Every PPC hero worth their salt knows that attribution and tracking represents the backbone of optimization. In the absence of accurate data, paid search advertisers are practically left flying blind. While a large portion of businesses are already tracking conversions, Smarts Goals powered by Google Analytics helps identify high quality traffic and optimizes for those visits … [Read more...] about Implement Smart Goals Via Google Analytics
Search Results for: PPC
Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past. Be too aggressive with your words and the ad becomes a choking bear hug, ultimately turning someone away from your brand. So what is the right combination? How can we … [Read more...] about Nice To Meet You: Making Good First Impressions With Ads
[New Whitepaper!] Using Strategy Roadmaps To Drive A Successful Agency/Client Relationship
Get Everyone On the Road to Success When a new relationship starts between an agency and a client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development. At times, it may seem difficult to know where to focus or how initiatives should be prioritized. As a way to lay out initial account strategy, Hanapin Account … [Read more...] about [New Whitepaper!] Using Strategy Roadmaps To Drive A Successful Agency/Client Relationship
3 Steps For Troubleshooting Conversion Tracking Issues
Issues with conversion tracking will throw off any campaign. As simple as it is, small issues may lead to inaccurate counts or no tracking at all. So what do you do when an issue pops up? Oftentimes there are worries about the technical side of the problem. Thankfully, you only need to understand the basics of conversion tracking to solve almost all of your … [Read more...] about 3 Steps For Troubleshooting Conversion Tracking Issues
Advanced AdWords Budget Script
For a newer article on this topic visit: Automate And Better Manage Your Budgets With Scripts At the recent HeroConf in London, I had the pleasure of meeting several customers of Optmyzr. One of them told me they had to spend a significant amount of time ensuring that none of the accounts they managed would exceed the monthly budget set by their clients and that got … [Read more...] about Advanced AdWords Budget Script
The Top 25 Most Influential Conversion Rate Optimization Experts in 2015
Every year, PPC Hero launches the Top 25 Most Influential PPC Experts. We’ve found it to be a very popular and resourceful list for many of our PPC allies, both new and old. Last year, we decided to launch a list entirely based on conversion rate experts and had quite an overwhelming response for it. So much so that we decided to make it an annual list, just like our PPC … [Read more...] about The Top 25 Most Influential Conversion Rate Optimization Experts in 2015
5 Things You Can Do Today To Improve Account Performance
In the PPC world, things are constantly changing. With new products and features being introduced all the time, there’s a possibility that something can be missed or that something we intended to do has fallen through the cracks. For this reason, it’s important to periodically take the time to look through your accounts and ensure that you’re doing everything necessary for … [Read more...] about 5 Things You Can Do Today To Improve Account Performance
New 20 Minute Webinar with Unbounce! 5 Tips To Help You Get Reliable Data
“How do I know when I can stop my test?” This is one of the most common questions asked by marketers learning about split testing. In this 20 minute flash webinar, Michael Aagaard, Senior Conversion Optimizer at Unbounce, will help you answer that question by giving you 5 actionable tips that will help you run cleaner tests with more reliable results. The live webinar will … [Read more...] about New 20 Minute Webinar with Unbounce! 5 Tips To Help You Get Reliable Data
Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used. In order to increase the number of apps that actually get used after a download, Google is trying increase the level of user intent before the user … [Read more...] about Google Releases New Interactive Ads For Mobile
Meeting User Expectations: The Good, The Bad & The Ugly
For those of you who missed our flash webinar a couple of months ago, today’s post will focus on meeting user expectations. As CRO manager, one of my main focuses is making sure users aren’t left confused or wondering where they are when they land on a page. We’ll look at a handful of examples today and discuss how the user expectations are or are not met. To do so, we’ll be … [Read more...] about Meeting User Expectations: The Good, The Bad & The Ugly
When Should You Create New Campaigns?
There are many reasons why it makes sense to create new campaigns and other times when it is not a good idea. If your account is budget constrained, you may want to consider additional ad groups instead of campaigns. The one exception is you always want different campaigns for different networks. Search, Display and Remarketing have different performance statistics and spending … [Read more...] about When Should You Create New Campaigns?
Tips For Being More Strategic With Your Clients
A few weeks back I wrote about the consultative approach and how it can be used to manage PPC accounts more strategically. Our key stakeholders expect us to be a strategic business partner who proactively pushes their business forward through the use of paid search. What they don’t want is a reactive partner who’s just ‘awaiting orders’ before proceeding ahead with tasks and … [Read more...] about Tips For Being More Strategic With Your Clients