Planning on attending Hero Conf 2013 and consider your self a seasoned veteran in PPC? Then answer the call! Share your knowledge by filling out the Hero Conf speaker pitch form at: https://www.www.ppchero.com/hero-conf/speaker-pitch/. We’d like to hear your ideas on a few speaking topics and why we should choose you to speak at Hero Conf 2013. Tell us what makes you the … [Read more...] about CALLING ALL HEROES: The Hero Conf 2013 Speaker Pitch Form Now Available!
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Hero Conf 2013 – Registration is open!
The wait is over! Hero Conf 2013 registration is open and you can now get your tickets! As a quick reminder, this year's conference is over twice as large as last year. We expect over 200 people, we'll have 45 speakers, and the full conference is 3 days instead of 2. Oh, and it's in sunny Austin, TX! We will cover PPC and PPC only during the conference, and you'll have the … [Read more...] about Hero Conf 2013 – Registration is open!
Why AdWords and Analytics Don’t Match
In PPC, we live and die by our data. We make recommendations, optimizations, additions, and subtractions all based on the analysis and interpretation of actionable statistics. Millions upon millions of dollars can hang in the balance based on every change we make. With stakes that high, then, it can be incredibly frustrating and/or terrifying when confronted with the idea … [Read more...] about Why AdWords and Analytics Don’t Match
Narcissism Isn’t Social: How To Engage With Your Audience
When social media was relatively new, I feared that it would undo a whole lot of my work. I had worked hard to get client companies to realize that it really wasn’t all about them. Most companies naturally gravitate towards we-language and chest thumping. We’re this and that and our product/service is the best out there, etc. etc. Getting them to switch to you language -- as … [Read more...] about Narcissism Isn’t Social: How To Engage With Your Audience
Google Makes a Big Impression and Bing Adds Sitelinks
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin, is reverse engineering your potential maximum budget based on lost Impression Share. Imagine then, if you will, their reaction to last week’s release on the Google AdWords blog detailing the new Impression … [Read more...] about Google Makes a Big Impression and Bing Adds Sitelinks
Joining the Conversation vs. Being More Interesting
“Proverbs contradict each other. That is the wisdom of a people” -- Stanislaw Lec Among the proverbs that contradict each other, are two copywriting adages: 1) Join the conversation that is already going on in the mind of the customer and 2) Give them a thought that’s more interesting than the one that was already occupying their minds But, oddly enough, it’s … [Read more...] about Joining the Conversation vs. Being More Interesting
The 5 W’s of AdWords Ad Extensions – Part I
The five W’s… I’m sure some of you may remember these from grade school as who, what, when, where and why. Collectively, they comprise the basic formula for getting the complete story on a particular subject. In fact, this is what I hope to achieve in my coverage of AdWords ad extensions this month. We had a few of our dedicated readers request coverage of this topic awhile … [Read more...] about The 5 W’s of AdWords Ad Extensions – Part I
Google’s New Ad Rotation Settings are Now REALLY Not the Devil
If you've been a long-time reader of PPC Hero, you might remember Sean Quadlin’s elegant dissertation back in May on how Google’s new Ad Rotation settings were, and I quote, “The Devil”. For the uninitiated: In May, Google introduced new Ad Rotation settings, making it so that you can only opt ads in to the “Rotate evenly” option for a span of 30 days, after which they would … [Read more...] about Google’s New Ad Rotation Settings are Now REALLY Not the Devil
New Hero Conf 2013 Speakers!
PPC Hero and Hanapin Marketing are proud to announce a fantastic line-up of speakers for Hero Conf 2013. We are looking forward to hearing these industry-leading experts share their PPC knowledge in Austin, TX from April 8-10. Sign up for Hero Conf alerts/updates and get tickets before the general public Or visit HeroConf.com for more information. *Hero Conf 2013 Speakers … [Read more...] about New Hero Conf 2013 Speakers!
Is Your Facebook Ad Image Doing Enough?
While it’s fashionable to talk about ‘banner blindness’ when it comes to online ads -- and the phenomena does exist -- the fact is that your peripheral vision can’t help but scan the whole page. You do SEE the ads. The problem is that most ads present almost nothing worth looking at. There’s no reason to go from merely seeing the ad to consciously looking at it. And … [Read more...] about Is Your Facebook Ad Image Doing Enough?
Happy 14th Birthday Google!!
PPC Hero would like to wish Google a very happy 14th birthday!! Google’s actual birthday has been a debated topic throughout the years, but Google has chosen September 27th as their official day to celebrate! Cheers to this year and many more, Google! Check out this interactive timeline on Google's history here. … [Read more...] about Happy 14th Birthday Google!!
Sharing is Caring: Google AdWords Introduces Shared Budgets
Google announced the new Shared Budgets feature for AdWords this past Monday. The intent behind the feature is to allow you to establish a single daily budget shared by multiple campaigns. This, in theory, should allow for a more consistent daily spend level by automatically adjusting spend allocation for full utilization. As Google Engineer Vidya Iyer explains: “Say you’re … [Read more...] about Sharing is Caring: Google AdWords Introduces Shared Budgets