Hero Conf Philadelphia is just over a month away, and our experts are ready to share some of what you can expect in their sessions. Don't miss your chance to join these and other world-class speaker, April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia. When Abandoning Best Practices is the Right Thing to Do "We have these best practices in the … [Read more...] about Hero Conf Experts Share Their Session Takeaways!
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Flash Series Confirmation: What You Need To Know For A Successful Start On DoubleClick Bid Manager
You're All Set! You're now registered for our Flash Series 20-minute webinar, What You Need To Know For A Successful Start On DoubleClick Bid Manager. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Programmatic Display Can Give Your … [Read more...] about Flash Series Confirmation: What You Need To Know For A Successful Start On DoubleClick Bid Manager
Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
The Top 32 Are Moving On In Search Marketing Madness
The first round of our Search Marketing Madness tournament is in the books and the top 32 PPC managers, blogs, and software are on to the next round. The winner of the tournament receives a free registration to Hero Conf Philadelphia. Votes will be accepted until Saturday, March 26th at noon EST. Tune back in on Monday when the Sweet 16 is announced. Here’s The Tournament … [Read more...] about The Top 32 Are Moving On In Search Marketing Madness
Why SMBs Should Not Run AdWords Accounts
The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences
Not all site visitors are created equal. Have you ever been frustrated with Facebook audiences because you can’t get as segmented with your website visitors as you need? For example, you’re advertising for a lead generation client who views users that visit their page 10+ times per month as more valuable than users who have only been on their page once in the last 30 … [Read more...] about Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences
These AdWords Scripts Will Help Manage Shopping Ads
Last week I had the pleasure of returning to Portland, Oregon, site of the last US-based Hero Conf. Some of the locals had heard my talk on Shopping Ads and invited me back to cover the same topic at SEMpdx. They told me this would not be an audience of PPC newbies and since I’d already covered the basics of Shopping Ads, I decided to combine this topic with my perennial … [Read more...] about These AdWords Scripts Will Help Manage Shopping Ads
Our Learn with Google Classroom Agenda is Set!
PPC Heroes, don't miss the inaugural Learn with Google Classroom at Hero Conf Philadelphia! Join Google experts as they share the latest tactics, tips and tricks to help you get the most out of your paid search campaigns. Check out the expert sessions coming your way from the Pennsylvania Convention Center, April 25-27: Calls: Converting Customers Through Conversation As … [Read more...] about Our Learn with Google Classroom Agenda is Set!
Welcome To Search Marketing Madness 2016
It's March and that means the annual NCAA basketball tournaments are upon us. To celebrate these great events, PPC Hero conducts its own tournament, Search Marketing Madness. We look at the best the PPC world has to offer and pit them in a competition unlike any other. This year will be slightly different as we're taking out the PPC conference category. Instead, we will have … [Read more...] about Welcome To Search Marketing Madness 2016
Whoa, That’s a Lot of Networking!
10 Opportunities to Expand Your PPC World PPC Heroes, we're only 5 weeks from the World's Largest All-PPC Event, live from the Pennsylvania Convention Center April 25-27. Limited tickets remain. We've told you all about the incredible content and speakers you can expect at Hero Conf Philadelphia, but we would be remiss not to mention the unbelievable and unique networking … [Read more...] about Whoa, That’s a Lot of Networking!
3 Ways To Improve Your Bing Ads Reporting Skills
If you are involved with PPC, I guarantee you have created a report at some point. If you haven’t, you have probably been given a report to read or analyze. After all, we let the numbers speak and dictate the direction of account optimizations. You may even be able to create a report in your sleep. That being said, what’s worse than knowing what you want to report on and having … [Read more...] about 3 Ways To Improve Your Bing Ads Reporting Skills
Google Display Network Targeting: What You Need To Know
The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online. AdWords' contextual targeting tools match your ads to relevant web pages, like targeting travel-related websites if you sell airline tickets. Here are the targeting tools that AdWords has in place for you to … [Read more...] about Google Display Network Targeting: What You Need To Know