This week we’ve been discussing PPC challenges we’ve faced and how we overcame them. Having worked primarily with eCommerce accounts, I’ve come to understand that revenue and return need to be reviewed beyond face value in order to determine if a PPC program is truly profitable. In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of … [Read more...] about Move Past ROAS And Think ROI
Search Results for: PPC
The State of Paid Search in 2014 – Take The Survey!
Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we are seeing, and what new trends we can expect to emerge. Now, its time for your input on the state of paid search in 2014. How do you feel … [Read more...] about The State of Paid Search in 2014 – Take The Survey!
Why Conversion is Everyone’s Job!
As a PPC pro, you spend your days deep in PPC accounts, writing ad campaigns, working through client needs and pushing to hit goal. You’ve spent considerable time figuring out the best way to get your target to click on an ad or visit your site, but how long have you spent worrying about their experience once there? Hero Conf Conversion Summit, October 14-15 at the NCAA … [Read more...] about Why Conversion is Everyone’s Job!
How to Get Ahead on the Google Display Network
This week, we here at PPC Hero are all about overcoming PPC's (and life's) many challenges. For me, those challenges usually encompass policy problems, reporting, training questions, the looming threat of a surprise webinar, and battling the nine-headed hydra that is the Google Display Network. So to help you in your own struggles with Google's expansive placement network, … [Read more...] about How to Get Ahead on the Google Display Network
Google Partners “Ask An Agency” Series Continues
In yesterday's video, our CEO, Pat East, was asked questions about company growth. Today, the interview continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero. An Honest Look at Managing Growth: Part 2, Factors that Impact Growth The video can also be found here. … [Read more...] about Google Partners “Ask An Agency” Series Continues
Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. First things first, whats the latest with Google? Well, structured snippets are now officially live in search results on Google. [Search Engine … [Read more...] about Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
Webinar: Conversion Matters
More about this Webinar If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don't know how to get started. Never fear, PPC Hero is here! In this webinar, we'll discuss how you can get started in CRO, what tools you should be using, how to … [Read more...] about Webinar: Conversion Matters
Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series. This week we'll be releasing these videos on PPC Hero. The first video looks at how Hanapin Marketing has grown and continues to manage growth. An Honest Look at Managing Growth: Part 1 The video can also be found here. … [Read more...] about Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Overcoming AdWords Trademark And Disapproval Issues
Would you rather have all your ads be disapproved for using a trademark or have a competitor use your trademarked term? Both are major downers that can seriously affect paid search performance. Recently, I dealt with both of these issues, which enhanced my knowledge of the AdWords trademark policy. The key to all trademark issues is the “3rd Party Authorization Request … [Read more...] about Overcoming AdWords Trademark And Disapproval Issues
The Big Lead Gen Mistake You’re Probably Making
Today marks the beginning of series week at PPC Hero. We'll be discussing issues that our authors have faced and how they've been overcome. From lead generation to eCommerce campaigns, we've shared our shortcomings and how we've risen to the challenges. Carrie is first this week, speaking about lead generation campaigns. In PPC we’re constantly checking performance and … [Read more...] about The Big Lead Gen Mistake You’re Probably Making
Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some social advertising (good for you and your … [Read more...] about Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
9 Hacks For Custom Automation [Webinar Recording]
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks! In the recording, Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing list out 9 hacks to customize … [Read more...] about 9 Hacks For Custom Automation [Webinar Recording]