If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been many occasions where the data does not line up in Analytics. Sometimes it is … [Read more...] about Why PPC Clicks And PPC Sessions Never Match
Search Results for: PPC
One Size DOESN’T Fit All! 6 PPC Agency Solutions for Your Brand
The agency’s goal should be to drive or guide as needed and to be prepared with a solution that can be properly tailored to that need. Some in-house PPC teams know exactly what they need assistance with; other brands that may have been through a handful of agencies simply want to find something that finally fits. When it comes to looking at new digital agency partners, fully … [Read more...] about One Size DOESN’T Fit All! 6 PPC Agency Solutions for Your Brand
How To Evaluate Your PPC Ad Rotation Settings
Ad rotation is one of the forgotten settings. Everyone has a preference, “always rotate indefinitely” or “always optimize by conversions” but the chosen settings often reflect the manager's default preference rather than the settings utility. Rather than a preference, the setting should be used as a tool and subject for further analysis. This article will cover what options … [Read more...] about How To Evaluate Your PPC Ad Rotation Settings
Building An Automated PPC Spend Tracker In Google Sheets
With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend by showcasing an application of Google Sheets, utilizing … [Read more...] about Building An Automated PPC Spend Tracker In Google Sheets
10 Traits Of A Successful PPC Account Manager: A Client Services View
If you have ever read any of my blog posts, you might have noticed that they are all very client-focused. That’s because I don’t actually do PPC work. Rather, I work with people who do. As an associate director of client services, my position is mostly client-facing and is somewhat a client concierge. One of my main goals is to make sure our clients have an internal voice when … [Read more...] about 10 Traits Of A Successful PPC Account Manager: A Client Services View
A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
Have a Little Fun While You Build a Powerful PPC Network Hero Conf Los Angeles is one short month away. We've told you about the 5, industry-leading keynotes from brands like Facebook, Google and Bing. We've shared the 41 sessions on paid search, social, mobile, programmatic, CRO and more. We touched on the Hero Conf Advanced Track and all new Career and Agency Growth … [Read more...] about A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
New PPC Account Analysis For Beginners
Looking at an account that is unfamiliar to you can be daunting. There are many things to look at and so many reports to pull. How do you know what’s most important? This post will go through some of the common reports/analysis to pull when inheriting an account. Account Health Checkup / Learn The Lay Of The Land KPIs Key performance indicators (KPIs) are what your client … [Read more...] about New PPC Account Analysis For Beginners
What Not To Do When Implementing New PPC Features
Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad called out the issue in a Facebook comment directly on the … [Read more...] about What Not To Do When Implementing New PPC Features
Happy 10 Year Anniversary PPC Hero
It's hard to believe, but today is our 10th anniversary! 10 years ago today, John Lee wrote our first ever post, introducing everyone to "PPC Hero, the one-stop blog for all things pay-per-click!" In this post, we laid out our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click campaign management. We've changed our design over … [Read more...] about Happy 10 Year Anniversary PPC Hero
Increase Your PPC Conversion Rate With Income Targeting
Having the ability to target based on demographic information is a long-standing tactic that is getting a second glance. An increase in the level of personal customer detail we are able to gather paired with advanced tracking and analytics have allowed many marketers to report positive metrics further down the sales funnel. For many, the biggest hurdle to overcome is allowing … [Read more...] about Increase Your PPC Conversion Rate With Income Targeting
3 Ways To Use ROAS In PPC Lead Gen Optimization
“In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.” –Matt Umbro Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized in the most efficient way. That’s why we love data, why … [Read more...] about 3 Ways To Use ROAS In PPC Lead Gen Optimization
On Demand Webinar – Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights
On Demand Webinar Grab Your CMO's Attention: How to Effectively Explain Valuable PPC Insights Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights
