As account managers, we’ve all been there before. You have an account that’s moving along quite nicely and then one day everything changes. You’re not sure why performance is tanking and you’re client expects answers quickly. At times like these, it might not be clear where to even start when seeking an answer. In this post, I will talk about good starting points when … [Read more...] about How To Think Straight When Your PPC Account Is Going Sideways
Search Results for: PPC
How Storytelling can Up your PPC Reports
Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us... that's why we get paid the big bucks; to spend our … [Read more...] about How Storytelling can Up your PPC Reports
Prioritizing Your PPC To-Do List
There are about a million things you could be doing in your PPC accounts right now. How do you sift through it all and decide what needs to be done, what should be done, and what can wait? Here we’ll go through some tips on how to prioritize your PPC to-do list and spend your time wisely. Gauging Account Impact vs. Time Commitment Sometimes the tasks that you spend the most … [Read more...] about Prioritizing Your PPC To-Do List
5 Fast Fixes For Your Holiday PPC Strategy
Months of planning, weeks of implementation, days of scrambling, and one extended "break" hoping it all pays off. With Black Friday and Cyber Monday officially in the books, digital marketers are quickly diving back into the data to see where opportunity lies for December. While the first weekend of the holiday season is a good indicator of PPC account health, there is plenty … [Read more...] about 5 Fast Fixes For Your Holiday PPC Strategy
All’s Fair In Love And PPC: Understanding AdWords Policy
I am a rule-follower. I always have been. Strunk & White’s The Elements of Style continues to be my go-to writing guide (which is why I will never say the phrase “I am nauseous” and neither should you). This doesn’t mean I never break rules, but I am a firm believer in understanding why a rule is there before throwing it out the window. Why am I talking about … [Read more...] about All’s Fair In Love And PPC: Understanding AdWords Policy
CRO And PPC Go Together Like Fall And Pumpkin
In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. We optimize ads in every facet - how they appear, when they appear, to whom they appear, and so on and so forth. What seems to be forgotten is that without a website or a landing page that ad can't send anyone anywhere. The landing page is critical, by definition, to … [Read more...] about CRO And PPC Go Together Like Fall And Pumpkin
Mastering Excel For PPC [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar series, Mastering Excel For PPC: An Advanced Series For Better Marketing Results In 2017. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 34 Excel Tricks To Save Your PPC Life … [Read more...] about Mastering Excel For PPC [Webinar Confirmation]
On Demand Webinar – Mastering Excel For PPC: An Advanced Series For Better Marketing Results In 2017
Fix These 5 Common Excel Issues To Achieve Pro Status Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this webinar recording, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so that you too can be a pro. Presented … [Read more...] about On Demand Webinar – Mastering Excel For PPC: An Advanced Series For Better Marketing Results In 2017
9 Essential PPC Tips For The Health And Wellness Marketer
Calling all Health and Wellness Marketers! We totally understand how crazy competitive your life is in the PPC world, especially since right-hand side ads were removed earlier this year. According to Google Healthcare Trends, 1 out of every 20 searches are related to health and fitness. Needless to say, the state of your PPC can make or break your success in this … [Read more...] about 9 Essential PPC Tips For The Health And Wellness Marketer
How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
Last week's Hero Conf London event showcased dozens of excellent speakers who all made thought-provoking points. However, the most memorable moments for me were when the speakers gave their best prediction of the future. Sophie Newton of Brainlabs spoke on the future automation of PPC during her opening keynote. Various other speakers then followed up with more … [Read more...] about How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
How To Leverage PPC For Your B2B Accounts
PPC marketing is a channel that has a great track record of helping businesses reach their goals, whether it is additional sales, leads, or other actions. However, if you’ve ever tried to tackle B2B PPC marketing, you probably know that it’s a totally different game than B2C. It presents challenges in finding the right audience and getting them to complete an action that … [Read more...] about How To Leverage PPC For Your B2B Accounts
[Survey] The #1 Reason Why You Have Trouble Scaling Your PPC Campaigns
We need your quick input! We're conducting a brief 20 second survey on the reason why you have trouble scaling your PPC campaigns. The data collected will be used for future materials released by Hanapin Marketing. So do us a solid and fill out this survey now. And we'll make sure we give you a cool resource in return:) [bctt tweet="Take 20 seconds and fill out this quick … [Read more...] about [Survey] The #1 Reason Why You Have Trouble Scaling Your PPC Campaigns
