’ve heard the saying that relationships make the world go around. This statement is no different in regards to PPC. In fact, relationships can make or break a PPC engagement. Communication is the number one thing that can break down relationships in a hurry. Follow these 4 tips and you’ll be communicating like a pro in no time, making your relationships rock … [Read more...] about 4 Simple Tips For Better Client Communication
10 Reasons to Make the Commitment Today!
Spring is here, and that means that Hero Conf Philadelphia is knocking at our door. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. Join us April 25-27 at the Pennsylvania Convention Center in Downtown Philadelphia. Still … [Read more...] about 10 Reasons to Make the Commitment Today!
Search Marketing Madness Moves To The Elite 8
1/8 of the best PPC managers, blogs, and software remain in our Search Marketing Madness tournament, meaning the Elite 8 is here. Make sure you vote and help us determine who will receive a free registration to Hero Conf Philadelphia. Votes will be accepted until Saturday, April 2nd at noon EST. Tune back in on Monday when the Final 4 is announced. Here’s The Tournament … [Read more...] about Search Marketing Madness Moves To The Elite 8
The Tale Of 2 Landing Pages: An Ecomm Fable
Testing is an important part of running a successful marketing campaign. Strike that – testing is an integral part of a successful campaign. Assuming anything can lead you to miss entire insights and opportunities for optimization. That’s why you read article after article, watch webinars and speakers, and study up on how to best test your content and targeting. As a lover … [Read more...] about The Tale Of 2 Landing Pages: An Ecomm Fable
Let Us Help You Make the Case for Hero Conf Philly!
Can you believe it PPC Heroes? Hero Conf Philadelphia is one short month away, April 25-27 at the Pennsylvania Convention Center. That means there is still time to claim your seat at the World's Largest All-PPC Event (but doesn't mean those seats will last much longer). Whether you're an account manager looking for even more reasons to make the trip (and would love a form … [Read more...] about Let Us Help You Make the Case for Hero Conf Philly!
Google To Initiate AdWords Design Overhaul
If AdWords aged at the same pace as a human it would currently be utilizing a learner's permit and preparing for an upcoming driver's exam. Furthermore, this "teenager" would have been sporting the same semi-outdated style since the second grade. Fortunately at just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since … [Read more...] about Google To Initiate AdWords Design Overhaul
Oh How Sweet It Is – 16 Remain In The Search Marketing Madness Tournament
Only 16 participants remain in our annual Search Marketing Madness tournament. Now is your chance to vote for the best remaining PPC managers, blogs, and software. Don't forget that the winner of the tournament receives a free registration to Hero Conf Philadelphia. Votes will be accepted until Wednesday, March 30th at noon EST. Tune back in on Thursday when the Elite 8 is … [Read more...] about Oh How Sweet It Is – 16 Remain In The Search Marketing Madness Tournament