Excited for Hero Conf 2013? So are we! So excited in fact, that we're giving away discounts! We want to help you get to the conference and your creativity might just help you get there! We’re offering a $100 off coupon to the most creative answer to this question: Why do you Love PPC? Here’s how to win: Answer this question: Why do you love PPC? (The most creative answer … [Read more...] about Hero Conf 2013 Contest — Tweet To Win!
Search Results for: PPC
Who Are The Others? Google’s Frustrating Search Term Report
Do you ever feel like Google aren't telling you everything? Much like Jack Shephard in ABC’s hit TV show Lost, PPC folk have to spend a lot of time wondering about ‘the others’. I’m of course referring to this little gem from the ‘see search terms’ report: You can also find it happily in the Placements report: So what gives? What is Google not telling you about … [Read more...] about Who Are The Others? Google’s Frustrating Search Term Report
Facebook Ad As Publicity Stunt?
Red Bull has Felix Baumgartner and his 24-mile high, speed-of-sound sky dive, but Beta Brand has Fauxfu, the first “Vegetarian-Friendly Meat”: Two things I love about this ad: 1) The picture makes use of “non-existent functionality” by showing a play button over a static image. Even though this technically violates Facebook’s ad guidelines, it’s something I’ve … [Read more...] about Facebook Ad As Publicity Stunt?
Google Display and Placement Fraud – Is Your Money Being Wasted?
The Google Display Network is nearly the whole internet. If you're on auto targeting, even with some contextual keywords, it's going to get crazy. There's obviously always going to be click fraud, which is just like the click fraud you deal with in your Search Network campaigns. But, something I encountered for the first time recently was placement fraud. Now, I've seen MFA's … [Read more...] about Google Display and Placement Fraud – Is Your Money Being Wasted?
CALLING ALL HEROES: The Hero Conf 2013 Speaker Pitch Form Now Available!
Planning on attending Hero Conf 2013 and consider your self a seasoned veteran in PPC? Then answer the call! Share your knowledge by filling out the Hero Conf speaker pitch form at: https://www.www.ppchero.com/hero-conf/speaker-pitch/. We’d like to hear your ideas on a few speaking topics and why we should choose you to speak at Hero Conf 2013. Tell us what makes you the … [Read more...] about CALLING ALL HEROES: The Hero Conf 2013 Speaker Pitch Form Now Available!
Hero Conf 2013 – Registration is open!
The wait is over! Hero Conf 2013 registration is open and you can now get your tickets! As a quick reminder, this year's conference is over twice as large as last year. We expect over 200 people, we'll have 45 speakers, and the full conference is 3 days instead of 2. Oh, and it's in sunny Austin, TX! We will cover PPC and PPC only during the conference, and you'll have the … [Read more...] about Hero Conf 2013 – Registration is open!
Why AdWords and Analytics Don’t Match
In PPC, we live and die by our data. We make recommendations, optimizations, additions, and subtractions all based on the analysis and interpretation of actionable statistics. Millions upon millions of dollars can hang in the balance based on every change we make. With stakes that high, then, it can be incredibly frustrating and/or terrifying when confronted with the idea … [Read more...] about Why AdWords and Analytics Don’t Match
Narcissism Isn’t Social: How To Engage With Your Audience
When social media was relatively new, I feared that it would undo a whole lot of my work. I had worked hard to get client companies to realize that it really wasn’t all about them. Most companies naturally gravitate towards we-language and chest thumping. We’re this and that and our product/service is the best out there, etc. etc. Getting them to switch to you language -- as … [Read more...] about Narcissism Isn’t Social: How To Engage With Your Audience
Google Makes a Big Impression and Bing Adds Sitelinks
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin, is reverse engineering your potential maximum budget based on lost Impression Share. Imagine then, if you will, their reaction to last week’s release on the Google AdWords blog detailing the new Impression … [Read more...] about Google Makes a Big Impression and Bing Adds Sitelinks
Joining the Conversation vs. Being More Interesting
“Proverbs contradict each other. That is the wisdom of a people” -- Stanislaw Lec Among the proverbs that contradict each other, are two copywriting adages: 1) Join the conversation that is already going on in the mind of the customer and 2) Give them a thought that’s more interesting than the one that was already occupying their minds But, oddly enough, it’s … [Read more...] about Joining the Conversation vs. Being More Interesting
The 5 W’s of AdWords Ad Extensions – Part I
The five W’s… I’m sure some of you may remember these from grade school as who, what, when, where and why. Collectively, they comprise the basic formula for getting the complete story on a particular subject. In fact, this is what I hope to achieve in my coverage of AdWords ad extensions this month. We had a few of our dedicated readers request coverage of this topic awhile … [Read more...] about The 5 W’s of AdWords Ad Extensions – Part I
Google’s New Ad Rotation Settings are Now REALLY Not the Devil
If you've been a long-time reader of PPC Hero, you might remember Sean Quadlin’s elegant dissertation back in May on how Google’s new Ad Rotation settings were, and I quote, “The Devil”. For the uninitiated: In May, Google introduced new Ad Rotation settings, making it so that you can only opt ads in to the “Rotate evenly” option for a span of 30 days, after which they would … [Read more...] about Google’s New Ad Rotation Settings are Now REALLY Not the Devil
