In partnership with Invoca, Hanapin joins a powerhouse panel of marketing experts as we look back at the major changes in 2015 and discuss future predictions for 2016. You'll hear a variety of views on how mobile has impacted their digital marketing strategies, the tools and data most relevant to marketers today and how we can truly measure omnichannel ROI. This live webinar … [Read more...] about [Live Webinar Panel!] 2016 Expert Predictions: What The Future Holds For Mobile Marketing
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Are You Wasting Ad Budget Testing Everything? Use My Little Research Secret To Test Only What Matters
Years ago I learned the concept of market research incorrectly and ended up testing all sorts of variations and continually editing my site and pages in response to low conversion rates. I was testing based on guesswork about what customers might want. Learning to do market research right, as we’ll see, can make a huge difference to conversion rate. My Humble Beginnings With … [Read more...] about Are You Wasting Ad Budget Testing Everything? Use My Little Research Secret To Test Only What Matters
Image Extensions Now Available In Bing Ads
Amongst a holiday season of innovation and addition in the PPC world, Bing Ads recently announced the reincarnation of image extensions in search ads. Although previously introduced and eventually discontinued within AdWords, Bing Ads will now offer advertisers the ability to increase clicks and grab attention via complimentary images. Image Ad Extensions within Bing … [Read more...] about Image Extensions Now Available In Bing Ads
Last Minute Tips For Holiday Ad Extensions
In case you hadn’t noticed, the holidays are fast approaching! You may have already made your seasonal adjustments to your budgets and bids, but have you added any holiday extensions? In the past, to advertise holiday promotions you would have had to either create a new text ad or update an existing ad. Creating a brand-new ad presents a problem because it takes time for the … [Read more...] about Last Minute Tips For Holiday Ad Extensions
On Demand Webinar – Why a Programmatic Advertising Strategy Is No Longer Optional
On Demand Webinar Why a Programmatic Advertising Strategy Is No Longer Optional Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Why a Programmatic Advertising Strategy Is No Longer Optional
AdWords Releases New Shopping Metric For The Holidays
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday. Similar to impression share, the purpose behind this metric is to show where bid adjustments and ad relevancy can be improved to increase traffic. This metric can be found on the product groups tab that we discussed last week. How Does … [Read more...] about AdWords Releases New Shopping Metric For The Holidays
Flash Series Confirmation: Using Auction Insights for Competitive Advantage
You're All Set! You're now registered for our Flash Series 20-minute webinar, Using Auction Insights for Competitive Advantage. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How PPC Provides Competitive Insights To Organizations Another … [Read more...] about Flash Series Confirmation: Using Auction Insights for Competitive Advantage
Flash Series: Using Auction Insights for Competitive Advantage
More about this 20-Minute Webinar When it comes to competitor analysis, there is no such thing as too much information. Auction Insights in Google AdWords is a particularly useful tool and can help you not only understand who your competition is, but how you can tailor your strategy to get a more competitive advantage. In this flash webinar, Jeff Allen, President of Hanapin … [Read more...] about Flash Series: Using Auction Insights for Competitive Advantage
Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations. It’s always to our advantage to hear about new products and features and to think about how that relates to our current client base. Experience has shown us that if we don’t do it, someone else will certainly step in front of us and do it for us. … [Read more...] about Why You Need To Constantly Be Innovating
Smart Keyword Mining And Growth Is Still Important
Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client. If you can gain a fundamental understanding of consumer search behavior you will set the stage for growing the keywords in the account. Most searchers perform multiple if not 10 or more searches prior to conversion. How the consumer … [Read more...] about Smart Keyword Mining And Growth Is Still Important
[New Webinar with Quantcast!] Why a Programmatic Advertising Strategy is No Longer Optional
Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right data is applied. Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie in 2015, according to eMarketer. That’s a nearly $5 billion leap … [Read more...] about [New Webinar with Quantcast!] Why a Programmatic Advertising Strategy is No Longer Optional
Creating Better Client Facing Reports With Excel
One of the most effective ways to relay information to your client is via Excel. The plus side is that it’s easy to pull data from most PPC platforms into Excel. The negative side is that it’s not so easy to make this data easy to digest. By taking the time to create a template that you can plug data into, you can save precious time that you can spend on analysis and … [Read more...] about Creating Better Client Facing Reports With Excel