With the appearance of concepts like attribution modeling and holistic strategies across channels, data integration has become a major daily challenge. Viewing the different marketing channels as silos is not an option anymore for marketers who wish to obtain the valuable insights needed to maximize performance. For us digital marketers, an important part of data integration … [Read more...] about A Global Cost View Across Digital Channels in Analytics
Search Results for: PPC
Excel Correlation, Causation, and Optimization
Figuring out the "why" behind account performance issues can be a very tricky proposition. At best, it's a quick dive in to the change history and noticing that someone added 500,000 negative phrase match keywords. At worst, though? Well, the worst-case scenario is that there may not be an easy answer, and you'll need to get creative to figure it out. Recently, I was faced … [Read more...] about Excel Correlation, Causation, and Optimization
Morning Clicks: Facebook Expanding Mobile Ad Network and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Advertisers are expected to spend how much money on Display advertising? A recent study projects what advertisers are expected to spend in 2019 on … [Read more...] about Morning Clicks: Facebook Expanding Mobile Ad Network and More
Driving Phone Conversions – Let’s Talk
For the vast majority of lead gen campaigns, the ultimate goal is to get the prospect on the phone. Whether you’re driving leads for financial services, education, or home services, the final completion of a sale often requires a phone conversation to close the deal. And to address this interest in getting users on the phone, a wealth of call tracking technologies have been … [Read more...] about Driving Phone Conversions – Let’s Talk
5 Steps To Choose The Right Pay Per Click Company
Choosing a PPC management agency that can maintain and expand your account in the long term based on your individual goals is vital to success in search engine marketing. Below are five steps you should consider before choosing your PPC agency. Step 1: Make A List When beginning your search, build an inclusive list of potential agencies, starting with professional … [Read more...] about 5 Steps To Choose The Right Pay Per Click Company
What To Do When Your Display Campaign Loses Volume
Display campaigns can be a great source of leads, but they can also be a bit tricky to control. Websites on the Google Display Network can change something about the content of their site, or which ad formats they allow to show on their site, causing a change in traffic for your campaign. So you’re running a display campaign that’s bringing in a substantial amount of leads. … [Read more...] about What To Do When Your Display Campaign Loses Volume
[Webinar Recording] Conversion Matters: Getting Started With CRO
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here! In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an … [Read more...] about [Webinar Recording] Conversion Matters: Getting Started With CRO
Looking Forward To AdWords Ad Customizers
In case you’ve forgotten, ads are a big deal. As the one aspect of your work that users interact with, it is important to get them right. You need to make your ad copy compelling and worthy of the click. However, this notion is easier said than done , especially for large accounts. To help make ads more compelling, Google is rolling out ad customizers over the coming weeks. … [Read more...] about Looking Forward To AdWords Ad Customizers
Day Trading And Pay-Per-Click
Recently, I was at the BIAKelsey conference in the ever-colorful and precarious city of New Orleans. I bring this fact up because I learned of an analogy that will forever change my views regarding Search Engine Marketing. There we were, in a meeting with a prospective client on the top floor of the Hyatt Regency with a beautiful view of the SuperDome. In our discussions, … [Read more...] about Day Trading And Pay-Per-Click
Digital Advertising is Becoming a Liberal Art
Our conventional understanding of the liberal arts is that they are comprised by intellectual pursuits that allow a person to thrive in daily life. At least, daily life as it happened in the era of classical antiquity— which is to say when Julius Caesar was clomping around in his first-edition Birkenstocks. Then, the pantheon of practical intelligence was comprised of … [Read more...] about Digital Advertising is Becoming a Liberal Art
Automatic Item Updates Available for Google Shopping
Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google's new automatic item updates. How Does It Work? If Google notices a difference between your product data in the Merchant Center and your website's data your products will automatically be updated rather than disapproved if you enable automatic item updates. This new … [Read more...] about Automatic Item Updates Available for Google Shopping
Google Online Marketing Challenge: Creating The Next Generation
Throughout my first year of working in this industry, I quickly learned that my method of learning paid search was considered rare and basically unheard of. Most of my peers were at some point pushed into learning about PPC through some odd job or another. One person I met recently mainly learned how to use Google AdWords by speaking with someone on the Google support … [Read more...] about Google Online Marketing Challenge: Creating The Next Generation