Whether you're already advertising on display networks or wondering where to start, there are plenty of advanced techniques that you need to know about right away if you want to get the most out of your display network campaigns. Join Hanapin Marketing PPC experts Amanda West-Bookwalter and Carrie Albright as they go through 8 Advanced Display Network Tactics, … [Read more...] about 8 Advanced Display Network Tactics – New Webinar!
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Facebook’s Partner Categories: The Complete List (So Far)
Facebook has actually been trying over the past six months or so, which has been so tremendous for us advertisers. (I wonder if it has anything to do with this.) One of the more prominent of Facebook's new options for marketers is the release of partner categories in April of 2013, which uses third party data to create new categories for targeting. This powerful new feature … [Read more...] about Facebook’s Partner Categories: The Complete List (So Far)
When and How to Use AdWords Image Extensions
The PPC world has been humming with discussion (and speculation) since Google made a big splash with their announcement that AdWords would now allow image extensions. No, images in search results are not new, and they’re not even particularly new within paid search ads (ever heard of PLAs?). But for search marketers who have been creating little green and blue ads that have … [Read more...] about When and How to Use AdWords Image Extensions
Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
Comparison-Shopping Engines: An Overview It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of … [Read more...] about Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
5 Approaches To Unlocking The Secrets Of Your Different Customer Types
In getting to know an account, a major component is your target audience. All industries have their specific clientele, and yet all industries stand to constantly reexamine what potential user they may be missing. A client has a business that offers supplies for those interested in fantasy games involving dice and role-play. You may be a seasoned D&D player who wants to … [Read more...] about 5 Approaches To Unlocking The Secrets Of Your Different Customer Types
AdWords Toolkit: Tools for Migrating to Enhanced Campaigns
At Hanapin Marketing, we've been running 100% Enhanced Campaigns for a while now, and while we've seen some good things and some not-so-good things come as a results of the new AdWords model, one thing isn't up for debate: Sooner or later, we all have to make the transition. That's why we've been at the forefront of analyzing the changes and creating guides, webinars and other … [Read more...] about AdWords Toolkit: Tools for Migrating to Enhanced Campaigns
Benchmark Your Display Campaigns with Google’s New Tool
Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it's been a success for us in the limited context of our own accounts, we're often left stumbling in the dark when it comes to our performance versus the competition. Luckily, Google has provided us with a new tool to examine just how we stack up to the competition in the … [Read more...] about Benchmark Your Display Campaigns with Google’s New Tool
Case Study: Do People Actually Click Sitelinks?
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I'm going to dive into the newly available Sitelink statistics and see if we can learn something about the impact they have on your user behaviour. There are really two things we want to know: Do Sitelinks work and how well? Do people actually … [Read more...] about Case Study: Do People Actually Click Sitelinks?
Happy Birthday to Bing!
We wouldn't be PPC Hero if we didn't acknowledge the search engines whose exacting and popular technology makes all of this possible--and so we're pleased as punch to wish our friends over at Bing a very happy birthday! It's been quite a year for Bing--here are just a few our favorite highlights: We would not be PPC Heroes if we didn't mention how much we geeked out when … [Read more...] about Happy Birthday to Bing!
Getting Intimate With Keyword-Level Bidding Strategies
The month of May has brought us not only showers and flowers, but it's also included the arrival of the Flexible Bidding Strategies as promised this spring! This is another example of Google giving us additional control of the work we do. As the waves in the ocean of Enhanced Campaigns begin to die down, Google has been taking step after step to allow us more say-so in how we … [Read more...] about Getting Intimate With Keyword-Level Bidding Strategies
A Live Enhanced Campaigns Migration Webinar Recording
We’re so excited to be able to present a real Enhanced Campaigns migration in this webinar recording. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through real AdWords accounts and migrate them to Enhanced Campaigns status in real time. … [Read more...] about A Live Enhanced Campaigns Migration Webinar Recording
How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns
Our entire agency has made the transition over to Enhanced Campaigns now, and I bet most of you out there have as well. If you haven't, you're probably wondering how to tackle your device bid modifiers. I came up with this quick how-to on how to go about doing this! Use this for your first time setting bid modifiers after switching to Enhanced Campaigns or for each time you … [Read more...] about How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns