Last week Google made a couple of very important changes to their current remarketing set up. The first was enabling you to manage your remarketing lists within Analytics, which will mean you can start to develop really honed ads and offers to entice your users back. The other, is that you can now place a remarketing code for your entire site, rather than placing specific codes … [Read more...] about Using AdWords’ Recent Remarketing Changes To Improve Your Account
Search Results for: PPC
How To Make Great Remarketing Image Ads In Three Steps
Let me start this off by saying that I don't have a background in design. I took a handful of journalism and art classes, but that's it. That's not what I'm talking about when I mean "great", however. I'm talking about making effective image ads for remarketing. Ones that will gain attention from your remarketing audience and therefore, clicks. Step 1. Look at the site you're … [Read more...] about How To Make Great Remarketing Image Ads In Three Steps
Maximize Efficiency With Dayparting in Small Accounts
Working in PPC is all about making the most of what you have. Whether it’s maximizing clicks on a budget, meeting (and surpassing) your Cost per Conversion goals, or just massaging your keyword bids to find the optimal position for your ads, efficiency is what it’s all about. This is doubly so for a small account, where every last cent matters. Sure, the stakes may be lower … [Read more...] about Maximize Efficiency With Dayparting in Small Accounts
Introduction to China’s Largest Search Engine: Baidu
Why Consider Using Baidu? Baidu is by far the most-used search engine in China and is ranked #5 in the world for traffic according to Alexa. Baidu states that over 90% of China’s Internet users use Baidu search and that there are hundreds of millions of searches performed each day. Research firm iResearch reports that Baidu has 78% of the search market in China, while Google … [Read more...] about Introduction to China’s Largest Search Engine: Baidu
Create & Manage Your Remarketing Lists via Google Analytics
Google Analytics has always provided a variety of tools to help you better understand your website visitors and improve their experience. Perhaps one of the most popular features they have to offer is remarketing. Remarketing is a powerful tool that can be used to expand your reach and influence users to return to your website. Up until recently, two separate tags were … [Read more...] about Create & Manage Your Remarketing Lists via Google Analytics
Calculating Adjusted ROAS to Measure Account Performance
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end data. Only through detailed analysis over an entire sales cycle can you really get a good grip on PPC’s effects. Lead generation doesn’t … [Read more...] about Calculating Adjusted ROAS to Measure Account Performance
5 Ways adCenter beats AdWords
Microsoft adCenter is often dismissed in PPC circles as a much more cumbersome, AdWords lite. However, we’re here today to dispel some myths! While adCenter certainly used to be painfully slow to use, the latest iteration of the interface is a million times faster and more pleasurable to navigate. Sure, there are a few ways it still lags behind AdWords (which we’ll come onto in … [Read more...] about 5 Ways adCenter beats AdWords
Story Appeal and Facebook Ads
There are a lots of ways to make your image visually prominent or striking: Bright colors or borders that cut through the blue and white Facebook backgorund Close-ups of human faces or products Sex appeal, Dynamic Angles and/or Foreshortening Visual Effects But while visually striking images will get your ad noticed, they won’t get your ad’s headline and body copy … [Read more...] about Story Appeal and Facebook Ads
WTQ?! Whacky Weddings Edition
Weddings are weird. They're the ultimate expression of a couple's love for each other, and sometimes that love is just weird. Everyone wants to showcase whatever weird thing they share as a couple, and they want their wedding to be a unique snowflake. There are tons of these weddings happening this month, so we've got some pretty specific wedding themes in our queries in this … [Read more...] about WTQ?! Whacky Weddings Edition
Audit Webinar Q&A: Includes Free Audit Checklist For First Fifty Readers!
Earlier this week I hosted a webinar extolling the virtues of conducting a PPC audit. We had a lot of feedback and follow up questions, which we really appreciated. A lot of you asked about the checklist I use when auditing an account, so I’ve decided to offer it up here for everyone to borrow. I hope it helps you in your PPC endeavors. In the words of Oprah when she last came … [Read more...] about Audit Webinar Q&A: Includes Free Audit Checklist For First Fifty Readers!
Benefits of a Paid Search Audit- Webinar Recording
We had a great session yesterday with Sam Owen walking us through best practice and strategy for auditing your paid search accounts. From prioritizing when you should be auditing your accounts to what you should be looking at during the actual audit, everyone walked away with a full action list of what to do as soon as they got back to their account! If you missed the webinar, … [Read more...] about Benefits of a Paid Search Audit- Webinar Recording
Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off
As part of our ongoing series on automation and time-saving, we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer, which is a whole post in and of itself that will happen at some point in the future (though sadly not in this series), CPA bidding is the most automated you can get within all of the different … [Read more...] about Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off