I came across two Facebook ads recently with images that snapped me out of my newsfeed trance and compelled me to take a closer look and read their headlines. Naturally, I took screen shots: I mean, how can you not stare at that first ad for at least a few seconds? It’s not every day that you see a picture of a 9-year old who looks as if he could bend iron … [Read more...] about Freaks — They DO Grab Attention…
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The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns you’ll be facing and, for that reason, you have put it off. If that's the case, you're in luck. We PPC Heroes were the first to dash into the … [Read more...] about The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Frequency Capping with Confidence on the Display Network
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We've talked about the report before (along with how great it is), but by taking an extra step you can be confident with wherever you end up capping your frequency. There's nothing better than using data to make your … [Read more...] about Frequency Capping with Confidence on the Display Network
Ad Copy Clean Up – What to Get Rid of & What to Keep
The unending wisdom of Martha Stewart tells us that “there are few rites of spring more satisfying than the annual clean.” In that spirit, PPC Hero’s April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. I just recently took a couple of days to go through my own closets and drawers at … [Read more...] about Ad Copy Clean Up – What to Get Rid of & What to Keep
Design to Size: Making Your Ads Work
Images that work great at larger sizes can fail miserably when you shrink them down to 120 by 80 pixels. And oddly enough, it’s almost the same dynamic that billboard designers have to take into account: some images look great on your computer screen but look awful when they’re slapped up on a billboard and viewed from 200 feet away while zipping down the road. In fact, one … [Read more...] about Design to Size: Making Your Ads Work
Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
The unending wisdom of Martha Stewart tells us that “there are few rites of spring more satisfying than the annual clean.” In that spirit, PPC Hero’s April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. In the busy world of PPC Accounts, taking a few minutes out to dive into Bing can … [Read more...] about Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
Spring Clean Your Display Campaigns
The unending wisdom of Martha Stewart tells us that "there are few rites of spring more satisfying than the annual clean." In that spirit, PPC Hero's April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. Many accounts are focused on Search, because it normally performs better than … [Read more...] about Spring Clean Your Display Campaigns
The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance
How To Tidy Up Your Negative Keywords
The unending wisdom of Martha Stewart tells us that "there are few rites of spring more satisfying than the annual clean." In that spirit, PPC Hero's April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. Negative keywords are an essential part to any PPC campaign. Combing through … [Read more...] about How To Tidy Up Your Negative Keywords
Know When It’s Time to Delete Your Paused Keywords
The unending wisdom of Martha Stewart tells us that "there are few rites of spring more satisfying than the annual clean." In that spirit, PPC Hero's April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. There are tons of reasons to pause things within our PPC accounts. Poor … [Read more...] about Know When It’s Time to Delete Your Paused Keywords
PLAs on Smartphones: Enhanced Campaigns Impact
Today's Post is from PPC Hero Ally Alexander Dao. Alexander is a Senior Manager at DataPop.com. You can follow him @the_dao_jones. -- Google just announced that PLAs will begin showing on mobile devices globally. If you upgrade to enhanced campaigns, your products will automatically be eligible to display for Smartphones. Keep in mind that since smartphones by nature … [Read more...] about PLAs on Smartphones: Enhanced Campaigns Impact
How To Create Customer Profiles For Your Facebook Ad Campaigns
What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We're not going to be hunting down criminals today, but we will be talking about how to create a customer profile. We will use these when we start our facebook advertising campaigns. Let's pick an affiliate product … [Read more...] about How To Create Customer Profiles For Your Facebook Ad Campaigns