Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store, or starting research about products/services that lead to a purchase on another device. But marketers do still not completely … [Read more...] about Full Value of Mobile – A Dream Coming True?
Search Results for: PPC
Seven Things We Learned in March That You Should Learn Too
Our accounts got better during March (or at least we all got better at understanding them). In addition to the glories of spring having sprung (see details below), the staff of PPC Hero reveled in some new tips and techniques this past month and we wanted to pass them along to you. Take Assisted Clicks into Consideration in Your Optimizations Sam Owen The biggest … [Read more...] about Seven Things We Learned in March That You Should Learn Too
Vote Now for Search Marketing Madness Sweet 16!
After a crazy week of voting, the final 16 entrants in this year's Search Marketing Madness have been decided (you can see the full bracket here). It's now up to you to decide who should move on to the Elite Eight. Special commendation to Florida Gulf Coast, whose performance in that other March bracket was so strong that it almost moved them into our bracket (it would have … [Read more...] about Vote Now for Search Marketing Madness Sweet 16!
New Webinar! Ecommerce Marketing: Find More Customers and Close the Deal
Every online retailer or ecommerce business owner knows that the buying process is a journey. You have to find your customers, connect with them in a meaningful way, get them to your website and convince them to click that "buy now" button. All pretty much at the same time. Problem is, the best practices for guiding your customers through that path change all the time. So sign … [Read more...] about New Webinar! Ecommerce Marketing: Find More Customers and Close the Deal
Google Grants Us Mobile Specific Value Tracking
We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value Track tool. Value Track is an AdWords keyword level URL-tagging feature that allows you to gain insights from all sorts of … [Read more...] about Google Grants Us Mobile Specific Value Tracking
Hero Conf Guest Posts: We Have a Winner!
Well, judging our Hero Conf guest post scholarship event turned out to be a lot harder than we expected it to be. We had so many excellent entries, it was difficult to narrow down the finalist, let alone the overall winner. But it had to be done, and in the end the votes among the PPC experts in our offices ended up aligning perfectly with the post that also had the most page … [Read more...] about Hero Conf Guest Posts: We Have a Winner!
What You Need to Know About Enhanced Display Campaigns
If you still need to make the jump to Enhanced Campaigns, then you've got a few surprises in store. Specifically, there are some new wrinkles in the way that we now bid on Display campaigns. You're already keenly aware of the Bid Modifiers in place for Mobile Devices, Locations, and Ad Schedules - but did you know that it's coming to your Display campaigns, too? Here's the … [Read more...] about What You Need to Know About Enhanced Display Campaigns
Google AdWords Picks the Final Four Champion
Okay, so it's not AdWords directly who's picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men's Tournament by some of the metrics that matter in PPC: namely search volume and cost per click. It's as if the RPI was replaced by a Google Pricing Index (a totally made up statistic created solely for the purposes of this exercise). … [Read more...] about Google AdWords Picks the Final Four Champion
Vote Now for SMM Round 2! (Blogs and Conferences)
The first round of voting closed yesterday and we're moving onto round two for this year's search marketing madness! Congratulations to all of the content creators that were able to make it to the next round of the tournament. There was a lot of great action in round one, including our defending champ, Fathom Online, going down by a very narrow margin to Clickz. The closest … [Read more...] about Vote Now for SMM Round 2! (Blogs and Conferences)
Get Descriptive With Your Keyword Match Types
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Anyone who’s just getting into the world of PPC has surely seen the below … [Read more...] about Get Descriptive With Your Keyword Match Types
Last Chance! Final Day to Bid on Hero Conf Sponsorships
Just a friendly reminder that your chance to own a piece of Hero Conf ends TONIGHT! Pockets of competition have been fierce (who knew people loved Twitter so much? Oh wait...), but there is still plenty left to bid on if you're so inclined. We've updated the prices below to reflect where they now stand after a week of bidding. We've also added two new auctions to go along with … [Read more...] about Last Chance! Final Day to Bid on Hero Conf Sponsorships
Finalist: Optimizing and Targeting for User Behavior
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8 years ago, I remember getting all the “pro tips” like putting the keyword in the title, using numbers or special characters, title casing, … [Read more...] about Finalist: Optimizing and Targeting for User Behavior