So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user sees and does at the end of their click journey--making sure your landing page is engaging and relevant, and creating a cohesive message from your ad to the … [Read more...] about Master the Art of Conversion Rate Optimization – New Toolkit!
Search Results for: PPC
How Restructuring Improved Quality Score & Reduced CPA by 23%
Today's post comes from Chris Swan. Chris is a fully qualified PPC manager for Jellyfish with five years experience specializing in PPC. He began working globally for brand awareness clients, picking up on the importance of site engagement metrics as performance indicators - rather than sales. And as his role evolved he later worked with direct response clients with the all … [Read more...] about How Restructuring Improved Quality Score & Reduced CPA by 23%
Hero Conf 2014 | Early Bird Discount Ends Friday!
PPC Heroes, time is running out on your chance to get discounted registration at Hero Conf, the Digital Advertising Conference of the Year. Register between now and Friday to get $100 off the price of a conference pass. Then join us April 28-30 in Austin, TX to experience the original content, exciting initiatives and excellent entertainment that Hero Conf is known … [Read more...] about Hero Conf 2014 | Early Bird Discount Ends Friday!
Google AdWords Is Getting A (Tiny) Makeover
For some, the news that AdWords is getting a redesign might not come as a surprise. Several accounts have been switched over to the new design for weeks or even months. For others, whose accounts have not yet made the switch, you're now in on the secret: Google has officially announced that their gradual redesign is finally going to reach all of Google AdWords. Though the … [Read more...] about Google AdWords Is Getting A (Tiny) Makeover
Google to Receive More Insight from Muted Ads
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help determine uninterested viewers. In July 2012, Google ushered in a new tool to mute certain ads on the Display Network, using a small [x] … [Read more...] about Google to Receive More Insight from Muted Ads
ACO – Post Page Top Small Hero Conf Conversion Summit – Conversion
ACO – Post Page Top Small Hero Conf Conversion Summit – Tools
ACO – Post Page Top Small Hero Conf Conversion Summit – Search Ads
ACO – Post Page Top Small Hero Conf Conversion Summit – Social
ACO – Post Page Top Small Hero Conf Conversion Summit – Display Ads
Hero Conf 2014 | Our Conference Agenda is Posted!
We know you've been eagerly anticipating the release of the Hero Conf 2014 schedule. Well, we've got good news. The conference agenda is complete and we're ready to share the breadth of the content you’ll hear at Hero Conf 2014. Visit the Schedule page to explore all of the sessions that will be presented over an exciting two-and-a-half days. Our 2014 schedule includes topics … [Read more...] about Hero Conf 2014 | Our Conference Agenda is Posted!
Getting Started With LinkedIn Ads – What You Need To Know
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? LinkedIn Ads can be a tricky beast wrangle due to the ‘self service’ set up of the platform but once you are up and running, it’s … [Read more...] about Getting Started With LinkedIn Ads – What You Need To Know