Goodbye 2012, Hello 2013! Join the Hero by setting your sights high this year - We wish you all the best in fulfilling all your resolutions, Happy New Years Everyone! … [Read more...] about Happy New Years!
Search Results for: PPC
The Two Most Powerful Words in Discount
I saw this really pretty solid ad on my Facebook page and thought it was worthy of analysis: This ad does one thing well and one thing extraordinarily well. The picture is solid and interesting, because it’s a high quality image of an odd-looking, but still fashionable boot that manages to catch your eye because of the red laces and blue suede-like material. In other … [Read more...] about The Two Most Powerful Words in Discount
Seven Ways to Increase CTR Without Even Looking at Ad Text
Driving up click through rate is one of the most important things that we do in PPC. Hosting a webinar recently, I discovered that it is a lot of people’s key performance indicator (KPI). While all of my accounts are based around what happens after the click, I can understand that for many PPC advertisers driving traffic is the name of the game. While ad text and testing is … [Read more...] about Seven Ways to Increase CTR Without Even Looking at Ad Text
5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is a waste of marketing budget and I understand where they’re coming from. That said, I also feel like the data and research that has been published over the last year or … [Read more...] about 5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
Wordstream’s Free Guide: 10 Tips for Setting Your 2013 Budget
2013 is fast approaching and now is the time to start planning for next year, especially for your PPC budget. Check out Wordstream's new guide, "10 Tips for Setting your 2013 Budget." With this guide learn how to determine your initial budget, why you shouldn't arbitrarily cap spend, how to maximize different budgetary controls, and the effect of seasonality on your PPC … [Read more...] about Wordstream’s Free Guide: 10 Tips for Setting Your 2013 Budget
Happy Holidays!
Happy Holidays from all of us over here at PPC Hero! We hope that your holidays are filled with family, fun, and joy. Don't forget to take time to build a snow man like PPC Hero and SEO Boy are doing below! … [Read more...] about Happy Holidays!
Lessons Learned in 2012: Three Tips to Understand Your Account
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about Lessons Learned in 2012: Three Tips to Understand Your Account
Product Listing Ads: My Favorite Thing About 2012
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about Product Listing Ads: My Favorite Thing About 2012
Lessons Learned From AdWords Flexible Reach
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about Lessons Learned From AdWords Flexible Reach
Q&A: Hero Conf 2012 Transcript
Our Next Hero Conf 2012 transcript is from the Question and Answer session. If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign up for our Hero Conf Alerts and you will get a link to download in our next newsletter! ________________________________ Interviewer: Okay everybody, we're going … [Read more...] about Q&A: Hero Conf 2012 Transcript
Hero Conf 2013 Speaking Topics Are Here!
Many of you have you been wondering what to expect at next year's Hero Conf. Well you're in luck, because we have a preliminary list of topics to share! After weeks and weeks of deliberation, we have finally rounded out our preliminary list of Hero Conf 2013 speaking topics. You can check out the list here. We're hitting everything from Ecommerce & Lead Gen to Landing Pages … [Read more...] about Hero Conf 2013 Speaking Topics Are Here!
How Ad Rotation Settings (Almost) Ruined My Year
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about How Ad Rotation Settings (Almost) Ruined My Year
