We had the opportunity to interview Gary Henderson, who will be speaking about the brand effect and showcase the various positions brands can have at Hero Conf 2013. Gary Henderson is the founder and CEO of Interactivity Marketing. Gary began Interactivity Marketing in 2009 on a shoe-string budget and started out as its only employee. Since then, Interactivity Marketing has … [Read more...] about Gary Henderson: Hero Conf 2013 Speaker Interview
Search Results for: PPC
Ask the Heroes! – Rapid Fire Q&A with 2013 Hero Conf Speakers
Still trying to convince yourself to register for Hero Conf? Maybe you haven’t seen the recently posted topic schedule for days 1 & 2, because it’s going to be an incredible lineup of content! On top of that, you can still get your Hero Conf passes with a super early bird discount…but only until midnight Friday! Because we know content and topics are the things driving you … [Read more...] about Ask the Heroes! – Rapid Fire Q&A with 2013 Hero Conf Speakers
Marc Bitanga: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Marc Bitanga, who will be speaking about segmentation and working with agencies at Hero Conf 2013. Marc Bitanga is a digital marketing professional with over 10 years experience increasing website traffic, acquiring customers and improving online revenue for agencies as well as popular brands such as Electronic Arts & SAP. He has … [Read more...] about Marc Bitanga: Hero Conf 2013 Speaker Interview
Wondering what to expect at Hero Conf 2013? The schedule is live!
The wait for the Hero Conf Schedule is over PPC Heroes! The Hero Conf 2013 schedule is now live on heroconf.com. Get the full schedule here and take advantage of our Super Early Bird pricing while it's still available. You have only 2 days left to Save $200 on your registration! Our Super Early Bird Prices end this Friday at Midnight. This year you'll hear Bryan Eisenberg, … [Read more...] about Wondering what to expect at Hero Conf 2013? The schedule is live!
Why I’m Excited to Go Back to Hero Conf in 2013
As we’re currently on the eve of our super early bird Hero Conf price expiring this Friday (Jan 11th 2013) – I thought I’d put down my thoughts on last year and why you have to attend this year’s event! For those of you who have missed it, Hero Conf 2013 will be taking place in Austin, TX on April 8-10. It’s a 3 day event this year, up from 2 last year, and will include two … [Read more...] about Why I’m Excited to Go Back to Hero Conf in 2013
Dave Schwartz: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Dave Schwartz, who will be speaking about enterprise PPC and Ad Testing at Hero Conf 2013. Dave leads client engagement and marketing strategy for DataPop. He joined DataPop after leading Category Development for Local and Automotive at Yahoo! Search Marketing. Prior to Yahoo!, Dave was an Engagement Manager for J.D. Power Consulting, … [Read more...] about Dave Schwartz: Hero Conf 2013 Speaker Interview
AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing
The holidays are often the busiest times of the year for those of us in PPC. Especially those poor, opportunistic, overworked souls with ecommerce accounts. So while you were out maximizing your ROAS, crushing your profit goals, pivoting tables, and gingerly sipping some eggnog, you might have missed a few features introduced in the AdWords interface that just might make your … [Read more...] about AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing
Nick Herinckx: Hero Conf 2013 Interview
We had the opportunity to interview Nick Herinckx, who will be speaking about how to track keyword-level PPC revenue and return over long sales cycles at Hero Conf 2013. Nick Herinckx is a published online marketing consultant and owner of Obility Consulting, a fast growing online marketing agency focused on helping B2B companies with long sales cycles drive pipeline, increase … [Read more...] about Nick Herinckx: Hero Conf 2013 Interview
Mobile Ad Copy 101
Back in June of 2012 (which already seems like forever ago!) Amanda and I put together a video blog on how to approach mobile ad copy. Then, in October, Jeff presented a webinar with Wordstream about all things mobile. But those were both a while ago…and we’ve had some recent requests for a basics course on mobile ads. So why not have a beginning of the new year lesson?! … [Read more...] about Mobile Ad Copy 101
Remarketing
/ultimate-guide-to-adwords-remarketing/ … [Read more...] about Remarketing
Reporting
/how-to-prepare-a-landing-page-report-in-excel/ /step-by-step-guide-to-creating-custom-reports-in-google-analytics/ /how-to-set-up-analytics-funnels-use-them-for-conversion-rate-optimization/ /google-adwords-reporting-an-update-since-summer-changes/ … [Read more...] about Reporting
Funnels
/ultimate-guide-to-googles-multi-channel-funnels/ … [Read more...] about Funnels
