About a month ago, I attended a YouTube summit at Google’s NYC headquarters. At this event, 175 top advertisers assembled with their respective AdWords teams to discuss the success they’ve had with YouTube and the challenges they face. The consensus amongst the participants was that advertising on YouTube is critical to the conversion path. Advertising on YouTube plays a key … [Read more...] about The Case for YouTube Advertising
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Shopping Promotional Text Being Retired For Automated Extensions
This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping. These new extensions are displayed alongside your shopping ads at no additional work or cost. They use existing information you’ve provided in your Merchant … [Read more...] about Shopping Promotional Text Being Retired For Automated Extensions
7 Must Have Reports To Create In AdWords Report Editor
Your PPC dreams have finally come true – data visualization is now available in the AdWords Report Editor! You now have the ability create your very own data masterpiece by dragging and dropping data to create pivot tables, graphs and charts directly in the AdWords interface. Last week AdWords announced the release of the AdWords Report Editor that will be rolled out across … [Read more...] about 7 Must Have Reports To Create In AdWords Report Editor
5 Rules Of Data Visualization
In most PPC account management or analysis roles, a huge part of the job is looking at the data and turning it into something easily understood. Someone who isn’t a PPC expert should be able to get some key takeaways from reports. As you would imagine, charts and graphs are a large part of this reporting. Unfortunately, it’s easy to either include unnecessary metrics, … [Read more...] about 5 Rules Of Data Visualization
(Almost) Everything You Need To Know About Remarketing [New Toolkit!]
Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or shouldn’t you … [Read more...] about (Almost) Everything You Need To Know About Remarketing [New Toolkit!]
The Impact Of Google’s July 2015 Quality Score Change
On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. The most significant part of the change is that keywords without traffic will now, by default, receive a score of 6, and Average for the three components of Quality Score. Once keywords gather enough impressions, scores will update about a day or so … [Read more...] about The Impact Of Google’s July 2015 Quality Score Change
Amazon Text Ads Are Here – What Does It Mean For You?
In a surprising move last week, Amazon announced that Product Ads would be discontinued effective this October 31st. The actual announcement is only viewable to those who have Seller Accounts, however, here is a screenshot of the messaging. The move is surprising since many merchants are seeing good results from Product Ads. Merchants can show their ads on Amazon and … [Read more...] about Amazon Text Ads Are Here – What Does It Mean For You?
It’s Back! Hero Conf London Guest Post Giveaway!
We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero. As of today, we’re accepting guest posts from any and all PPC Heroes who’d like to participate, and giving away a free conference pass for Hero Conf London, 28-30 October, to the author of the most popular post. Here’s how to enter: Write a guest post submission of … [Read more...] about It’s Back! Hero Conf London Guest Post Giveaway!
Reviewing The Latest Bing Ads Enhancements
Bing Ads is constantly rolling out new features based on customer feedback and also to keep up with Google AdWords enhancements. It can be difficult to keep track of all the new features so here are the newest ones available. New Accounts And Billing Features Account and billing management isn't something you should have to spend a lot of time on. Bing recently rolled out a … [Read more...] about Reviewing The Latest Bing Ads Enhancements
Designing A Basic End-To-End Facebook Ecommerce Strategy
Facebook can be a great place for ecommerce companies to advertise products and build awareness for their brands. The amount of users on Facebook is massive, with the most recent earnings report indicating that 1.49 billion monthly active users and 1.31 billion mobile monthly active users are on the site. That’s a lot of users that likely includes your current customers and … [Read more...] about Designing A Basic End-To-End Facebook Ecommerce Strategy
Keyword Expansion For Venture-Backed Companies
Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion. Keyword Expansion When Revenue Goals Trump ROAS Goals Many times, if growth in revenue is trailing behind due to ROAS goals holding bids back, you need to find other ways to grow revenue in order to show investors the month-over-month growth the company … [Read more...] about Keyword Expansion For Venture-Backed Companies
Super-Segmentation For Quality Score
Wondering why your quality score is so low? If you are, you aren’t alone. Countless marketers and business owners wonder the same thing as they look at their AdWords reports and give their computer monitor the stink eye. It’s an important question and has implications that affect your whole account. With low quality scores you end up paying more for each click, your … [Read more...] about Super-Segmentation For Quality Score