As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, not our opinion, to define what “influential” truly means. Inevitably, it means that well-known, established and traditionally influential experts are plentiful on the list, while other deserving experts—particularly the young, … [Read more...] about The Top Women in CRO (Who Should’ve Made Our List)
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The Top 25 Most Influential Conversion Rate Optimization Experts in 2014
Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We've found it to be a very popular and resourceful list for many of our PPC allies, both new and old. With the introduction of our brand new conference focused entirely on conversion rate optimization (CRO), called Hero Conf Conversion Summit and happening in Indianapolis on October 14-15 at the … [Read more...] about The Top 25 Most Influential Conversion Rate Optimization Experts in 2014
Get Proactive And Reactive With Your Keyword Research
Keywords are the fundamental building blocks of any paid search account. When you first launch a PPC account you will always have a list of keywords. It is crucial that you continue to find and develop new keywords so your account can grow and maximize impressions. There are 2 approaches to keyword development: 1) Proactive 2) Reactive. Whilst we would all love to be … [Read more...] about Get Proactive And Reactive With Your Keyword Research
CRO Expert Twitter Download List
Downloadable Twitter List of CRO Experts Presented by Please be sure to bookmark this page for future access to this list. CRO Experts Twitter List … [Read more...] about CRO Expert Twitter Download List
Bing Ad Preview Tool Now Can Be Used on Product Ads
Bing Ads recently updated the Ad Preview and Diagnostic Tool in their user interface. The Bing Ad Preview Tool, similarly to the Google Ad Preview Tool, is used to see what queries your ads are showing on, and to see what your ad looks like and what position your ad is in on each query. You can see if and where your ad is showing in different locations, in different languages, … [Read more...] about Bing Ad Preview Tool Now Can Be Used on Product Ads
Two Powerful Keynotes at Hero Conf Conversion Summit!
We're serving up unique content from some of the biggest brands in CRO at Hero Conf Conversion Summit, October 14-15 at the NCAA Hall of Champions in Indianapolis. Our keynote sessions will provide big picture strategy and actionable takeaways sure to resonate with PPC pros. These inspiring keynotes bookend a day filled with a breadth of conversion content, designed to … [Read more...] about Two Powerful Keynotes at Hero Conf Conversion Summit!
Search Marketing Heroes: Assemble! [Yeah, we did that]
Calling all search marketing experts and heroes! The survey for the 2014 State of Paid Search ends in just two weeks and we need your input. Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we … [Read more...] about Search Marketing Heroes: Assemble! [Yeah, we did that]
Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google's new AdWords policy will finally be in effect this month. What differences will we see? [Search Engine Land] Speaking of difference-makers … [Read more...] about Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
Product Listing Ads Extended for Search Partners
As an offset of Google AdSense, AdSense for Shopping helps monetize all site traffic. Using sites that are a part of AdSense for Shopping, Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer. Google explains that just like with text ads, opting into Search Partners on AdWords will … [Read more...] about Product Listing Ads Extended for Search Partners
Getting Started with LinkedIn Ads
LinkedIn is one of the most underappreciated PPC platforms today for 2 reasons. First, the awesome targeting capabilities. You can target by geography, job function, job title, job seniority, company, industry, gender, age, skills and groups. Since LinkedIn users create very detailed profiles to help their professional networking, the targeting is quite accurate and gets you … [Read more...] about Getting Started with LinkedIn Ads
How Callout Extensions Helped Increase CTR by 221%
Google announced last week the rollout of callout extensions. More real estate on the SERP for everyone! Your PPC dreams have come true…well maybe not entirely because we still can’t segment tablets, but still, this feature is pretty sweet and a nice addition to the ad extension family. But, do they work? We have been running callout extensions in beta for a few eCommerce … [Read more...] about How Callout Extensions Helped Increase CTR by 221%
4 Benefits of an AdWords My Client Center (MCC)
Despite somewhat firm beliefs that agencies encompass a special fairy dust of some sort that makes them “better” at PPC – we don’t. Certainly expertise and experience contribute to this perception and definitely set some agencies apart from one another, but there’s not a magic switch. What agencies do that individual advertisers may overlook is utilize the basic tools available … [Read more...] about 4 Benefits of an AdWords My Client Center (MCC)