Hero Conf is only days away and if you're not registered yet, you better hurry, seats are filling up fast! Not only does Hero Conf give you the best PPC content, it also strives to give you stand-out entertainment and networking opportunities. Rub elbows with the biggest names and brands in PPC, enjoy spectacular entertainment like the Bar Takeover powered by Bing, and walk … [Read more...] about Ready, Set, Hero Conf Networking!
Search Results for: PPC
Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd "Step Inside AdWords" presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing several new updates to the advertising platform. Updates that, on the whole, didn't live up to the hype. First and foremost: we still have … [Read more...] about Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
Join us today at 11:45 AM EST for coverage of Google's AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last year. In particular, they stressed the user (and advertiser) multi-screen experience, in-app advertising, and targeting improvements that "let … [Read more...] about Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
The Rest of the Story: Converting Leads to Sales
Over the last few months, I have been working with my lead generation clients to help improve their click to lead rates. As we rolled out new landing pages and saw lead volume increase significantly, I started to ask the question: Are we just driving up the quantity of leads, or are we also improving the quality of those leads, which in return, will be more likely to convert … [Read more...] about The Rest of the Story: Converting Leads to Sales
How To Use Google Analytics For Better Bid Adjustments
Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and are able to specify our bid for specific users who are worth more to us. For example, if we see users in a particular town spending more on our site, we are … [Read more...] about How To Use Google Analytics For Better Bid Adjustments
Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio's new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of having both an automated system and a "Captain" to guide the technology. It explores new questions like: Why does it matter to have … [Read more...] about Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
Remarketing allows you to follow users who've previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or shouldn't you … [Read more...] about Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
How Your Average CPC is Lying to You
"Averages lie." I had a few statistics courses back in college with a professor who was fond of saying that. Seems like he might've gotten that turn of phrase from someone else, now that I think about it. This is problematic for us– as PPC professionals, we work with averages on a daily basis. No average has a larger impact on your bottom line than the average cost you're … [Read more...] about How Your Average CPC is Lying to You
Hero Conf 2014 | Only 30 Seats Remain!
PPC Heroes, time is almost out to get your seat at Hero Conf 2014. Less than 2 weeks remain until the PPC Conference of the Year and we're running out of space! Make sure you take advantage of this excellent opportunity to meet so many of your digital advertising peers. You don't want to miss out on the world-class content, nonstop networking, nightly entertainment and … [Read more...] about Hero Conf 2014 | Only 30 Seats Remain!
Is ROAS or CPA Better for Your Account?
Cost per conversion (CPA) and return on ad spend (ROAS) are the two primary performance KPIs. These two metrics not only allow you to examine account health from a high level but make decisions at the keyword level as well. Despite their importance, it is not uncommon to find advertisers who are not sure which one to use. Using CPA Cost per conversion is the staple metric … [Read more...] about Is ROAS or CPA Better for Your Account?
2014 Search Marketing Madness Winner Announced!
It's been almost a month of tournament games and close races; after all that, we have our Final Championship Winner for PPC Hero's 2014 Search Marketing Madness. Congrats to both Brad Geddes and Search Engine Land for an intense round (it was SO close!). Can I get a drum roll please?? And the Final Winner of the 2014 Search Marketing Madness is........ Brad … [Read more...] about 2014 Search Marketing Madness Winner Announced!
Now Hiring: Entire Companies, Part Two
We received a fantastic response from my first post, “Now Hiring: Entire Companies.” It generated lots of activity, comments, and most importantly: we’re currently in three active and promising discussions. Since there was so much attention, I figured that a follow-up post was in order- to thank everyone for their interest, and also to answer some FAQ’s. We received a lot of … [Read more...] about Now Hiring: Entire Companies, Part Two