Here at Hanapin, we have clients in seemingly every vertical with budgets ranging from penny-pinching to limitless. Despite their many differences, nearly all of these accounts have one thing in common: Google AdWords is their most important network. For these accounts, Google receives the lion's share of budget and optimization resources. Beyond Google, however, Bing is … [Read more...] about Expanding Your PPC Coverage Beyond Google And Bing
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Ensure Bing Ads Are Part Of Your PPC Efforts
Working in PPC, it is easy to get lost in the “usual” PPC efforts. We tend to focus on what we know and concentrate most of our time with, Google. However, did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? Plus, with more than 100 million unique users that search on Bing, to be a comprehensive paid search marketer you have to be on … [Read more...] about Ensure Bing Ads Are Part Of Your PPC Efforts
On Demand Webinar: Understanding the Ins and Outs of Programmatic for PPC
On Demand Webinar Understanding the Ins and Outs of Programmatic for PPC Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Understanding the Ins and Outs of Programmatic for PPC
One Week To Join Your Fellow PPC Heroes- at $400 Off!
PPC Heroes new and old (maybe seasoned is the better word) will assemble in 3 short months for Hero Conf Los Angeles. And there has never been a better time to add your name to the list of nearly 700 PPC pros making the trip to the World's Largest All-PPC Event, April 18-20 at the JW Marriott Los Angeles L.A. LIVE! New to the industry and wondering why you should give Hero … [Read more...] about One Week To Join Your Fellow PPC Heroes- at $400 Off!
Understanding the Ins and Outs of Programmatic for PPC
Programmatic advertising is a hot topic in the world of PPC, but is probably the most often misunderstood strategy. It can appear to be a scary beast that many marketers worry about taking on, but the opportunities (and success) it can offer your overall marketing plan is worth it. In this new live webinar, Founder and CEO of MightyHive Pete Kim will join Hanapin Account … [Read more...] about Understanding the Ins and Outs of Programmatic for PPC
5 Tips For The Travel PPC Marketer
If you missed it, last week we presented a two-part webinar series around the Travel Industry. Part one was a case study on how we increased ROAS by 50% over the course of a few months by implementing Gmail Ads. The second part focused on the travel industry as a whole and 5 tips that every travel marketer should know. If you missed them, never fear, they can be found … [Read more...] about 5 Tips For The Travel PPC Marketer
Our All-PPC Schedule for LA is Now Live! Save $400 Now»
You can now get the info you need to register before our 25% off Early Bird pricing expires on 1/31. We're adding new sessions daily to our schedule for Hero Conf Los Angeles, and it includes updates that hard-working PPC-ers just can't miss. Hero Conf is just around the corner, April 18-20 at the JW Marriott Los Angeles LA Live. And we're proud to present an agenda of more … [Read more...] about Our All-PPC Schedule for LA is Now Live! Save $400 Now»
The Simple Beauty Of A PPC Bid Template
I will not lie: I am not the biggest proponent of automated optimizations and tools. Consider me a skeptic à la Will Smith in iRobot. The more automation programs you use, the more programs that can and will break, go down in times of critical need, etc. Relying solely on automation tools for optimizations feels like putting every single very fragile egg in one basket. This is … [Read more...] about The Simple Beauty Of A PPC Bid Template
Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
With Bloomreach’s recent report on Amazon stating that over 55% of consumers turn to the site first when searching for products online, you might have decided now is the time to start advertising on Amazon. Alongside this fact, we have seen sales through advertising on Amazon at 130% less cost than the average of all other platforms, including Google, Bing, and Facebook. Now … [Read more...] about Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
The New World Of PPC Targeting
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Brad Geddes will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. For years, the most commonly referred to stat for PPC was that average conversion rates were 2-4%. Of … [Read more...] about The New World Of PPC Targeting
Your PPC Golden Ticket to Hero Conf LA
The new year is here! And as an avid reader of PPC Hero and friend of Hanapin Marketing, we'd like to say thanks by offering up the chance to win your way to Hero Conf Los Angeles, April 18-20, 2017, on us! We have 3 golden tickets for Hero Conf LA and all you have to do is keep reading to win one! We're hiding our golden PPC friends within the content on PPC Hero over … [Read more...] about Your PPC Golden Ticket to Hero Conf LA
Work Smarter, Not Harder – Using Google Sheets for PPC
Between reporting, analysis, dashboards, and action item lists, we use Excel a lot for PPC. Recently, our team has begun to rely on Google Sheets for items like reporting, dashboards, and even to-do lists and status docs. We’ll go through how to get your data into Google Sheets and how to manipulate it once it’s there. Supermetrics Want an easy way to get all your PPC data … [Read more...] about Work Smarter, Not Harder – Using Google Sheets for PPC
