Account Managers are always crazy busy continuously tweaking details. Automating some of your PPC workflow can help eliminate the time you spend on tedious tasks and increase your efficiency in your accounts. Make your life a little easier and start automating some of your workflow. In this new toolkit, you'll find tools that will help you get started and learn new ways to … [Read more...] about Life Made Easier: Automate Your Workflow – New Toolkit!
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Look Who’s Talking About Hero Conf 2014!
Register Today! … [Read more...] about Look Who’s Talking About Hero Conf 2014!
Fine Tune Your Remarketing Campaigns with Membership Duration Segments
Remarketing campaigns continue to be an effective tool to drive conversions at low CPAs. The more you dive into the rabbit hole of remarketing, the opportunities of segmentation seem endless. One area that is a good starting point for experimenting with remarketing segments is creating remarketing lists by membership duration – a.k.a how long to follow visitors. What is … [Read more...] about Fine Tune Your Remarketing Campaigns with Membership Duration Segments
Understanding Your Keyword Performance Better with Google’s Search Funnel Reports
I’ve always taken a bottom line approach to evaluating keyword performance. I want to know how much was spent on clicks, how many conversions those clicks generated, and if my keywords are profitable and performing to client or in-house goals. I base optimizations on these bottom line metrics and decide whether to pause certain keywords. What I have recently come to … [Read more...] about Understanding Your Keyword Performance Better with Google’s Search Funnel Reports
Happy Crayola Crayon Day!
PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st. Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC Hero. Check them out! In addition to the celebration, Hanapin staff members also donated to a charity in the Phillipines called Hope Afloat. The … [Read more...] about Happy Crayola Crayon Day!
Sweet Sixteen Baby! Vote now in Search Marketing Madness
After a crazy week of voting (and so many close races!), the final 16 contenders in this year's Search Marketing Madness have been decided. Its now up to you to decide who should move into the Elite 8. Sweet Sixteen will last until 5pm EST this Wednesday, April 2. The Elite 8 will commence on Thursday, April 3 at noon. And just a reminder that the final winner of Search … [Read more...] about Sweet Sixteen Baby! Vote now in Search Marketing Madness
Now Hiring: Entire Companies
As the agency behind PPC Hero and Hero Conf, Hanapin Marketing is always looking for people. Really, really good people. Our careers page is always full of openings. We’re always having conversations with PPC professionals near and far. To do that, we’ve also built our company into one that people really want to work at. Our initial and on-going training programs are second to … [Read more...] about Now Hiring: Entire Companies
Better Attribution Modeling – AdWords or Analytics?
A few days back I read this post about AdWords’ Attribution Modeling being released within the UI. It is a great feature to have in AdWords, but as mentioned in the post, this information does not show us the whole story. In this article I will compare Attribution Modeling in AdWords and Analytics. What are the main differences in how Attribution Modeling works in AdWords and … [Read more...] about Better Attribution Modeling – AdWords or Analytics?
See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only available on a keyword by keyword basis. Google is providing data to show what would happen at plus or minus 50%, plus or minus 300% and at top of page … [Read more...] about See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Non-Converting Cost %: Illuminating Trends in Your Account
I'd like to start off this post with a big hat tip to Kevin Klein, a fellow account manager at Hanapin, for his thoughts, feedback, and assistance. All of which were all essential for bringing this post together. Now back to your regularly scheduled programming. “Taken out of context, I must seem so strange.” – Ani DiFranco Early this month we stressed the importance of … [Read more...] about Non-Converting Cost %: Illuminating Trends in Your Account
Hero Conf 2014: 15 Things You Don’t Want to Miss!
How to Use An Agency to Help Your In-House Team, Not Replace Them
So you’ve got a team of multiple people (for our purposes, team = more than one person) managing your paid search campaigns, but you’re getting the feeling there is something missing. Not that your team isn’t doing what they can or should, but perhaps that everyone is missing…something. Our team has been fortunate enough to do some exciting work recently with a few brands that … [Read more...] about How to Use An Agency to Help Your In-House Team, Not Replace Them