Millions of people shop online these days. With projections saying that ecommerce sales will exceed 550 billion dollars in 2016, not only do you need to have a PPC strategy in place, you need to make sure you site is user-friendly. And the most important element of you ecommerce website is the site navigation. In this 20 minute flash webinar, ecommerce expert and co-founder of … [Read more...] about [New webinar with Linda Bustos!] Why It’s Important To Get Ecommerce Navigation Right
Search Results for: PPC
The AdWords App For iOS Is Here
The announcement we’ve been anticipating for months has finally been made. The AdWords app for iOS has been released! This is one of the most anticipated PPC announcements of 2016 for Apple-lovers, second only to the promise of a Bing editor for the Mac. So what do you need to know? The app consists of the most critical on-the-go functionality. That includes the … [Read more...] about The AdWords App For iOS Is Here
Top Reasons I Can’t Wait For Bing Ads Mac Editor
Last November, Bing announced that the editor platform would soon be compatible with Macs. Bing Insists that a PC will no longer be a requirement and it will be it easier for Mac users to use Bing Ads Editor to manage search marketing campaigns. Mac users have been begging for a version of the desktop editor tool for years, as noted in the comment below from Bing Ads … [Read more...] about Top Reasons I Can’t Wait For Bing Ads Mac Editor
How To Evaluate Your Ad Extensions
Ad extensions are touted as an important component of any PPC account. The AdWords system even rates your ads based on the use of ad extensions. Beyond the “use them or suffer” reasoning, extensions offer a great way to differentiate your ads or are simply a way to take up more real estate in the search results. Despite their visibility, there remains a constant doubt to the … [Read more...] about How To Evaluate Your Ad Extensions
OnDemand Webinar: 7 Crucial Bing Ads Updates You Need To Know About In 2016
On Demand Webinar 7 Crucial Bing Ads Updates You Need To Know About In 2016 Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: 7 Crucial Bing Ads Updates You Need To Know About In 2016
4 Days Left to Access $400 Off in Philly!
Want to experience the content you know and love in person? The amazing tips and tricks from PPC Hero will come to life at Hero Conf Philadelphia. Seats are selling at a record pace and your final chance at Early Bird pricing has arrived. Don’t miss the world’s largest all-PPC event, packed full of advanced-level content, unique and exciting networking, and unforgettable … [Read more...] about 4 Days Left to Access $400 Off in Philly!
Build Custom Formulas Within Custom Columns
While paid search advertisers have utilized AdWords custom columns for over a year now, a recent announcement by Google will add an additional element of personalization. Custom columns will now support the inclusion of custom built formulas. Custom columns, which grant marketers the ability to segment unique key metrics, have acquired an extra layer of potential … [Read more...] about Build Custom Formulas Within Custom Columns
Webinar Confirmation: Ecommerce Navigation: The Importance of Getting It Right
You're All Set! You're now registered for Hanapin's Flash webinar, Ecommerce Navigation: The Importance of Getting It Right. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 4 Insanely Easy To Implement Features for Ecommerce Retailers Paid … [Read more...] about Webinar Confirmation: Ecommerce Navigation: The Importance of Getting It Right
Flash Series: Ecommerce Navigation: The Importance of Getting It Right
More about this Webinar Millions of people shop online these days. With projections saying that ecommerce sales will exceed 550 billion dollars in 2016, not only do you need to have a PPC strategy in place, you need to make sure you site is user-friendly. And the most important element of you ecommerce website is the site navigation. In this 20 minute flash webinar, … [Read more...] about Flash Series: Ecommerce Navigation: The Importance of Getting It Right
Native Video Comes To Yahoo
By now, you’ve probably heard a thing or two about native advertising. Perhaps some of you have even dabbled with it. For those who might be new, native advertising seeks to seamlessly place your ad within the context of a web site’s content. It seeks to keep users within their experience as they present your ad. Native is different from search because the user isn’t … [Read more...] about Native Video Comes To Yahoo
Waking The Dead – Breathing Life Back Into Stagnant Accounts
Account strategy and tactics are items that should be evolving around the current state of competition, client needs, and available tools/technology. Since these aspects change quickly, it’s important to regularly check in with your goals, strategy, and tactics. Implement New Features Or Tools New features and tools are constantly becoming available in the PPC industry. … [Read more...] about Waking The Dead – Breathing Life Back Into Stagnant Accounts
[New Webinar with Bing!] 7 Crucial Bing Ads Updates You Need To Know About in 2016
The paid search world has seen many changes in the last year, particularly on the Bing Ads platform. From remarketing to image extensions to shopping campaigns, not only is Bing becoming a more savvy search marketing platform, but its market share is now at 20% (6 years ago, it was only at 8%). In this webinar, Bing Ads Evangelist John Gagnon and Sr. Account Manager from … [Read more...] about [New Webinar with Bing!] 7 Crucial Bing Ads Updates You Need To Know About in 2016