Please check your inbox to confirm your email address. Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero … [Read more...] about We just sent you an email!
Search Results for: PPC
A Peek Behind the Curtain: Consumer Ratings Added to Google Ads
When someone is searching for a product or service, feedback and reviews from others can be invaluable in helping them determine what to choose. There are usually a ton of options, and savvy consumers want to ensure they are making the best decision. Advertisers have long used feedback and ratings from consumers to enhance their message, and set their product or company apart … [Read more...] about A Peek Behind the Curtain: Consumer Ratings Added to Google Ads
Grow Your Audience With Twitter’s New Promoted Accounts in Search
Recently, Twitter announced an interesting expansion of their Promoted Accounts timeline feature. Now when users search within Twitter, relevant promoted accounts appear in the search results and give the user the option to follow the Promoted Account. Promoted Accounts Previously your Promoted Accounts were displayed only in the Who to Follow section and timelines. “When … [Read more...] about Grow Your Audience With Twitter’s New Promoted Accounts in Search
New Toolkit! Your Complete Guide to Social Ads
It's natural that once you've run successful PPC campaigns on search engines, you'll want to branch out and try new things, like advertising on social media. Social Media Advertising can be highly successful, as long as you are willing to experiment and take the time to figure out which channels will work best for you. Understanding the effectiveness of good ad copy, an … [Read more...] about New Toolkit! Your Complete Guide to Social Ads
How to Structure Your Ad Budget to Include Social [Webinar Recording]
At some point, after being highly successful with your regular search advertising, you're going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and psychographically and it constantly changes with new opportunities. The question is, how do you fit social advertising into … [Read more...] about How to Structure Your Ad Budget to Include Social [Webinar Recording]
Why You Have to Teach Metrics, Not Just Deliver Them
Occasionally I find myself using our blog as a way of ‘venting’ after a call, and today’s post shall be one of those times. When we’re meeting with prospective clients, we generally put together something called a Solutions Blueprint, which outlines the things our team can see in the account that either need improving or elaboration in order to further push performance forward. … [Read more...] about Why You Have to Teach Metrics, Not Just Deliver Them
Why Hero Conf Entertainment is Must See
4 Examples to Refresh Your Ad Copy
With all the optimization work that goes into PPC, sometimes we lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks. This is especially true for long running tests with clear-cut winners. As … [Read more...] about 4 Examples to Refresh Your Ad Copy
Your Take on AdWords Compliance: Take the Survey!
Take Our Quarter 1 Industry Report! Last year's State of the PPC Industry report was so popular, we decided to do it a little more often than once a year. From now on, we'll be providing quarterly surveys and updates on the PPC Industry. This quarter, the survey asks about Google's enforcement of compliance issues. Take three minutes and let us know - How do you feel about … [Read more...] about Your Take on AdWords Compliance: Take the Survey!
How to Structure Your Ad Budget to Include Social [New Webinar]
At some point, after being highly successful with your regular search advertising, you're going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and psychographically and it constantly changes with new opportunities. The question is, how do you fit social advertising into … [Read more...] about How to Structure Your Ad Budget to Include Social [New Webinar]
A Crash Course in Excel URL Generation
Generating destination URLs can be a pain. Depending on your tracking requirements, a destination URL can be as simple as copying your display URL... or it can stretch on in an unending parade of UTM parameters, category IDs, and referral identifiers. Today, we're going to talk about a few easy tricks you can use to streamline your own URL generation efforts. This is a pretty … [Read more...] about A Crash Course in Excel URL Generation
Hero Conf Guest Post Giveaway | And the Winner Is…
Congratulations to Ariana Wolf (@ArianaWolf), a Search Strategist for 90octane for her winning guest post! Ariana's post was selected as winner based upon pageviews during the business day of posting and a staff vote. She's headed to Hero Conf, compliments of PPC Hero! If you missed her post, be sure to check it our here. If you like what you read, join Ariana and other … [Read more...] about Hero Conf Guest Post Giveaway | And the Winner Is…