Budgeting for PPC: /how-to-spend-all-that-money-a-few-ppc-budgeting-strategies/ Budgeting: /take-the-mystery-out-of-ppc-budgeting/ … [Read more...] about Budgeting
Search Results for: PPC
Quality Score
/6-steps-to-raise-your-quality-score/ Quality Score Handbooks: /wp-content/uploads/2010/02/Ultimate-Guide-To-Quality-Score.pdf … [Read more...] about Quality Score
Geo-targeting
Geo-Targeting This process explains how to change the location targeting settings for a campaign. You can make your campaigns target any combination of countries, territories, regions, cities, and customized areas defined by you. You can also target up to 40 different languages. · Go to ‘All Online Campaigns’ and select the Campaign that you want to change settings … [Read more...] about Geo-targeting
Account Structure
/account-structure-set-up-and-best-practices/ /the-complete-ppc-account-audit-guide/ … [Read more...] about Account Structure
2nd and 3rd Tier Engines
/comparison-of-third-tier-engines/ … [Read more...] about 2nd and 3rd Tier Engines
Google AdWords
/the-beginners-guide-to-setting-up-an-adwords-account/ … [Read more...] about Google AdWords
Dennis Yu: Hero Conf 2013 Interview
We had the opportunity to interview Dennis Yu, who will be speaking about Facebook and PPC at Hero Conf 2013. Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and … [Read more...] about Dennis Yu: Hero Conf 2013 Interview
Hero Conf – Early Bird Pricing Ends Next Week! Save $200!
Happy New Year Fellow PPC Heroes! Hero Conf 2013 is just around the corner and we want all of you to join us! Get your tickets before next Friday, January, 11 and save $200 with our Super Early Bird pricing. (Starting Saturday 1/12 our Super Early Bird prices will be gone!) Just a reminder our ticket types are as follows: Hero Pass: Join us for 3 days of PPC and PPC only. … [Read more...] about Hero Conf – Early Bird Pricing Ends Next Week! Save $200!
Happy New Years!
Goodbye 2012, Hello 2013! Join the Hero by setting your sights high this year - We wish you all the best in fulfilling all your resolutions, Happy New Years Everyone! … [Read more...] about Happy New Years!
The Two Most Powerful Words in Discount
I saw this really pretty solid ad on my Facebook page and thought it was worthy of analysis: This ad does one thing well and one thing extraordinarily well. The picture is solid and interesting, because it’s a high quality image of an odd-looking, but still fashionable boot that manages to catch your eye because of the red laces and blue suede-like material. In other … [Read more...] about The Two Most Powerful Words in Discount
Seven Ways to Increase CTR Without Even Looking at Ad Text
Driving up click through rate is one of the most important things that we do in PPC. Hosting a webinar recently, I discovered that it is a lot of people’s key performance indicator (KPI). While all of my accounts are based around what happens after the click, I can understand that for many PPC advertisers driving traffic is the name of the game. While ad text and testing is … [Read more...] about Seven Ways to Increase CTR Without Even Looking at Ad Text
5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is a waste of marketing budget and I understand where they’re coming from. That said, I also feel like the data and research that has been published over the last year or … [Read more...] about 5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
