[Recording] Grab Attention Like A Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I use the LinkedIn ad network to its fullest potential?" Lucky for you, the Heroes at Hanapin and Clix Marketing have an answer for you! This Thursday, one of each company's … [Read more...] about Grab Attention Like A Champion: LinkedIn [Webinar Recording]
Search Results for: PPC
Post 1/30: Shhh… Don’t Tell Them But I Have Them All Fooled!
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. At our monthly Town Hall meeting Wednesday Pat East, President & CEO of Hanapin, announced that he is relinquishing the President portion of his title and entrusting me, Jeff Allen, to carry that torch. In addition to directing the Services portion … [Read more...] about Post 1/30: Shhh… Don’t Tell Them But I Have Them All Fooled!
Grab Attention Like a Champion: LinkedIn [Webinar]
Grab Attention Like a Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I use the LinkedIn ad network to its fullest potential?" Lucky for you, the Heroes at Hanapin and Clix Marketing have an answer for you! This Thursday, one of each company's best and … [Read more...] about Grab Attention Like a Champion: LinkedIn [Webinar]
How New Shopping Campaigns Are Giving PLAs A Jolt!
Google has heard our requests for more insights into our Product Listing performance, and has replied with the introduction of Shopping campaigns. This newest beta promises to knock the socks off your traditional PLA campaign. The new Shopping campaigns include insights about your product performance, competition, and increased reach for optimizing your bids and settings. To … [Read more...] about How New Shopping Campaigns Are Giving PLAs A Jolt!
User Generated Facebook Ads The Right Way
In my opinion, people go about “user generated” ads in exactly the wrong way. They go about it the lazy way, which is to say they pitch all the work over to the users and customers and then expect the perfect, crowd-sourced ad to appear in their in-box, thanks to some idiotic “create our ad” campaign. Well, maybe if you’re Harley Davidson or Apple, you can get away with that. … [Read more...] about User Generated Facebook Ads The Right Way
Hero Conf 2014 | Will You Marry Us?
Okay, not actually us. But how about getting married for us and your PPC colleagues. That’s right, we’re inviting one lucky couple to join us in Austin for Hero Conf 2014 to tie the knot. We’d love to have PPC professionals step up and share their special day with the rest of the search marketing world. And we’re willing to sweeten the pot with these incentives: 2 free … [Read more...] about Hero Conf 2014 | Will You Marry Us?
Tracking Made Simple – How to Create AdWords & Analytics Tags in Google Tag Manager.
Tracking seems to be a major pain point for most online marketers. Google Tag Manager is an easy to use free tool that helps ease some of those frustrations by allowing you to place one snippet of code on all your pages in your site and then giving you the freedom to add as many additional tags as your heart desires - without having to go through a Webmaster or developer. How … [Read more...] about Tracking Made Simple – How to Create AdWords & Analytics Tags in Google Tag Manager.
Best Practices: Optimizing Your Bids By Time of Day
Ever since enhanced campaigns have come into play, bid adjustments have become the heart of any optimization strategies, and discovering the particular day and time that your target audience converts the most will enable you to increase your accounts’ performance exponentially. There are two options for generating conversion reports that will show you each day’s performance … [Read more...] about Best Practices: Optimizing Your Bids By Time of Day
56 Days Till Christmas: A Quick Guide To Planning For The Holidays
We've seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you've not yet begun planning for how to manage your PPC accounts for the holidays, the time is now. Holiday Strategy There are myriad best practices on how to effectively prepare for your … [Read more...] about 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
Maximize The Value Of Remarketing This Christmas
October is a funny time of year for retailers; summer is over and the build up to Christmas is just beginning. At this time of year traffic starts to increase but conversion rate might not follow suit. Consumers have started to look for present ideas but are only at the start of the buying cycle. As search marketers we need to be careful not to discount this traffic due to … [Read more...] about Maximize The Value Of Remarketing This Christmas
Boost Your Remarketing Performance With AdWords & YouTube
October's almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case, that meant a whole lot of talking 'bout YouTube. (I could also mention Google TV if I were feeling nostalgic. I'm not. Honestly.) If you've got a … [Read more...] about Boost Your Remarketing Performance With AdWords & YouTube
CRO Landing Page Critique [Webinar]
Attention all PPC Heroes! Next Thursday, October 31st, Hanapin will be hosting a Live Landing Page Clinic and we’re looking for volunteers. What exactly is a landing page critique? The plan is to go through a cross section of different landing pages to give our feedback on what we think works and what doesn’t. With luck, you’ll be able to get some ideas about the strengths … [Read more...] about CRO Landing Page Critique [Webinar]