So you’ve taken the plunge into PPC. Welcome to the club! There is a lot that goes on in PPC. And it changes quite frequently, however the fundamental principles of it do not. This guide will get you started on learning the terms and concepts of managing a Google AdWords account. The concepts learned can be used in other platforms as well! You'll learn: Common terminology … [Read more...] about Guide to Google AdWords – Beginner Edition
Search Results for: PPC
How to Keep Your Broad Match Keywords in Check
This week our blog series is taking a look at the most expensive "set it and forget it" mistakes. Sam has already focused on Display campaign pitfalls and how to avoid them. Carrie has brought up the horrors of zombie keywords, while Jake has tackled the secrets of the Search Partner network. Today? We'll discuss how to get a handle on your broad match keywords. Broad match … [Read more...] about How to Keep Your Broad Match Keywords in Check
13 Tips To Manage Large Accounts [Webinar Recording]
Managing a large account is no walk in the park. You may be juggling different budgets/goals/promotions in different branches of your company. It can be overwhelming and stressful. So how do you manage successfully (and without going crazy!)? In the recording, Hanapin's digital advertising experts, Eric Couch and Jeff Baum, line out tips for managing your large account wisely, … [Read more...] about 13 Tips To Manage Large Accounts [Webinar Recording]
Are You Being Fooled By Search Partners?
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. While search partners is not necessarily expensive, its distortion of common metrics may mislead you. By recognizing search partner performance and how it affects your metrics you can then adjust accordingly. Search partners are one of the largest causes of data discrepancies in … [Read more...] about Are You Being Fooled By Search Partners?
Rule This Year With RLSA and Retargeting – On Demand Webinar!
Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there's no better audience than one that already knows you, so it's worth spending as much time optimizing your message and ad channels for your remarketing lists as you do for your wider audience. Targeting, positioning, messaging and optimization. Doing them well is harder than … [Read more...] about Rule This Year With RLSA and Retargeting – On Demand Webinar!
OnDemand Webinar – Rule 2014 with RLSA & Retargeting
On Demand Webinar Rule 2014 with RLSA & Retargeting Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar – Rule 2014 with RLSA & Retargeting
Zombie Keywords: Has Your Top Performing Term Officially Died?
This week our blog series is taking a look at the most expensive "set it and forget it" mistakes. Sam has already focused on Display campaign pitfalls and how to avoid them. To add to this, today we'll take a look at cutting back on keywords that have been top performers.... until now. Finding “top performing” keywords can be a magical moment in one’s PPC career. But the old … [Read more...] about Zombie Keywords: Has Your Top Performing Term Officially Died?
Quick Wins
Industry Report The State of PPC 2015-2016 … [Read more...] about Quick Wins
Remarketing Toolkit
New Whitepaper 10 Key Traits Found In The Perfect PPC Account Manager … [Read more...] about Remarketing Toolkit
Hero Pro’s Device Bid Adjuster
Hero Pro's Device Bid Adjuster Bid Modifier Recommendations in Just a Few Clicks! … [Read more...] about Hero Pro’s Device Bid Adjuster
Catching up With Mobile
Catching up With Mobile Why You Should Be Involved with the Mobile Market … [Read more...] about Catching up With Mobile
Upcoming Webinar
Live Webinar Better Results, Less Money: The Power of Location Marketing Thursday, June 16th at 1:00pm EST … [Read more...] about Upcoming Webinar