For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month's series, we're providing a little bit of perspective on the hectic events of 2013. As we've left Enhanced Campaigns pretty well covered this year, this week we'll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and … [Read more...] about The 15 Ad Networks to Use Instead of AdWords
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Happy Birthday Google Shopping!
A Happy 11th Birthday from all of us here at PPC Hero! And many more amazing years to come. Check out these recent PPC Hero blog posts about Google Shopping and product listing ads to take your ecommerce campaigns to the next level: 7 Tips for Getting Your PLA Campaign Holiday Ready The Total Guide to Product Listing Ads How New Shopping Campaigns are Giving PLAs a Jolt! … [Read more...] about Happy Birthday Google Shopping!
3 Ways To Save Money Using Negative Search Audiences
If you’ve got your site tagged with an AdWords remarketing tag, you can build out audiences in AdWords based on URLs from your site. You can see estimated audience sizes for Google Search based on audiences you’ve already built out, if you have any currently built out. I’ve found when I create new audiences based on URLs, the estimates for audience size are at least there by … [Read more...] about 3 Ways To Save Money Using Negative Search Audiences
Using Strategic Metrics: What Matters (And What Doesn’t) [WEBINAR RECORDING]
We all love metrics (if you're a PPC manager, how could you not?). But there are plenty of times when we feel like we might be missing the forest for the trees. And even worse, we have metrics that tell us we are DEFINITELY missing the forest for the trees at times. This webinar features Hanapin Marketing's Senior Digital Advisor Kayla Kurtz and Senior Account Manager Jeff … [Read more...] about Using Strategic Metrics: What Matters (And What Doesn’t) [WEBINAR RECORDING]
How Great Social Media Increased Charitable Donations 338%
After the earthquakes in Haiti, the Red Cross raised over $8 Million dollars by text. It was big news in the online and mobile communities. The bigger news was that the Red Cross raised over $35 million combined through various social media platforms - 338% more than from texting. And frankly, it doesn’t surprise me that the Social Media platforms outstripped the … [Read more...] about How Great Social Media Increased Charitable Donations 338%
Three Scripts to Get You Started with AWQL
The AdWords Query Langauge (AWQL) is an extremely useful extension to AdWords scripts. While scripts allow you to access the entities in an account, AWQL adds the ability to access the AdWords API reports. All the data in the dimensions tabs, the segments, practically anything in your account is now accessible to you through a script. This makes is extremely easy to … [Read more...] about Three Scripts to Get You Started with AWQL
Introducing the New Face of Hanapin Marketing
As most readers of PPC Hero know, this blog is written by the account management team at Hanapin Marketing--an enterprise-caliber digital ad agency. So naturally, we're very excited to announce that we have just launched the new version of HanapinMarketing.com! The new site reflects our continued commitment to being thought leaders in the digital ad industry, and it features … [Read more...] about Introducing the New Face of Hanapin Marketing
Strategic Metrics: What Matters (And What Doesn’t) [Webinar]
Strategic Metrics: What Matters (And What Doesn't) Metrics are handy tools that can help you take your business to the next level. Right now, you may find yourself asking, "How do I know when to use which metrics and when not to?" Lucky for you, the Heroes at Hanapin have an answer for you! This Thursday, two of our best and brightest will discuss all of those things that … [Read more...] about Strategic Metrics: What Matters (And What Doesn’t) [Webinar]
Posts 15-18/30: 18 Lessons From My First 18 Days
You’ll notice I am grouping several posts in a bunch. I had to somewhat-true up my blog series to the actual number of days I have been President while not just writing a bunch of fluff. I made the decision to write one better post incorporating my experience and what I am learning then trying to break it up into smaller chunks. Feel free to tell me in the comments if you … [Read more...] about Posts 15-18/30: 18 Lessons From My First 18 Days
Planning Your 2014 Budgets With Search Trends
Ahh the beginning of winter – the start of cold weather, stuffy noses and chapped lips always reminds me that this is a special time of year. Tis the season for shopping, eating and holidays sure, but it’s also the most challenging time of the year: budgeting & planning season. Often be thought of as the bane of existence, budgeting season can be a trying, repetitive and … [Read more...] about Planning Your 2014 Budgets With Search Trends
Down to the Wire!
TIME'S UP! Tomorrow is the last day that you can register for Hero Conf under the SUPER Early Bird Special price of $200 off! Don't miss out! Reserve your seat now! The Hero already has one: … [Read more...] about Down to the Wire!
Was Direct Response The Wrong Model For Facebook?
I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model -- a direct response model if ever there was one. But Facebook is really the wrong platform for DR-style ads. Can it be made to work on a … [Read more...] about Was Direct Response The Wrong Model For Facebook?