Working with an advertiser has its perks. Sometimes everything is fine as you are managing the entire business in your country and you have an eye on almost everything related to Paid Search. Sometimes (most of the time to be honest) you don’t control as much as you want and even worse, you don’t have any visibility on what is going outside of your scope. In the worst case … [Read more...] about Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Search Results for: PPC
Want to Meet Experts From Bing, Adobe and Google?
Hero Conf is the largest London conference 100% dedicated to PPC. Our full schedule is now live and it's packed with 40+ in-depth sessions from the best and brightest minds in the industry, from brands you trust like Bing, Adobe, and Google, and fantastic local agencies like Periscopix, Koozai, Found and Jellyfish. From our all-new advanced track to open forums with Bing and … [Read more...] about Want to Meet Experts From Bing, Adobe and Google?
Determining The When And How Of Cross-Channel Budget Allocation
Google’s global search market share is 67%. That volume combined with the decent quality of traffic Google provides is the reason why so many PPC advertisers spend 75% of their PPC budget with the engine. But how do you know when it’s time to branch out? Are You Budget Constrained And Running Only (Or Mostly) In Google? Break your campaigns and/or keywords into buckets. … [Read more...] about Determining The When And How Of Cross-Channel Budget Allocation
Lower Their Risk To Increase Your Conversions
If you could pay your bills in clicks you would be rich. But you can’t.... and for that reason your current PPC campaign is failing. Looking at your data you see that users do type in your keywords, do click on your ads, and do go to your landing page. Then, for reasons you don’t completely understand these users just vanish. You know you need these users to fill out … [Read more...] about Lower Their Risk To Increase Your Conversions
Flash Series Confirmation: Using Ad Testing Data To Set Up Foolproof Tests
You're All Set! You're now registered for our Flash Series 20-minute webinar, Using Ad Testing Data To Set Up Foolproof Tests. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Ad Testing Scenarios for Low Converting Campaigns When and How To … [Read more...] about Flash Series Confirmation: Using Ad Testing Data To Set Up Foolproof Tests
Flash Series: Using Ad Testing Data To Set Up Foolproof Tests
More about this 20-Minute Webinar Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won't get traffic or the wrong type of traffic. There's only one way to know which offer or ad is best for your account: by testing it! In this webinar, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, … [Read more...] about Flash Series: Using Ad Testing Data To Set Up Foolproof Tests
[New Webinar with AdEspresso!] Facebook Ads: How To Build A Funnel For Sales, Not Likes
The last time you heard about a great product from a friend, the recommendation probably didn’t start with “buy this now”, but instead a story of your friend’s experience with that product. Yet, as marketers, we forget this and more often than not try to lead with a “buy now” message. Join JD Prater from Hanapin Marketing and CEO of AdEspresso, Massimo Chieruzzi, for a number … [Read more...] about [New Webinar with AdEspresso!] Facebook Ads: How To Build A Funnel For Sales, Not Likes
3 Effective Audiences For Facebook Ad Beginners
Facebook is becoming increasingly important in the PPC advertising space as its audience and reach continue to increase and its targeting abilities get more robust. More and more advertisers of all sizes are jumping into Facebook to see if they can reach new audiences and find customers who will enjoy their products and services. New advertisers to Facebook are often … [Read more...] about 3 Effective Audiences For Facebook Ad Beginners
[New Whitepaper!] 5 Ways to Improve Facebook ROI with Audience Targeting
Facebook recently updated how cost per clicks (CPC) are measured for advertisers. This change is exciting, as it will help advertisers align their campaigns more with business goals by giving a more accurate picture of how their ads are performing against their objectives. Plus, we can actually compare Facebook ad clicks to other ad platform clicks to get a better understanding … [Read more...] about [New Whitepaper!] 5 Ways to Improve Facebook ROI with Audience Targeting
Find Your True Competition With “Rank Above Share”
In an Auction Insights report, there are six statistics given to you regarding your competition. As most readers know, they are as follows: Impression Share - How often the participant receives an impression in the same auctions that you are eligible. Average Position - The average placement of a participant's ad when they receive an impression on the auctions you are … [Read more...] about Find Your True Competition With “Rank Above Share”
3 Facebook Lead Gen Strategies That Will Blow Your Mind
Creating digital strategies for lead gen accounts can sometimes be thought of as dull. There doesn’t seem to be as many shiny PPC objects such as Shopping campaigns and dynamic retargeting and all that jazz that ecommerce accounts utilize. Well my friends, today we will reveal several Facebook strategies for lead gen that will blow your mind and hopefully help create some new … [Read more...] about 3 Facebook Lead Gen Strategies That Will Blow Your Mind
Hero Conf London Workshops – Live From Stamford Bridge!
Join us for our PPC Management or New Agency Growth Workshops! Hero Conf London will wrap up on the 30th of October with a half-day of workshops, dedicated time with some of the writers of PPC Hero and our expert speakers. Designed to dive deep into the most relevant issues you are facing, these sessions will provide actionable takeaways for you to implement right … [Read more...] about Hero Conf London Workshops – Live From Stamford Bridge!