The best in each category have been selected! Congrats to our Final 4 who will each receive a $50 gift card. But, we're not done yet! Please vote in the below survey to select the blogs who will go head-to-head in our Search Marketing Madness championship. We have SEO vs PPC and Social Media vs Blogging, where Mashable and Copy Blogger are making their second straight Final 4 … [Read more...] about SMM Final 4!
Search Results for: PPC
$100 Savings. 5 Days Left. Plus, Cash in Your Pocket!
Well, folks, we can barely contain our excitement around the office. We are officially two weeks away from THE paid search conference of the year! And, we are almost to max capacity, so act now to reserve one of the few seats left! While you're registering, make sure to think about a colleague or friend who would benefit from expert PPC content as well because you can receive … [Read more...] about $100 Savings. 5 Days Left. Plus, Cash in Your Pocket!
Changes to AdCenter Location Targeting
AdCenter no longer cares about your city. The good news is that the “you” I’m referring to probably wouldn’t read this article, as that “you” is statistically insignificant (at least in the world of internet marketing). To elaborate, in a recent blog post AdCenter announced that they are removing over 10,000 cities from their targeting options. Two things to note about this … [Read more...] about Changes to AdCenter Location Targeting
How To Set Up Your Own SBS Keyword Analysis
Keyword analysis can be a daunting task, particularly for larger accounts with robust keyword lists. Fortunately, we have a variety of tools available at our fingertips to help us digest the data at hand. For instance, AdWords offers up several capabilities that make data analysis much easier on a daily basis, including dynamic graphs and interface segments, which are two of my … [Read more...] about How To Set Up Your Own SBS Keyword Analysis
Using and Testing The Images You Already Have
I spotted this ad on my wife’s Facebook page and a few thoughts flashed through my mind: 1) Boy is that photo a jumbled, hard-to-look-at mess! 2) “Secret Photo Skills”? Color me suspicious... 3) I wonder if there aren’t more examples on the landing page? Well, it turned out there were a lot of really cool examples of this guys trick photography on the landing page. If … [Read more...] about Using and Testing The Images You Already Have
Hanapin Coming to Chicago!
Yes. You heard me. The infamous sales duo from Hanapin is making a road trip north to Chicago! The best part? Our trip is next week! So here’s where you come in... Maybe you work in the marketing department at your company, and on top of the twelve bazillion other hats you wear; you’re also managing $15k+ in pay-per-click advertising every month. This workload may have led … [Read more...] about Hanapin Coming to Chicago!
Massive Update to Google Display Network
Yesterday Google announced that they are rolling out a new Display Network tab on their interface. Over the next few weeks this tab will become available in your account and, if you’re in the interface everyday like we are here at PPC Hero, YOUR LIFE WILL BE FOREVER CHANGED. The all caps may seem like a bit much, but this is really and truly all-caps level news. The Display … [Read more...] about Massive Update to Google Display Network
Using Analytics to Its Fullest- Webinar!
Anyone can utilize Analytics to pull some basic stats. But, our April webinar will show you how you can push Analytics to the limit to get the most out of it! Join us at 12:00 on Monday, April 23- Register HERE! Our Analytics guru, Bethany Bey, will walk you through where you should focus your attention to pull the right information. The purpose of this webinar is to focus on … [Read more...] about Using Analytics to Its Fullest- Webinar!
If Adventure Has a Name… It Must Be Hero Conf!
The early bird registration deadline for Hero Conf has been extended until March 23! This will buy you time if you need a few extra days to convince your boss with our Justify Your Trip letter, or to work a Hero Conf sponsorship into your budget. Hero Conf has an awesome line-up of sessions by many of the best speakers in the industry. It is the PPC adventure that you won't … [Read more...] about If Adventure Has a Name… It Must Be Hero Conf!
Happy St. Patrick’s Day
PPC Hero's on the hunt a pot of gold this St. Patrick's Day. We hope you find some good luck as you celebrate with family and friends. … [Read more...] about Happy St. Patrick’s Day
Reach Expansion Final Four Series Wrap Up
It’s been a long road to the final four for our marketing tools this year. Some have been instant game changers for clients while some have adopted the “better luck next season” philosophy. But we carry on! We extend our reach with these tools and not only continue shooting the easy lay ups but push harder for the amazing half court shots. Hopefully you will draft some of … [Read more...] about Reach Expansion Final Four Series Wrap Up
Get In the Zone: Amazon Product Ad Assist
Today’s post is the final installment in our Reach Expansion Final Four series. So far, we’ve covered expanding your online advertising efforts with Pinterest, Facebook, and LinkedIn. But now it’s time to talk about Amazon Product Ads. Unlike the other three platforms we’ve discussed so far this week, Amazon Products Ads will only be of use to you if you fall into an ecommerce … [Read more...] about Get In the Zone: Amazon Product Ad Assist