When it comes to traffic control for your paid search ads, AdWords offers a variety of tools to help us increase, maintain or even restrict the flow of traffic to your website. Perhaps the most obvious way to manipulate this flow would be to utilize the three basic keyword match types (broad, phrase, exact). For example, an advertiser with a limited budget might consider … [Read more...] about The Benefits & Drawbacks of Modified Broad Match
Search Results for: PPC
Profit Per Keyword…Beats Cost Per Acquisition Every Time
Over time I’ve seen many different strategies with generating leads at an ideal cost per acquisition (CPA). The direction I see many accounts take is that there will be a “core” group of keywords that perform amazingly, a bunch of keywords that perform at the desired CPA, and a group of keywords that probably drive volume but at higher than desired CPAs. In the end they all … [Read more...] about Profit Per Keyword…Beats Cost Per Acquisition Every Time
Our Donation- Thanks to You!
We at Hanapin and PPC Hero can talk paid search strategies until we're blue in the face. But, every now and then, we need to stop to be thankful for the great people and circumstances in our lives. Last month, we decided to donate to charity for every new PPC Hero or Hanapin follower. Well, May has come to a close, and we gained 407 new followers! We want to thank everyone who … [Read more...] about Our Donation- Thanks to You!
Achieving Efficiency With AdWords Editor
You have kept up with AdWords Best Practices, and your account now has about 30+ ad groups per campaign. Even though you have tried to be creative in your advert creation, the data insists that CTR is higher with bland ad text. Fine. With all these creative versions of ad text running around, you may not have the same ad in each ad group and don’t want to spend your time in … [Read more...] about Achieving Efficiency With AdWords Editor
National Leave the Office Early Day
You may or may not be around to read this since it is National Leave the Office Early Day! Hanapin will be celebrating by starting our office Summer Hours at 3:00! Hellooooo longer weekend! … [Read more...] about National Leave the Office Early Day
Heroview- The World of Facebook Advertising
Today, we interviewed Facebook advertising expert, Merry Morud, of aimClear. For those of you who recall Merry's Hero Conf presentation last month, we couldn't wait to dig into this topic! See the recap below. PPC Hero: Welcome to today's Heroview everyone, real-time interviews featuring PPC experts from around the industry! Today, Merry Morud will talk with us about Facebook … [Read more...] about Heroview- The World of Facebook Advertising
Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
On our first British Whaddya'know Wednesdays, Sam Owen tells you all about the Content Tab in Google Analytics. He walks you through all the options and gives you helpful tips on how to use the data to optimize your PPC campaigns. https://www.youtube.com/watch?v=kJ-AESOu3uQ&feature=youtu.be Resources: How to set up event tracking How to link your adsense to your … [Read more...] about Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
WTQ?! – Do The Creep!
We all know from doing search query reports that we get some weird searches populating our ads. Sometimes it's just something strange like people putting www in the search bar with some general phrase (what is that about?!) and other times it's something a little more...interesting. It's time for our top ten, in no order, hilariously awful search queries for the month of May … [Read more...] about WTQ?! – Do The Creep!
Top 5 ways to use AdWords’ new Auction Insights tool
By now I’m sure you’ve all taken the time to read PPC Hero’s update on Google’s new Auction Insights feature (see Google's own blog otherwise). I’m also sure many of you took a couple of minutes to poke around with the tool in AdWords, thinking “cool” to yourselves, and then walked away never to return. However, as many of us PPC account managers know, getting the most out of … [Read more...] about Top 5 ways to use AdWords’ new Auction Insights tool
Big and Angry Landing Page Reports: Go Beyond Conversions
Conversion rate optimization is an important part of PPC management. No doi. It’s a huge factor in the ways that we chose to organize our accounts and allocate our spend. But it’s possible to see more than just conversion rate when looking at the performance of your landing page. Whether you’re trying to promote brand awareness or create a lasting repeat customer list, your … [Read more...] about Big and Angry Landing Page Reports: Go Beyond Conversions
The AdWords Dimensions Tab- Webinar Recording
Yesterday, Amanda walked us through the different options of the AdWords Dimensions Tab. (Not to mention tons of really cute kitten photos!) From day parting, to the brand-new labels option, to geotargeting, this webinar had something for everyone! And, looking at the case studies from current Hanapin accounts Amanda highlighted during the webinar, it is clear these features … [Read more...] about The AdWords Dimensions Tab- Webinar Recording
Auction Insights from Google: So Much Keyword-Level Data
After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account in the next couple of days (if it isn't in there already). Instead of using the ad preview tool or (heaven forbid) just running a quick test … [Read more...] about Auction Insights from Google: So Much Keyword-Level Data