It's finally here! As mentioned in a previous news update, Google has been hard at work updating AdWords Impression Share reporting. As of November 7th, that work has finally come to the PPC general public as detailed on the AdWords Blog here. If this particular change caught you unawares, then you'll need to be updated on the new features, and more importantly - the biggest … [Read more...] about Update: Google Impression Share Reporting Changes Live
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Your Image Should Be As Targeted As Your Copy
Facebook allows for a breathtaking sophistication of targeting. With Facebook’s ads, you can make sure your ad gets seen by people of the right, sex, age, geography, marital status, parental status, interests, education, etc. Of course, saying the wrong thing to the right person won’t get you any better results than reaching the wrong people to begin with. So your ad’s … [Read more...] about Your Image Should Be As Targeted As Your Copy
Bizarro Analytics With Andrew Goodman
Our next Hero Conf 2012 speaker transcript is from Andrew Goodman, where he talks about Bizarro Analytics. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, … [Read more...] about Bizarro Analytics With Andrew Goodman
Is CPM Bidding a Waste of Your Money?
For a newer article on this topic visit: Deciding Between CPM & CPC Bidding on Facebook Yes. Full stop. Answering that question and then calling it a day doesn’t make for a rewarding blog post, though. I have found reasons that allow you to say CPM bidding wastes your money, and there are also some cool insights I’ve found about two of the biggest categories … [Read more...] about Is CPM Bidding a Waste of Your Money?
Matt VanWagner on Small Budgets
Our next Hero Conf 2012 speaker transcript is from Matt VanWagner, where he talks about how to work with small budgets. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to our full 339 page … [Read more...] about Matt VanWagner on Small Budgets
The Danger of Having Narrow Keyword Themes
Oh the sweet old days. We all remember, or most of us have been told about, the tales of greatness from using very specific keywords and how it allowed for extraordinary profits. But where did these days go and what happened? It’s certainly not like that anymore. There are no magic low CPC keywords that all of a sudden start producing huge profits. What is a Narrow Keyword … [Read more...] about The Danger of Having Narrow Keyword Themes
Testing Rules and Opinion Drools — Especially For Facebook Ads!
I came across a very well done Lead Generation Case Study on Facebook Advertising and thought I’d share some thoughts on the company’s testing savvy: As brief background, the case study involved generating leads for an online Jiu Jitsu Course, and theys started out target a very broad demographic of US males under the age of 50. So what did they do right? They … [Read more...] about Testing Rules and Opinion Drools — Especially For Facebook Ads!
Are You Smothering Your All Time Top Converting Keywords?
Account expansion can be a messy business. No matter your methods, whether it’s adding keywords via Google’s Keyword Tool, utilizing templates, or good old-fashioned Keyword Research, you’ll occasionally run in to scenarios where your new additions to the keyword family act like divas and decide to steal the limelight from your more-established terms. This can be especially … [Read more...] about Are You Smothering Your All Time Top Converting Keywords?
When Does Quality Score Matter?
When Does Quality Score Matter? A few months ago I wrote a post on why you shouldn’t optimize for Quality Score. A few weeks ago I spoke at SMX East on the best ways to optimize for Quality Score in an existing, long running account. I apologized at SMX for changing course and now I am going to change again. What’s the reason for this QS-bipolarism? I didn’t know until I … [Read more...] about When Does Quality Score Matter?
The Rock ‘em Sock ‘em Landing Page Clinic with Joe Kerschbaum – Hero Conf 2012 Transcript
Our next Hero Conf 2012 Speaker transcript is from Joseph Kerschbaum who spoke on everything landing pages in a talk entitled, "Rock 'Em Sock 'Em Landing Page Clinic." Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of … [Read more...] about The Rock ‘em Sock ‘em Landing Page Clinic with Joe Kerschbaum – Hero Conf 2012 Transcript
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Thank you for contacting us. A member of our team will be in touch with you soon. - PPC Hero Team … [Read more...] about Contact
Ultimate Guide to AdWords Remarketing Now Live!
Remarketing is a powerful tool on the Google Display Network. We've just posted our ultimate guide to remarketing. It not only helps with the basics, it also talks about messaging and experimentation that allows you to get the most out of your remarketing campaigns. Head on over to our guides page to read our newest guide! … [Read more...] about Ultimate Guide to AdWords Remarketing Now Live!