By now you're probably well aware that Hero Conf, the PPC Conference of the Year, will take place April 28-30, 2014 in Austin. What you may be wondering is if this event is right for you. Of course we think Hero Conf could benefit anyone in the digital space, but we thought we'd put together a list of those we know would find it worthwhile. Which one are you? 1. The PPC … [Read more...] about 10 People Who Should Attend Hero Conf 2014
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Labels In The AdWords Editor! Is It But A Dream?
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? If only life could be as simple as those days of the Jetsons where you press a single button and everything is ready just the way you … [Read more...] about Labels In The AdWords Editor! Is It But A Dream?
Navigating The Maze of Changing Goals and Objectives
For January's series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? Ever feel like the man in the picture when dealing with clients? The item at the top of my PPC wishlist is that clients knew what goals … [Read more...] about Navigating The Maze of Changing Goals and Objectives
The 10 Common Remarketing Mistakes That Will Haunt You
Remarketing allows you to follow users who've previously visited your website as they browse the Web. We’re going to take look at a few ways to maximize your remarketing campaigns, as well as a few common mistakes to avoid. There are 3 types of Remarketing to take into account in Google Adwords: 1. Remarketing for the Display Network: Shows ads to your site visitors as they … [Read more...] about The 10 Common Remarketing Mistakes That Will Haunt You
Say “Hello” To Twitter Tailored Audiences… Again
Twitter first started talking about tailored audiences back in July. Last month, they decided to give it to everyone. These tailored audiences included retargeting options and finding people who have shown interest in your industry outside the realms of Twitter. This week, Twitter did it again. They released a new set of tailored audiences, which have the power to use CRM data … [Read more...] about Say “Hello” To Twitter Tailored Audiences… Again
5 Metrics I Use to Measure Account Success
The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing. The answer I always arrive at is ‘everything’. Even the slightest, most mundane piece of information might hold the key to the next level of account performance. There are so many data points to look at in a paid search account and each one offers a … [Read more...] about 5 Metrics I Use to Measure Account Success
Facebook Sponsored Stories Sail Into The Sunset
Facebook recently mentioned here on their road map that Sponsored Stories will be sunsetted as of April 9th, 2014. The writing was on the walls in June when Facebook mentioned they would be focusing on Social Context for all Facebook ads in the coming months and that would make the popular Sponsored Stories redundant. A recent class action lawsuit probably didn’t help keep the … [Read more...] about Facebook Sponsored Stories Sail Into The Sunset
Rule This Year With RLSA and Retargeting – New Webinar!
Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there's no better audience than one that already knows you, so it's worth spending as much time optimizing your message and ad channels for your remarketing lists as you do for your wider audience. Targeting, positioning, messaging and optimization. Doing them well is harder than … [Read more...] about Rule This Year With RLSA and Retargeting – New Webinar!
Targeting Your Mispeeled Search Temrs
Misspellings and typos are part of this wonderful and mysterious world of technology in which we live. Hurriedly typing in a search query while simultaneously performing six other tasks or trying to get your huge thumbs to accurately convey your message on your new phone’s tiny screen, it’s a common problem. In creating a PPC campaign based on those searches, it is only natural … [Read more...] about Targeting Your Mispeeled Search Temrs
The Dangers Of Remarketing Sensitive Products
While Remarketing is all the buzz in PPC, It’s not always rainbows & lollipops when it comes to Remarketing sensitive products. There are many dangers lurking out there including policy caveats and approval issues that could jeopardize your campaign’s success. Below we will cover what Google considers a sensitive category, what ads are allowed/prohibited and what … [Read more...] about The Dangers Of Remarketing Sensitive Products
Save Time With Google’s New Undo Button
Have you ever made a change to your AdWords account, only to later regret it? Despite rigorous analysis and employing your best judgment, sometimes things don’t go quite the way you planned. Maybe you enabled a paused keyword or ad group that ended up adversely affecting the account, or you made a bid change that didn’t have the desired outcome. Well, you might not be able to … [Read more...] about Save Time With Google’s New Undo Button
6 Reasons January is the Perfect Time to Register for Hero Conf
It's a new year, which means new challenges, new goals and, most importantly, new budgets. It's time again to make your annual conference plans! Business or career development is an important aspect of any company's annual planning, and we at PPC Hero would like to humbly suggest that you earmark the world's largest PPC conference, Hero Conf, in your 2014 budget. Here are 6 … [Read more...] about 6 Reasons January is the Perfect Time to Register for Hero Conf