I am obsessed with structures. As a kid I would dump out my blue plastic garbage can full of Legos in the middle of the living room and build for hours. Build. Take apart. Re-build. Then there were the times when the thousands of little pieces weren’t enough. I wanted to see just how much I could build so I’d pull the crumpled dollar bills out of my porcelain piggy bank, head … [Read more...] about The Ins And Outs Of PPC Account Expansion
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6 Organizational Tips For Today’s PPC Specialist
PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human but being on top of your accounts and tasks, even on those … [Read more...] about 6 Organizational Tips For Today’s PPC Specialist
5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management
As PPC nerds, we continuously find ways to bring PPC into our daily lives outside of work. We break baseball down into a game of stats and metrics, try to find the quickest path to the goal completion of everyday chores, and even try to guess the CPM of TV ads during an episode of The Walking Dead. In the same way we bring PPC knowledge into our daily lives, we can also … [Read more...] about 5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management
Workshops for Every Type of PPC Hero
While Hero Conf as a whole will be an intense and productive dive into the world of PPC, past attendees tell us the most valuable part of our events is the dedicated time with PPC pros discussing the most pressing issues facing their accounts or agency today. At Hero Conf London, 24-26 October, we have three incredible workshop options to help you be the best PPC Hero you can … [Read more...] about Workshops for Every Type of PPC Hero
Olympic PPC Ad Strategies
We’re a little over a week away from the opening ceremonies and the 2016 Olympic games are trending to exceed past benchmarks, most notably in media coverage and ad sales. For those of us watching how this event will unfold on the digital stage, the Rio games have the ability to change some old school rules. In past years, paired with a much smaller set of ad channels, only … [Read more...] about Olympic PPC Ad Strategies
Hanapin’s PPC Resources Are Now Ungated!
Hanapin Marketing, the PPC Agency of Experts behind PPC Hero, is constantly creating new whitepapers, toolkits, and hosting weekly webinars. We want to be your main source for all PPC-related content. We are always striving to educate the paid search community and the first step in that is giving you what you need, with no strings attached. In the past, we've always asked you … [Read more...] about Hanapin’s PPC Resources Are Now Ungated!
[New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Marketer
When it comes to Healthcare Marketing, one particular form of creative thinking can be especially helpful: rather than out-of-the-box thinking, we should aim for thinking “into the corners,”4 and pursuing overlooked opportunities within our current reach. This whitepaper will highlight four examples of how thinking at the corners can help boost your PPC performance in the … [Read more...] about [New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Marketer
The 2016 Top 25 Most Influential PPC Experts
The time has come again Heroes! After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. We also included the Top Rising … [Read more...] about The 2016 Top 25 Most Influential PPC Experts
PPC Hero Launches New Site!
PPC Hero launched for the first time on March 12, 2007. Yes, that means that PPC Hero has been guiding and offering up tips and strategies on paid search, social, display, programmatic and more for almost a decade We've been honored to have the likes of Larry Kim, John Lee, Joe Kerschbaum, Brad Geddes and Fred Vallaeys, as well as both past and current team members of Hanapin, … [Read more...] about PPC Hero Launches New Site!
[New Whitepaper!] 34 Excel Tricks To Save Your PPC Life
PPC and Excel go hand in hand. Like peanut butter and jelly. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of it’s features, formulas, and shortcuts. In this whitepaper, excel wizard and account analyst, Rachael Law, lists out 34 tricks to make your PPC life better. Tricks … [Read more...] about [New Whitepaper!] 34 Excel Tricks To Save Your PPC Life
Prepare Powerful PPC Client Presentations That Make An Impact
As PPC marketers, we spend a great deal of time in our accounts working toward goals and focusing on account growth and expansion. Since that’s the core of our role, it’s exactly what we should be doing with our time. However, clients frequently ask us to showcase our work in presentations. We sometimes get hung up figuring out what needs to be presented and how it should be … [Read more...] about Prepare Powerful PPC Client Presentations That Make An Impact
London Keynoter Sophie Newton Talks the The Future of PPC
We're quickly adding speakers and sessions to our Hero Conf London agenda, with the help of the experts at PPC Hero and Hanapin Marketing. And we're very excited to introduce you to our opening keynoter. Sophie Newton is Director and Head of Innovation at Brainlabs, where her mission is to revolutionise paid media through mathematical marketing. We had a chance to talk … [Read more...] about London Keynoter Sophie Newton Talks the The Future of PPC
