For a newer article on this topic visit: Gmail Ads Made Easy: The Perfect Guide To Getting Started According to Google, based on the current growth since 2014, 96% of adults use email and 56% of these users use Gmail as their provider. Within the Google Display Network (GDN), you can use Gmail Ads (formally known as Gmail Sponsored Promotions) to reach targeted … [Read more...] about Your Guide To Setting Up Gmail Ads
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Webinar Confirmation: Why a Programmatic Advertising Strategy is No Longer Optional
You're All Set! You're now registered for Hanapin Marketing and Quantcast's webinar, Why a Programmatic Advertising Strategy is No Longer Optional. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Programmatic Display Can Give Your Clients … [Read more...] about Webinar Confirmation: Why a Programmatic Advertising Strategy is No Longer Optional
Webinar: Why a Programmatic Advertising Strategy is No Longer Optional
More about this Webinar Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right data is applied. Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie in 2015, according to eMarketer. That's a … [Read more...] about Webinar: Why a Programmatic Advertising Strategy is No Longer Optional
Are Your Match Types Functioning The Way You Think They Are?
We all know that in AdWords there are three main match types: broad, phrase, and exact. Broad can be further narrowed down to regular broad match and modified broad – signified by “+” markers. When we analyze our accounts we often look at match type performance and search query reports, but one thing is often overlooked - queries can “exact match” to broad match keywords. What … [Read more...] about Are Your Match Types Functioning The Way You Think They Are?
3 Tips To Maximize Your Facebook Ad Images
As marketers, we’re always looking for ways to optimize the impact and quality of our ads. On a social platform like Facebook, your images are the focal point of your ads, so it’s very important to get them right. They are the elevator pitch, the handshake, and quick hello wrapped into one. Facebook is a visual platform. While there is plenty of text on the site and in its … [Read more...] about 3 Tips To Maximize Your Facebook Ad Images
New Google Shopping Insights Tool – Treasure Or Time Waster?
For those of you who missed last month’s announcement, Google has released a new gadget called the Google Shopping Insights Tool. And while I strive to embrace the tools and products with which our advertising platforms provide us, my opinion on the latest release was too strong to keep quiet. I feel it is my obligation, as a citizen of the PPC world, to provide you with my own … [Read more...] about New Google Shopping Insights Tool – Treasure Or Time Waster?
[New Webinar with Bing!] How to Drive More Revenue with Bing Shopping Campaigns
Bing Shopping Campaigns has proven to be a successful program alongside your text ads, but are you approaching Shopping the right way? In this live webinar on Wednesday, November 4th, Bing’s Shopping Campaign expert, Richard Park, covers best practices for your feed, campaign, and reporting. You’ll get key takeaways to fully optimize your Shopping Campaigns for the holiday … [Read more...] about [New Webinar with Bing!] How to Drive More Revenue with Bing Shopping Campaigns
Easy Ways To Measure The Value Of Branded Campaigns
Pay-per-click brand campaigns have many benefits for advertisers. The messaging can be controlled and they also provide a great way to increase customer engagement. Brand campaigns can be rolled out on a strategic schedule driving to interactive landing pages that tell a story and persuade audiences. These purchase decisions also tend to be more emotional vs. rational for … [Read more...] about Easy Ways To Measure The Value Of Branded Campaigns
How To Use The New Customer Match Feature For RLSA
This week, Dennis Doubovski from Adwords Robot wrote a great post on the new customer match feature in Adwords. With this feature being new, there are a lot of different ways to go about using it. Let's go through some of the ways to split up lists and how to go about advertising to users. How To Split Up Your List The first thing to consider when creating customer match … [Read more...] about How To Use The New Customer Match Feature For RLSA
Flash Series Confirmation: How To Drive More Revenue with Bing Shopping Campaigns
You're All Set! You're now registered for our Flash Series 20-minute webinar, How To Drive More Revenue with Bing Shopping Campaigns. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bing Shopping Campaigns Rollout in Full Shopping Campaigns: … [Read more...] about Flash Series Confirmation: How To Drive More Revenue with Bing Shopping Campaigns
Flash Series: How To Drive More Revenue with Bing Shopping Campaigns
More about this 20-Minute Webinar Bing Shopping Campaigns has proven to be a successful program alongside your text ads, but are you approaching Shopping the right way? In this webinar, Bing's Shopping Campaign expert, Richard Park, covers best practices for your feed, campaign, and reporting. You'll get key takeaways to fully optimize your Shopping Campaigns for the holiday … [Read more...] about Flash Series: How To Drive More Revenue with Bing Shopping Campaigns
8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
As account managers, doing the actual PPC work is only part of our job. While the tactical side is imperative, we must also effectively communicate with clients in order to produce better results and mutually grow accounts. The combination of great work and stellar client relations yields happy clients. In this post, we'll look at 8 easy to implement tactics that you can employ … [Read more...] about 8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations