On Demand Webinar Killer Strategies To Win With Click-To-Call Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Killer Strategies To Win With Click-To-Call
Search Results for: PPC
Live Landing Page Audit: Volunteers Needed!
Attention all PPC Heroes! On Thursday, October 1st, Hanapin and the awesome people at 3Q Digital will be hosting a Live Landing Page Audit. And we're looking for volunteers! What is a landing page audit? The plan is to go through a variety of different landing pages for both desktop and mobile devicies to give our feedback on what we think works and what doesn’t. You'll be … [Read more...] about Live Landing Page Audit: Volunteers Needed!
Set Your YouTube Stage With TrueView Ads And Remarketing
In my last post, I discussed the benefits of advertising on YouTube and how to pitch this advertising platform to upper management. When you’re in that meeting with management, the next logical questions you will receive including: How do we advertise on YouTube? What are the different ad types? What kind of advertising makes sense for us? How do we proceed … [Read more...] about Set Your YouTube Stage With TrueView Ads And Remarketing
The Pre-Holiday Planning Guide You Can’t Afford To Miss
Although you may still be recovering from your banner Back to School year, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season! Any seasoned ecommerce vet will tell you that if you’re not ready by September, you’re already getting left behind. Although we’re midway into September, I’m going to give you a … [Read more...] about The Pre-Holiday Planning Guide You Can’t Afford To Miss
And the Hero Conf London Guest Post Winner is…
…Petra Vetrovska. Petra had a hugely popular blog post on Final Solution for Exact Match in Shopping Ads. For the great content, she wins a free conference pass to Hero Conf London, 28-30 October! We’d like to thank our other finalists (and all the other fine folks who sent in some really incredible guest posts). Be sure to check out each of our finalist posts: 8 Good … [Read more...] about And the Hero Conf London Guest Post Winner is…
So You Want To Be A CRO Expert
In almost every industry, there are certain people deemed experts in the field. These experts usually have quite a bit of experience, the guts to take risks, and the grace to share their learnings with others. Are you interested in becoming an expert? Do you love conversion rate optimization? If you aren’t, I find it quite sad. There are numerous reasons why we love CRO and … [Read more...] about So You Want To Be A CRO Expert
When Are Flexible Bidding Strategies Right For You?
Flexible bidding strategies are ways to automate rules around specific areas of your campaigns, ad groups, and keywords. These bidding strategies can help you improve conversion rates, boost keyword performance, and/or improve your return on ad spend. In the past, you had to choose between manual or automation, but now you have the flexibility to blend automation with manual … [Read more...] about When Are Flexible Bidding Strategies Right For You?
Free Download: 119 Facebook Custom Audiences From Hanapin
Facebook advertising is soaring with over 2 million active advertisers. And for good reason too. People are spending a lot of time on Facebook. Among adult Facebook users, average time spent per day on the network is 40 minutes. Plus, the number of active users continues to grow now topping 1.49 billion worldwide. So how do you stay in front of this users? One way is to … [Read more...] about Free Download: 119 Facebook Custom Audiences From Hanapin
Final Solution For Exact Match In Shopping Ads
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from PPC Specialist Petra Vetrovska (@vetrovka). Some keywords are important, more important than … [Read more...] about Final Solution For Exact Match In Shopping Ads
Google AdWords Introduces Structured Snippet Extensions
Google AdWords introduced dynamic structured snippets earlier this year, and over those past few months advertisers have been seeing success utilizing the feature. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. The information that automatically appears for your ad’s snippets reflects categories of … [Read more...] about Google AdWords Introduces Structured Snippet Extensions
There Is No Perfect Keyword
Whenever you first heard of PPC, it was most likely followed by “it is so great because of how targeted it is.” Of course, that is part of the appeal. It means no worries about attempting to reverse engineer organic listings or the paranoia that an algorithm is out to get you. At face value it is simple compared to other channels - you choose the keywords, you set bids, and you … [Read more...] about There Is No Perfect Keyword
Webinar Confirmation: Facebook Ads: How To Build A Funnel For Sales, Not Likes
You're All Set! You're now registered for Hanapin Marketing and AdEspresso's webinar, Facebook Ads: How To Build A Funnel For Sales, Not Likes. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Designing A Basic End-To-End Facebook Ecommerce … [Read more...] about Webinar Confirmation: Facebook Ads: How To Build A Funnel For Sales, Not Likes