Our next Hero Conf 2012 Speaker transcript is from Melissa Mackey, where she talks about Managing Large Budgets. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to our full 339 page transcript … [Read more...] about Melissa Mackey On Managing Large Budgets Without Losing Your Mind – Hero Conf 2012 Transcript
Search Results for: PPC
Pricing On Ads Isn’t Always Premature
In sales, one of the dreaded questions is the “premature” pricing question, where the prospect asks “how much” before the salesperson has adequately “built up value.” Of course, the question is only premature from the point of view of the salesperson. To the prospective customer, price is necessary to decide whether or not to waste any time entertaining the salesperson’s … [Read more...] about Pricing On Ads Isn’t Always Premature
10 Ways to Decrease Your Display Network CPA
The Display network is a beast. This is just a fact. An even truer fact is that Display will run away with your budget and CPA if you let it. We had a recent request at PPC Hero for some ideas on how to decrease CPA in the Display network, and I figured…let’s just cover some basics that may be getting missed in a panic, as well as a few in-depth options. And I mean, why not … [Read more...] about 10 Ways to Decrease Your Display Network CPA
The 5 W’s of AdWords Ad Extensions – Part II
The five W’s return… I’m sure some of you may remember these from grade school as who, what, when, where and why. Together, they create the basic formula for getting the complete story on a particular subject. If you were following along earlier this month, we’ve already covered 4 of the different types of extensions that AdWords has to offer in Part I. For the purpose of Part … [Read more...] about The 5 W’s of AdWords Ad Extensions – Part II
Hero Conf Speakers
Over the past couple weeks we have experience some issues with our speaker pitch form on heroconf.com. If you did not receive a confirmation email from us this morning and have submitted the form, please resubmit. You should receive a confirmation page and email upon completing the form. If you experience any further issues, please contact marketing@hanapinmarketing.com While … [Read more...] about Hero Conf Speakers
That Query Has Been Named!
After receiving dozens of responses, we have a winner for Name That Query! How do I ace my interview for hay bailing? Do I write a resume, or do I buy a suit? Congratulations to Gil Hong for his winning submission! While many people got hay bailing in their guesses, and a smaller percentage included the word “resumé,” Gil was the only one to use all three of those … [Read more...] about That Query Has Been Named!
Updated Hero Conf 2013 Speaker List!
We’ve added some more amazing names to our 2013 Hero Conf speaker line-up! Check out the updated speaker list below. Don’t forget to register at heroconf.com. We look forward to seeing you there! ____________________________ Andrew Goodman - Founder and President of Page Zero Media | Follow on Twitter @andrew_goodman Bryan Eisenberg - Marketing Optimization expert, keynote … [Read more...] about Updated Hero Conf 2013 Speaker List!
Retargeting with Joanna Lord — Hero Conf 2012 Transcript
The Hero Conf 2012 Speaker transcripts are here! We will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you're more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign up for our Hero Conf Alerts and you will get … [Read more...] about Retargeting with Joanna Lord — Hero Conf 2012 Transcript
Hero Conf 2013 Contest — Tweet To Win!
Excited for Hero Conf 2013? So are we! So excited in fact, that we're giving away discounts! We want to help you get to the conference and your creativity might just help you get there! We’re offering a $100 off coupon to the most creative answer to this question: Why do you Love PPC? Here’s how to win: Answer this question: Why do you love PPC? (The most creative answer … [Read more...] about Hero Conf 2013 Contest — Tweet To Win!
Who Are The Others? Google’s Frustrating Search Term Report
Do you ever feel like Google aren't telling you everything? Much like Jack Shephard in ABC’s hit TV show Lost, PPC folk have to spend a lot of time wondering about ‘the others’. I’m of course referring to this little gem from the ‘see search terms’ report: You can also find it happily in the Placements report: So what gives? What is Google not telling you about … [Read more...] about Who Are The Others? Google’s Frustrating Search Term Report
Facebook Ad As Publicity Stunt?
Red Bull has Felix Baumgartner and his 24-mile high, speed-of-sound sky dive, but Beta Brand has Fauxfu, the first “Vegetarian-Friendly Meat”: Two things I love about this ad: 1) The picture makes use of “non-existent functionality” by showing a play button over a static image. Even though this technically violates Facebook’s ad guidelines, it’s something I’ve … [Read more...] about Facebook Ad As Publicity Stunt?
Google Display and Placement Fraud – Is Your Money Being Wasted?
The Google Display Network is nearly the whole internet. If you're on auto targeting, even with some contextual keywords, it's going to get crazy. There's obviously always going to be click fraud, which is just like the click fraud you deal with in your Search Network campaigns. But, something I encountered for the first time recently was placement fraud. Now, I've seen MFA's … [Read more...] about Google Display and Placement Fraud – Is Your Money Being Wasted?