/inheriting-large-pay-per-click-accounts/set-proper-ppc-analytics-tracking/ /improving-conversion-rates-using-google-analytics/ /guide-to-url-tracking-in-google-analytics/ … [Read more...] about Google Analytics
Search Results for: PPC
Mobile Landing Pages
/seven-mobile-landing-page-tips/ … [Read more...] about Mobile Landing Pages
Landing Page Best Practices
/landing-page-best-practices/ /holiday-landing-page-optimization/ /inheriting-large-pay-per-click-accounts/elements-successful-landing-page/ … [Read more...] about Landing Page Best Practices
Mobile Ads
/how-to-write-ads-for-mobile/ … [Read more...] about Mobile Ads
Ad Writing
/ad-writing-tips-for-a-new-account/ Bing Dynamic Ads: https://bit.ly/h39SDt Improving Ad Texts: https://bit.ly/aFnrwV Dynamic Keyword Insertion: /creating-killer-ads-using-bing-dynamic-text-2/ … [Read more...] about Ad Writing
Editors and Tools
Adwords Editor & Excel: /align-your-bids-with-your-cpa-within-5-minutes-using-adwords-editor-and-excel/ Desktop Editors: https://www.google.com/intl/en/adwordseditor/ https://advertising.microsoft.com/support-center/adcenter-downloads/adcenter-desktop Efficient big management: spreadsheet fun!: /efficient-bid-management-spreadsheet-fun/ … [Read more...] about Editors and Tools
Budgeting
Budgeting for PPC: /how-to-spend-all-that-money-a-few-ppc-budgeting-strategies/ Budgeting: /take-the-mystery-out-of-ppc-budgeting/ … [Read more...] about Budgeting
Quality Score
/6-steps-to-raise-your-quality-score/ Quality Score Handbooks: /wp-content/uploads/2010/02/Ultimate-Guide-To-Quality-Score.pdf … [Read more...] about Quality Score
Geo-targeting
Geo-Targeting This process explains how to change the location targeting settings for a campaign. You can make your campaigns target any combination of countries, territories, regions, cities, and customized areas defined by you. You can also target up to 40 different languages. · Go to ‘All Online Campaigns’ and select the Campaign that you want to change settings … [Read more...] about Geo-targeting
Account Structure
/account-structure-set-up-and-best-practices/ /the-complete-ppc-account-audit-guide/ … [Read more...] about Account Structure
2nd and 3rd Tier Engines
/comparison-of-third-tier-engines/ … [Read more...] about 2nd and 3rd Tier Engines
Google AdWords
/the-beginners-guide-to-setting-up-an-adwords-account/ … [Read more...] about Google AdWords