You know you should audit your account, right? Whether it's a new account you've just taken over or one you've been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC performance to new heights. We've already written about the myriad benefits of a PPC audit (and what not to do). We've held webinars and had Q & … [Read more...] about Audit Your Account With Wordstream’s AdWords Grader
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9 Tips for Effective Negative Keyword Management
Having an effective negative keyword strategy is one of the cornerstones of a successful PPC account. Negative keywords, implemented correctly will save you money, increase the relevancy of your audience and improve your click-through rates. I’ve listed what I consider to be the 9 main considerations when working with negative keywords. Hopefully those of you new to the PPC … [Read more...] about 9 Tips for Effective Negative Keyword Management
Choose an Unusual Angle For Your Facebook Ads
The nature of Facebook Advertising dictates that advertisers don’t get the luxury of commissioning a custom photo, making vast majority of ad images either stock or client-supplied photos. But that hardly means you have to settle for boring or lame photos. For example, let’s look at this ad: The headline is OK, since it calls out the prospect by name, or at least by … [Read more...] about Choose an Unusual Angle For Your Facebook Ads
Ho-Ho-Holiday Landing Page Optimization For Mobile
With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper preparation becomes even more difficult. Now, assuming you’ve already planned out your holiday bid, budget, keyword and ad copy … [Read more...] about Ho-Ho-Holiday Landing Page Optimization For Mobile
Conversion Rate Optimization with Joanna Lord
Our Next Hero Conf 2012 Speaker transcript is from Joanna Lord where she talks about conversion rate optimization. If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign up for our Hero Conf Alerts and you will get a link to download in our next … [Read more...] about Conversion Rate Optimization with Joanna Lord
Happy Thanksgiving!
Everyone over here at PPC Hero hope that you have an amazing turkey day! This year we've gone with a football theme: Be thankful for delicious food and amazing people - HAPPY THANKSGIVING! … [Read more...] about Happy Thanksgiving!
How Keyword Research Is Tanking Your ROAS
Keyword research is a vital part of every PPC manager's task list. Hitting up your organic keyword data, hitting up the search query report, whatever you do: it's all in the name of expansion, expansion, expansion. You want your account to be huge and always have that conversion and ROAS line creeping up and to the right. But what does that leave us with? Probably an account … [Read more...] about How Keyword Research Is Tanking Your ROAS
Hero Conf 2013 Speaker Update
The Hero Conf Speaker list just keeps growing! We're up to 32 speakers now — stay tuned to see the final 13. Check out the updated speaker list below & don’t forget to register at heroconf.com. The Super Early Bird discount will soon be gone! We look forward to seeing you there! ____________________________ Chad Summerhill - Director of Digital Marketing at ABF U-Pack … [Read more...] about Hero Conf 2013 Speaker Update
Agency Evolution with Marc Poirier
Our next Hero Conf 2012 speaker transcript is from Marc Poirier, where he talks about agency evolution. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, all … [Read more...] about Agency Evolution with Marc Poirier
Beware Black & White Photos for Facebook Ads
I love great black and white photos. Texture seems to come to life in black and white and older photos of the past just seem to belong to the world of black and white. But I hate them when it comes to Facebook ads, even when they seem to work. Take a look at these two ads for an example: Granted, those are pretty cool images, but they’re not great images for … [Read more...] about Beware Black & White Photos for Facebook Ads
Holiday Ad Copy & How to Schedule Holiday Ad Tests
For the final installation in this month’s PPC Hero series on strategizing for the holiday season, we’re going to review the best and most effective ways to optimize ad copy to drive higher CTR’s and conversion rates. There will hopefully be some interesting tips you hadn’t thought of in terms of actual copy changes, but we’ll also take a look at a potential ad testing schedule … [Read more...] about Holiday Ad Copy & How to Schedule Holiday Ad Tests
Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
Welcome to Heroview everyone, real-time interviews featuring PPC experts from around the industry! This month we had Eric Couch (@ecouch11) on who talked about how to handle keyword research late in the sales cycle. _______________________ PPC Hero: Thanks for joining us today Eric. We appreciate you being with us today! Eric: Thanks for having me! I'm thrilled to be … [Read more...] about Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
