Many times the difficulty with PPC is that users don’t know and trust your company yet. You could run the most trustworthy company in the world, but because users only know of your company via an online search, they automatically give you the same level of trust they would if Bernie Madoff told them he had a great investment opportunity. But what can you do? You can’t … [Read more...] about How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)
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Moving Beyond Keyword Targeting In 2015
Series week continues at PPC Hero as we try to write about the same topic every day. This week’s topic is predictions for 2015. When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant, and there are so many new alternatives to targeting ads. I fully expect all the new features in 2015 to follow … [Read more...] about Moving Beyond Keyword Targeting In 2015
Keep Your Eyes Focused On Non-Google Opportunities
My biggest recommendation and prediction for 2015 is to stay focused on all the other available advertising channels. We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms. What makes 2015 different from 2014? All the bigger changes that happened in 2014 are going to eventually trickle down and create change for us – the … [Read more...] about Keep Your Eyes Focused On Non-Google Opportunities
Effective Google Analytics AdWords Data Integration
A huge topic in 2014 - ‘more data’ for AdWords users has been answered by Enhanced Google Analytics! Throughout 2014, Google Analytics (GA) has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features to analyze, report and base decisions. GA has added the below AdWords features integrations. I’ll be … [Read more...] about Effective Google Analytics AdWords Data Integration
New Video Analytics Page in AdWords for Video
Google Adwords recently announce their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, would need to jump over to YouTube Analytics for that data. Now with a revamp of Videos reporting, Adwords offers more YouTube Analytics-style performance metrics right in Adwords … [Read more...] about New Video Analytics Page in AdWords for Video
#Hanalife – Become A Hanapin Team Member
It’s more than just a hashtag, hanalife is really a thing! Just ask anyone who works here. Sure, we like to make up words and put “hana” in front of everything we say (#hanaeverything), but beyond creating our own vocabulary, we have a culture that embodies this same enthusiasm. And lucky for you, we’re growing! We’re hiring both for our Paid Search Team and for non-paid search … [Read more...] about #Hanalife – Become A Hanapin Team Member
2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it's not only a need, but also a necessity to automate these two critical areas. After all, if budgets are not … [Read more...] about 2015 Prediction: The Year of Bid and Budget Automation
Account Analysis Qualification – Contact Confirmation
Find Out if You Qualify! Get a Free Custom Account Analysis from PPC Hero A Solutions Blueprint is a free and comprehensive account review and consultation from Hanapin Marketing, the digital agency behind PPC Hero. If you're interested in discussing your account with a PPC Hero, we'd love to hear from you! Here's how it works: We'll connect you with one of our expert … [Read more...] about Account Analysis Qualification – Contact Confirmation
Account Analysis Qualification – You Are Qualified
Find Out if You Qualify! Get a Free Custom Account Analysis from PPC Hero A Solutions Blueprint is a free and comprehensive account review and consultation from Hanapin Marketing, the digital agency behind PPC Hero. If you're interested in discussing your account with a PPC Hero, we'd love to hear from you! Here's how it works: We'll connect you with one of our expert … [Read more...] about Account Analysis Qualification – You Are Qualified
Predicting RLSA Expansion In 2015
Welcome to another edition of series week at PPC Hero! This week we'll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. According to Google, “49% of customers now visit 2 to 4 sites before they decide to buy and 96% of shoppers … [Read more...] about Predicting RLSA Expansion In 2015
Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories. One of the key points of this event is to better help advertisers "with everything you need to connect to your customers" as 2015 approaches. Google states that the presentation will conclude "with an announcement you won't want to miss." Follow our … [Read more...] about Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
More Sessions for a More Personalized eCommerce Event
As any PPC Hero who has attended can attest to, you can always count on quality content from a Hero Conf event. And Hero Conf eCommerce Summit will be no different. With 19 total sessions, including 15 breakouts and 2 questions and answer sessions, we're giving you more choices so you can tailor the event to your needs. And just finishing an extraordinarily busy holiday season … [Read more...] about More Sessions for a More Personalized eCommerce Event