Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jacob Sterrett is the digital marketing specialist for Pioneer Services. In theory automated bidding systems are a great tool. You set your target metric, assign it to your campaigns and sit back and watch it manage your keywords to your set target. I mean what could go wrong? It is supposed to … [Read more...] about Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
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Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. Keyword match types are one of the first things you must master when entering the world of PPC marketing. Once you understand the relationships between match types and the queries to which Google will or will not … [Read more...] about Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Finalist: Labeling Your Search Funnel
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Bruno Giosa is a paid search manager with Eotica in Brazil. Lately there is a lot of talk about search funnels, how do they work, how to incorporate them and how to better use the new columns recently added by Google Adwords to understand how our keywords work along that funnel. It is not an easy … [Read more...] about Finalist: Labeling Your Search Funnel
Finalist: How to Take Advantage of Enhanced Campaigns
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Alex Dao is a Senior Manager of Client Services at DataPop in Los Angeles, California. Ever since Google’s Enhanced campaigns announcement, there has been an excess of views on its negative implications. No matter what your views are on Enhanced Campaigns, this is something that will … [Read more...] about Finalist: How to Take Advantage of Enhanced Campaigns
Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!
It’s pretty silly when you think about it. Why would a mere picture of a shark scare you? It’s just a picture. But Jaws did scare people. Granted, it was a moving picture, but still -- just a picture of a shark that can’t actually hurt you. And yet it scared tens of millions of movie goers when it came out, and hudreds of millions more over the years. So while lazy ad … [Read more...] about Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!
Managers & Software – Search Marketing Madness Round One
Only two days into this year's bracket things are already heating up. If you want to vote on blogs and conferences, you can still do that until Monday, March 18th. Today the competition begins for both PPC managers and PPC software. First, a quick disclaimer on the managers that were included in the tournament (as that will most likely be the most contentious region): We … [Read more...] about Managers & Software – Search Marketing Madness Round One
Bid Management: From Basic To Advanced
For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. One of the first things you learn about PPC is bid management. It's built into the … [Read more...] about Bid Management: From Basic To Advanced
Search Marketing Madness is Upon Us! Vote for Round One.
It is officially tournament time. This week is round one of 2013 Search Marketing Madness. Voting will commence today in the conference and blog regionals (in the content half of the bracket). Votes will be accepted until Monday, March 18th at noon EST. Tune back in for Thursday when voting will commence on best PPC manager and best PPC software (in the man vs. machine … [Read more...] about Search Marketing Madness is Upon Us! Vote for Round One.
Bid on Hero Conf Sponsorships Today – Starting at $0.99!
We're big fans of competition here at PPC Hero (had you not noticed?). So when we were trying to come up with fun ways to promote some of our favorite sponsorships for Hero Conf this year, the idea of an auction-style bidding war instantly grabbed our attention. And thus the sponsorship auctions listed below were born! Ever wanted your logo emblazoned in the shuttle that … [Read more...] about Bid on Hero Conf Sponsorships Today – Starting at $0.99!
It Might Be Time To Revisit Your Account’s Structure
For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. Account Structure 101 For today's lesson, we're going to start at the very … [Read more...] about It Might Be Time To Revisit Your Account’s Structure
Write a Guest Post, Go to Hero Conf for Free! (Really)
We love you. And we love Hero Conf. And we want you to be together. We also love guest posts, and we’d like to do more of them. So we’re having a scholarship event! Starting today, we’re accepting submissions for guest posts on PPC Hero and rewarding the most popular post with a FREE registration to Hero Conf 2013! Here’s how it works: Send your guest post submission in … [Read more...] about Write a Guest Post, Go to Hero Conf for Free! (Really)
Niche vs. Big Competitors: How to Level the Playing Field
Today's post is from PPC Hero Ally, Jacob Sterrett. Jacob Sterrett is the digital marketing specialist for Pioneer Services. Jacob graduated from Northwest Missouri State University with a double major in Business Management and Marketing. He has been working in the PPC field for two years and he is Google and Bing certified in paid search. --- There are plenty of small … [Read more...] about Niche vs. Big Competitors: How to Level the Playing Field
