I know many account managers get a little flustered when you mention Google Analytics and using it for PPC management. It’s not that they don’t recognize the value, and it’s not even that they don’t know how to use it, it’s just that everyone usually thinks they’re not utilizing it to full potential and they’re going to look like a newb if they have to show how they’re using … [Read more...] about 3 Hacks That Will Make You An Analytics Star
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A Newbie’s Jumbled Thoughts On Hero Conf 2015
For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear embodied on the big screen at the front of the … [Read more...] about A Newbie’s Jumbled Thoughts On Hero Conf 2015
Webinar Confirmation: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
You're All Set! You're now registered for Hanapin Marketing's webinar, The 11 Biggest A/B Testing Mistakes and How To Avoid Them. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Ad Testing Scenarios For Low-Converting Campaigns How To … [Read more...] about Webinar Confirmation: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
Webinar: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
More about this Webinar With a variety of easy-to-use tools available, A/B testing is something that every business can and should be doing. However, there's more to A/B testing than just setting up the test. So many companies waste time and money by making simple and easy to avoid mistakes. In the recording, conversion rate expert and guest presenter, Peep Laja, discusses 11 … [Read more...] about Webinar: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
Liveblogging Google’s Latest AdWords Innovations
Google is once again presenting new AdWords innovations. This time the livestream focuses on mobile and how people engage with the world around them. We have you covered as we're liveblogging the event. Follow our updates and analysis live! [12:20 PM] Thanks for joining us as Google releases its latest AdWords innovations! We'll be beginning in about 10 minutes. Make sure to … [Read more...] about Liveblogging Google’s Latest AdWords Innovations
5 Reasons Why We Love Conversion Rate Optimization
This is a test. I’m going to see if leaving out an introduction will lead you to read this entire article and come to understand why Conversion Rate Optimization is so important to utilize and just why we love it. Complement to PPC Hanapin is primarily a Paid Search agency. We focus on setting up campaigns, ad groups, keywords, and ads for our clients to serve their most … [Read more...] about 5 Reasons Why We Love Conversion Rate Optimization
A Study Of Quality Score And Recommendations We Can Act Upon
One of the most popular topics in the PPC community is quality score. As account managers we are always trying to improve this number, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact. For this post I took keyword level data and quality scores from 5 clients. In total I used over 68,000 keywords. The data comes from 1 … [Read more...] about A Study Of Quality Score And Recommendations We Can Act Upon
October 2015: Hero Conf Crosses the Pond!
Coming October 2015: Hero Conf London! Same great event, exciting new location. You've asked for it PPC Heroes, and we're happy to make it happen: Our first ever international event! We are thrilled to announce the next stop on our Hero Conf tour, which will take place October 28-30, 2015 at the Millennium Gloucester Hotel in London Kensington. London already has … [Read more...] about October 2015: Hero Conf Crosses the Pond!
Introducing a New Performance Metric: Keyword Total Weighted Value
One of the biggest mistakes a paid search professional can make is to operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there. If you’ve got blue paint and you’ve got yellow paint, well then you’ve got green paint too, right? That’s the type of thinking— data resourcefulness— that anyone … [Read more...] about Introducing a New Performance Metric: Keyword Total Weighted Value
Cut Through The Marketing Filler With Review Extensions
“This is the best pizza place in Philadelphia” You are thrilled when your customers say this (or sentiment similar to that about your business). Hearing this type of talk let’s you know your work is valuable and that your customers appreciate what your business does. You wish you could take that claim and let potential customers hear it, so you put in your ads “Philly’s … [Read more...] about Cut Through The Marketing Filler With Review Extensions
6 Google Analytics Features You Need To Understand
Google Analytics, best friend or worst nightmare? I remember when first starting out in PPC, I was completely overwhelmed with all the features and reports that Analytics provides. It can be a bit daunting to figure out, but I have learned that it can be an invaluable tool to be used in conjunction with your paid search efforts. I’ll outline some basic features in Analytics … [Read more...] about 6 Google Analytics Features You Need To Understand
Big News for Bing Shopping
This week, Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months. They are hoping that this new format will make it easier for you to advertise products from Bing Merchant Center and improve the overall management of Product Ads. Also, you will be able to import your Google … [Read more...] about Big News for Bing Shopping