In light of Valentine's Day, love is in the air and the PPC world is not exempt. We love to see those green deltas when comparing week-over-week or month-over-month performance. We love to see more clicks, more conversions, and more revenue. We also love when all of the above happens effortlessly. Unfortunately, we can’t magically make account performance blossom but we can … [Read more...] about Show Returning Visitors Extra Love Through RLSA
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Webinar Confirmation: Mastering the Art of Ecommerce Reporting with Excel
You're All Set! You're now registered for Hanapin's Flash webinar, Mastering the Art of Ecommerce Reporting with Excel. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 4 Insanely Easy To Implement Features for Ecommerce Retailers How to Use … [Read more...] about Webinar Confirmation: Mastering the Art of Ecommerce Reporting with Excel
Flash Series: Mastering the Art of Ecommerce Reporting with Excel
More about this 20 Minute Webinar If you work at an ecommerce company or work with an ecommerce site, you know how important it is to get accurate reporting, in order to manage your marketing programs. In this webinar recording, experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the more relevant and … [Read more...] about Flash Series: Mastering the Art of Ecommerce Reporting with Excel
How To Find Your Competitors’ Bidding Schedule
Over the last few months, I've written articles on how to best visualize who your true top competitors are by finding rank above share to estimate who is showing above your ad or pushing you out of auctions. When digging into Auction Insights in the AdWords interface (Details > Auction Insights) you are able to utilize segments, with time and device as the options of … [Read more...] about How To Find Your Competitors’ Bidding Schedule
Making A Commitment To Our Community
“If I could call this anything, it would be meat confetti.” I can safely say it was one of the weirder sentences I have ever said on a Tuesday afternoon, but then again I have a strange sense of humour. At a time in the day when I should have been updating a weekly report, or having a water cooler discussion about the latest Star Wars theories, I was donating my time at a … [Read more...] about Making A Commitment To Our Community
Building Relationships For The Future
One of the downsides of working within Sales is the experience of putting all of your time and efforts into winning a new client and ultimately coming up short. All of the phone calls, emails, and proposals, yet nothing comes from it. Some sting more than others, but it’s important to have a short term memory, extract some positives from the engagement and move along to the … [Read more...] about Building Relationships For The Future
[New!] Guide to Facebook Advertising – The Basics
Facebook is becoming increasingly important in the PPC advertising space as its audience and reach continue to increase and its targeting abilities get more robust. If you've decided to jump into the world of Facebook advertising, then this Basic Guide is for you. It offers a great start of getting to the know the interface, important terms, types of ads and targeting available … [Read more...] about [New!] Guide to Facebook Advertising – The Basics
Webinar Confirmation: 10 Unique Ways To Improve Ad Copy
You're All Set! You're now registered for Hanapin Marketing and Brainlabs Digital's webinar, 10 Unique Ways To Improve Ad Copy. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Streamline How You Write Promotional Ad Copy Nice To Meet You: … [Read more...] about Webinar Confirmation: 10 Unique Ways To Improve Ad Copy
Webinar: 10 Unique Ways To Improve Ad Copy
More about this Webinar With all the optimization work that goes into PPC, it's easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks. In this webinar recording, experts from Hanapin … [Read more...] about Webinar: 10 Unique Ways To Improve Ad Copy
Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
Every so often, an account lands in your lap and you just don’t know where to begin. Performance might be in a downturn and what is converting is coming at a high cost. You want to dive in and start optimizing, but how can you decide what to focus on first? By combining a couple of simple reports, you can quickly diagnose an ailing account and go from zero to PPC Hero. Get … [Read more...] about Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
3 Reasons Not To Run Facebook Ads
Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment? A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy. In this article, you’ll discover three reasons not to run Facebook Ads until you have some of the fundamentals of … [Read more...] about 3 Reasons Not To Run Facebook Ads
How To Determine Your Next CRO Test – Part 2
Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords, and heat mapping. This month, we’ll take a look at a few more factors that will help you determine your next test, including: Video recordings Usability testing Multiple tests & what to … [Read more...] about How To Determine Your Next CRO Test – Part 2