Google AdWords is one of the most effective types of advertising. The majority of advertising consists of sellers seeking buyers, hoping to influence their decisions. Keep in mind, Google AdWords is a dynamic advertising platform and needs continuous monitoring and optimization. When you advertise on AdWords, you never want to use the set-it and forget-it approach as we have … [Read more...] about [New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now
Search Results for: PPC
New Ad Extensions In Town – Check Out Bing’s Latest
There’s no better time than at the start of a new year to get your PPC accounts in order. One of the biggest things that I do during this time is audit all of my accounts and make sure I’m taking advantage of all features. As you know, in the PPC world it’s easy to miss out on adding new features to your accounts. This year, Bing is going to be high on my priority list, as … [Read more...] about New Ad Extensions In Town – Check Out Bing’s Latest
Bing Now Powers AOL Search
Bing has just announced their latest advance in the search engine marketplace. Bing now powers AOL’s web, mobile, and tablet search. This announcement was alluded to in June of 2015, when Google lost its partnership with AOL and Bing announced a long-term partnership. Now that the transition is official. This move gives Bing additional, global reach with paid search ads as well … [Read more...] about Bing Now Powers AOL Search
Don’t Miss These 5 Twitter Targeting Tactics In 2016
Twitter Targeting Tactics - say that 10 times in a row! While the title of this post may have you tongue-tied, below I plan to clearly define the importance of including Twitter Ads in your 2016 digital marketing strategy and targeting tactics. According to Forrester US Digital Marketing forecast from 2014 to 2019, Social Media investments will grow faster than any other … [Read more...] about Don’t Miss These 5 Twitter Targeting Tactics In 2016
As They Say, “Location, Location, Location!”
So why Philadelphia? From Indy to Austin to Portland, it was time to make our debut on the east coast. We needed a scene that would fit our hip, tech-centric vibe that also had a thriving city-center complete with food, bars, and nightlife. We wanted accessible, walkable, and social. We craved culture. As home to the Liberty Bell, Rocky, a youthful Benjamin Franklin and so … [Read more...] about As They Say, “Location, Location, Location!”
Fix Your Remarketing Campaign In 5 Steps
Contrary to what you may hear, remarketing is not a magic bullet and it won’t automatically work wonders for your account. As with anything else in your PPC accounts, test it! Today, we’ll go through 5 areas to walk through while troubleshooting a poor performing remarketing campaign. 1: Who Are You Remarketing To? The audience you are targeting is the most important part … [Read more...] about Fix Your Remarketing Campaign In 5 Steps
[New Webinar with Shopify Plus] Getting Your Ecommerce Ready For 2016
In 2016, ecommerce sales are predicted to exceed 550 billion dollars alone. As an ecommerce marketer, you need to constantly be on your toes, with your ear to the ground on what’s in the pipeline and what can help you sell your products and services better. It’s crucial that you are changing dynamically to your customers’ needs, targeting the right audience, and making sure you … [Read more...] about [New Webinar with Shopify Plus] Getting Your Ecommerce Ready For 2016
Find New Customers With Facebook Audiences
If you’re looking to build awareness of your brand and attract new people, it’s hard to ignore the power of social media and the vast reach of Facebook. Millions of daily active users present a great opportunity to showcase your brand and discuss what you have to offer. With the ability to share, like, and comment, Facebook provides powerful options for users to become … [Read more...] about Find New Customers With Facebook Audiences
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
A Marketer’s Guide To Pinterest Analytics
As Pinterest strives to monetize their platform, they continue to listen to the challenges of advertisers and brands. One of the key challenges they tackled early on was Analytics. Pinterest realized how important it was for marketers to understand how their audience interacted and engaged with their brand while on the platform. In an effort to make that analysis easier, … [Read more...] about A Marketer’s Guide To Pinterest Analytics
[New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
The PPC industry is always growing, expanding and changing. And this year, it was no different. We thought it would be interesting to take a look at Inc Magazine's list of the 5000 fastest growing companies in America and see how they spend their PPC dollars. So we partnered with SEM Rush to create the infographic below, which details how these Inc 5000 companies use the … [Read more...] about [New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
Helpful Excel Functions For Building URLs
Building URLs is a common pain point for marketers of all experience levels. Tagging isn’t something you do every day, making it easy to miss out on common tips and tricks. Without knowing the standard tools, you are often left with the daunting process of building URLs piece by piece in the Google URL Builder or one by one in the interface. I wouldn’t wish that on … [Read more...] about Helpful Excel Functions For Building URLs