We here at PPC Hero understand how exhausting it can be to deal with all of the information the Dimensions Tab provides. So much so, that we even had a whole Hero Conf session dedicated to Advanced Dimensions Settings! But, once you have the right data in front of you, you can get more conversions and raise your conversion rates with this awesome tool. That's why we're going … [Read more...] about Conversions from Another “Dimension”- Free Webinar!
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Analytics Webinar Recording!
Thanks to everyone who attended our Analytics webinar yesterday! Amanda talked about URL tagging and tracking, multi channel funnels, and other under-utilized Analytics features. If you weren't able to join us, or if you'd just like a refresher, view the recording here! And as you all know, Analytics can be a beast of its own, so this was just a snippet of information. We'll … [Read more...] about Analytics Webinar Recording!
Happy Earth Day!
AdCenter Planned Outage on 4/21/12
Just a friendly reminder that AdCenter has a planned outage today. It's supposed to go down from 12 pm to 2 pm Pacific time (which is only three short hours from now!). In case you aren't in the Pacific time zone, here's when the outage will affect you: Eastern: 3 pm to 5 pm Central: 2 pm to 4 pm Mountain: 1 pm to 3 pm Check back to PPC Hero for hard-hitting updates just … [Read more...] about AdCenter Planned Outage on 4/21/12
New Matching Behavior For Keywords
Today, Google announced some very exciting news. Keyword match types generally make our lives easier, and we are better able to target the traffic with it. But what happens when your keyword is often misspelled? Or when you're an e-commerce company who has to bid on singular and plural terms? This could get very time consuming. This past weekend at Hero Conf, there was a … [Read more...] about New Matching Behavior For Keywords
Client Services: How to Gain Buy-In Early
For our first installment in the April PPC management series, I’m going to focus on something that may not initially come to mind when thinking about how to start off a new account on the right foot: client services. All paid search account managers understand the importance of data and performance. However, the thing many account managers forget to put at the forefront of … [Read more...] about Client Services: How to Gain Buy-In Early
SMM: And The Winner Is….
The 2012 Search Marketing Madness champion is... Fathom Online! Not only do the folks at Fathom get bragging rights for a whole year, but they also will be receiving a $200 Amazon gift card! Congrats! We want to thank all of our readers for casting their votes each round in support of their favorite blogs. All 64 nominated blogs provide a great source of search engine … [Read more...] about SMM: And The Winner Is….
Hunt No More! Bring in High Quality Leads Now
Do you ever find yourself HUNTING for quality leads? Well, have no fear, people! We are just ONE week away from the most exciting paid search conference of the year where you can learn all the latest PPC strategies, tips, and tricks to drive high-quality, high-conversion leads. And best of all, there is still time to register for or sponsor this exciting new event! Hunt no … [Read more...] about Hunt No More! Bring in High Quality Leads Now
Campaign Management Updates In Bing
It seems lately like Microsoft adCenter is trying really hard to make improvements to its interface. This year alone it seems like they've had an update or two a month so far. We here at Hanapin Marketing really look forward to these changes, because generally they make our lives just a little bit easier with each update. This past week Microsoft adCenter announced some new … [Read more...] about Campaign Management Updates In Bing
New from Google: AdWords Ad Extensions Conversion Data
This week, Google softly launched an incredibly valuable improvement to Ad Extension reporting metrics in AdWords; you can now view conversion data for your ad extensions. I have deemed this a soft launch because there has been no official statement concerning this addition on Google’s blog, but of course there has been a lot of hype amongst industry professionals. What does … [Read more...] about New from Google: AdWords Ad Extensions Conversion Data
Location Targeting Overhaul in Google
Google released multiple important changes to their location targeting this week. You should take note of them, as they’re good changes. In a rapid fire set of blog posts (six minutes apart, Google? Are you trying to make us all look bad?), the Internet-leader of Internet Leading introduced the changes, which are below: The wording on your settings page is going to look … [Read more...] about Location Targeting Overhaul in Google
Paid Search Haiku Contest!
Only the best Search Marketers know how to write PPC haikus. To become a Search Marketing master you must First write a haiku. There is no art form Like a PPC haiku. Optimization! PPC Hero, Looking for a great haiku, Offering a prize. What is it? In honor of National Poetry Month, PPC Hero is holding a PPC Poetry Slam for the month of April. We want you to create your own … [Read more...] about Paid Search Haiku Contest!