Are you looking to explore the other half of the PPC equation? Have you mastered the click and want to explore, in depth, what it takes to get the conversion? Are your clients asking for even better results? Well, we've got you covered, at Hero Conf Conversion Summit. We're inviting the most relevant names and brands in CRO to provide you with a one-of-a-kind experience you … [Read more...] about The Biggest Names in CRO at Hero Conf Conversion Summit
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My 2014 Google Shopping Wishlist
As I write this post, the quiet inspirational strains of my Spotify Christmas list are wafting through the air. Ok, I'm not ready for that season here, but I thought it would be nice to get my wishlist in extra early this year so there's time to get all of these changes done BEFORE the holiday season (i.e., e-commerce high tide) hits. Last October, in preparation for the … [Read more...] about My 2014 Google Shopping Wishlist
Google Announces New Shipping Configuration Tool for Shopping Campaigns
Google announced yesterday on Inside AdWords that they’ve developed a solution to the common frustration of shipping price inaccuracies between what is displayed on the SERP, versus what is displayed on the final check out screen. Google asserts that their new shipping configuration tool will help advertisers show more accurate total prices to shoppers. Within this tool, … [Read more...] about Google Announces New Shipping Configuration Tool for Shopping Campaigns
Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Wherein Adobe unveils an humorous ad, and oblivious marketers are the butt of the joke. [Digital Buzz Blog] Look's like Time Inc's digital advertising … [Read more...] about Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.
Discover Your Account Optimization Level In 5 Minutes
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales. How optimized is this account? Or, in other words: how can I optimize this account to show improved results? Albert Einstein once said: everything should be as simple as it can be, but not … [Read more...] about Discover Your Account Optimization Level In 5 Minutes
Low Keyword Search Volume? No Problem!
Over the years, I’ve discovered that one of my favorite account structure strategies involves the use of two specific tactics: ad group segmentation by match type and embedded negatives. It allows for a level of control in your matched queries that a tiered bidding strategy simply can’t match (as proven by Rachael in the linked article above). However, this strategy does have … [Read more...] about Low Keyword Search Volume? No Problem!
Finding the Right Fit – The Importance of Client/Agency Culture Alignment
There has been a lot of travel happening for the team here at Hanapin/PPC Hero, myself included. I was lucky enough this last week to be in Seattle for a few days and while there, visited a current client with our Director of Sales and President. The visit had no set agenda, as we were in the area for another meeting but wanted to stop in for an extra touch base because why … [Read more...] about Finding the Right Fit – The Importance of Client/Agency Culture Alignment
8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are, there's something more you could be doing and more opportunities for optimizations you just might be missing. From … [Read more...] about 8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
5 Common AdWords Script Mistakes
Despite its technical reputation, coding is a creative endeavor and offers a wealth of flexibility in solving problems. On the other hand, the language adheres to certain standards. Since a machine interprets code, you must follow certain protocols or risk non-working code. Even minor errors and typos can throw everything off and leave your code inoperable. Thankfully these are … [Read more...] about 5 Common AdWords Script Mistakes
Google Analytics App Now Available for the iPhone
Are you an iPhone user? Have you ever been stuck on a morning train to work, stuck in an air port, or just did not have access to a computer; but wanted to check-in on your website traffic? Situations likes these just got much easier to handle. Earlier in the week Google launched the Google Analytics app for iPhones, to make it easier for advertisers to look into their website … [Read more...] about Google Analytics App Now Available for the iPhone
Bing Announces Changes to Interface, New Metric, and More
While we of course love Bing for its non-aesthetical properties (a wonderful personality, and always shows up to the party with a kick-butt bowl of bean dip), no one’s discouraging it from a trip to the beauty parlor. Okay, okay, Microsoft is changing more than just the interface’s appearance, as they detailed on Monday. Bing Ads will now feature: Destination URL … [Read more...] about Bing Announces Changes to Interface, New Metric, and More
The Schedule is Now Live for Hero Conf Conversion Summit!
PPC Heroes, the full conference schedule for Hero Conf Conversion Summit is now posted! Explore the sessions, speakers and exciting venues and don't miss your chance to be part of an all new series of Hero Conf Summits, designed for serious marketers in competitive markets. Hero Conf Conversion Summit will feature world-class experts from brands you trust speaking to the many … [Read more...] about The Schedule is Now Live for Hero Conf Conversion Summit!