If you are anything like this guy and myself, your mind has been totally blown with AdWords latest update to the reporting suite that now allows you to apply advanced filters on KPI metrics to compare performance % change trends over a period of time directly in the AdWords UI. Whether you are an SEM account manager, digital marketing executive or an owner of a company that is … [Read more...] about New Mind Blowing % Change Advanced Filters in AdWords
Search Results for: PPC
3 Crucial Ways To Look At Day-Parting Data
PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example of a common piece of analysis used by PPC Heroes everywhere that requires an extra step in how you evaluate your data. What is day-parting? This refers to the … [Read more...] about 3 Crucial Ways To Look At Day-Parting Data
What to Make of View-through Conversions
View-through conversions have been around for nearly four years in AdWords. In paid search land, that’s close to an eternity. But it still seems to me that people don’t really know what to do about them. We’ve talked about them and their slippery attribution in the past, and today I’d like to spend even more time diving into VTCs and how they should affect the ways in which … [Read more...] about What to Make of View-through Conversions
A Great Facebook Ad Deserves an Equally Great Landing Page
I’m definitely a hotdog enthusiast, frequently having a couple for lunch. I mean, what’s not to like: they’re easy to make, taste good, and are nicely filling with a good balance of protein to carbs. Of course, the not to like part is what might go into them and how they’re made. And that’s one reason I insist on Hebrew National and Nathan’s. But I’m certainly open to … [Read more...] about A Great Facebook Ad Deserves an Equally Great Landing Page
Bing Updates Incremental Bidding to Align with Enhanced Campaigns
Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the platform did previously: “Beginning in July 2013, we are updating the way we calculate multiple incremental … [Read more...] about Bing Updates Incremental Bidding to Align with Enhanced Campaigns
One Month-In: The Ultimate AdWords Optimization Checklist
Our friend Andrew Lolk has written some great posts about key AdWords optimizations you should be considering during the first month of your account. The info was so great, in fact, that White Shark Media made an info-GRAPHIC (see what we did there?) out of it. Andrew's original posts are great reads for new accounts, so check them out here, and scroll down for the full … [Read more...] about One Month-In: The Ultimate AdWords Optimization Checklist
Christmas in July Wrap Up: New Toolkit!
Throughout the month of July, we've created all kinds of content about how to plan and gear up for the second half of the year, with the obvious goal of preparing for the busy holiday shopping season as early as possible. We called this theme "Christmas in July," and as you can see by the PPC Hero illustration at the bottom, we really got in the spirit. The impact of the … [Read more...] about Christmas in July Wrap Up: New Toolkit!
PLAs and Repeat Clickers – What Should Be Done?
When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve talked about how to setup and optimize PLAs around here a lot since the transition. For eCommerce advertisers, PLAs have been great. We totally love … [Read more...] about PLAs and Repeat Clickers – What Should Be Done?
Do Mobile Preferred Ads Actually Prefer Mobile?
Enhanced Campaigns have been pretty controversial, as I'm sure you're aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of device segmentation and traffic control that we previously enjoyed. Chief among our concerns are business models that focus solely on mobile … [Read more...] about Do Mobile Preferred Ads Actually Prefer Mobile?
Do Your Ads Make People Feel Cheated Before They’ve Even Bought From You?
I’m a HUGE proponate of interesting, compelling photos with lots of story-appeal and visual intrigue. So I was excited to see this ad pop-up in my newsfeed: But then I was deeply dissapointed. Believe it or not, the COPY for the ad left me feeling cheated -- because there was absolutely NO tie-in between the image and the ad copy. None. Why show a picture of a brain … [Read more...] about Do Your Ads Make People Feel Cheated Before They’ve Even Bought From You?
Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
As we wrap up the first week of the official Enhanced Campaign migration and start to gather all the data we can to optimize our accounts in the brave new world of enhanced campaigns, Google Analytics comes in to save the day with the announcement of enhanced campaign Bid Adjustment Reporting. Google Analytics now allows you to view how your bid multipliers are preforming by … [Read more...] about Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
6 Cool New Advertising Options In Google AdWords
It seems like it's been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We're going to take a quick look into 6 of the different features available that you might not have heard of and want to get set up in your account. RLSA - Remarketing Lists for Search Ads What is it? RLSA stands for Remarketing Lists for Search … [Read more...] about 6 Cool New Advertising Options In Google AdWords