The results are in! The top 64 teams have been determined for PPC Hero’s Search Marketing Madness. Now we need your votes to determine the top 8 sites in each region. Vote for your favorite sites now in the survey below. Voting will be open until March 18th, so vote now and spread the word! … [Read more...] about SMM Round 1: The Top 64
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Interview with Bethany Bey
Today I am delighted to present an interview with Bethany Bey, PPC Hero Blog Manager at Hanapin Marketing. Laura: To start with, tell us a little about yourself and your background. Bethany: I have lived in Indiana my whole life. I attended Indiana University (go Hoosiers!) from 2004-2008 and got my degree in Marketing and Management. I also got a minor in Gender Studies … [Read more...] about Interview with Bethany Bey
LinkedIn…from Downtown!
The third bracket in our Reach Expansion Final Four is going to cover a new(er) player in the dance: LinkedIn. Just how beneficial is LinkedIn in the pay per click world? I would be lying if I said LinkedIn was a Cinderella story. However, there are some seriously legit stats when it comes to LinkedIn’s game. Ignoring its possibilities, for future seasons especially, would be … [Read more...] about LinkedIn…from Downtown!
Tribal Is As Tribal Does
What good does it do to hyper-target your market if you don’t tailor your messages and offers to reflect the targeting? If you’re going to send all your segmented target audiences the same or almost the same messages and offers anyway, why bother targeting? And this goes beyond just changing the obvious aspects of the message and offer, such as making sure you use a picture … [Read more...] about Tribal Is As Tribal Does
AdWords Editor Shortcuts: Cheat Sheet
For anyone regularly building and optimizing Google AdWords campaigns, the Editor is a great tool to save lots of time on most of your PPC tasks. And for those of you using this tool on a weekly or even daily basis and wanting to save even more time (and which search marketer doesn’t?), this article provides a cheat sheet with all the Editor shortcuts in a way you can actually … [Read more...] about AdWords Editor Shortcuts: Cheat Sheet
Slam Dunk! In Your Face(book)!
Welcome to the second installment of our Reach Expansion Final Four series for March PPC Madness! Today’s bracket is all about Facebook. We all know and love it as the platform that keeps us socially viable and in the loop. But does it work for marketing and PPC specifically? Here at Hanapin Marketing we have seen accounts win the game every month and some that at least … [Read more...] about Slam Dunk! In Your Face(book)!
How Pinteresting Is Your Brand?
This is the first installment of our Reach Expansion Final Four series for this month. For the purpose of today’s post, we will discuss why you should consider utilizing Pinterest as a way to increase traffic and sales. Since its founding in March 2010, Pinterest has captured the attention of many individuals across the web. Featuring a clean interface and personalized … [Read more...] about How Pinteresting Is Your Brand?
Quality Score Optimization Makes Everyone a Loser
Quality Score is meant to be an indicator of the relevancy of your ad to a user’s search query. It is merely an instrument or a gauge that indicates the clickability of your PPC marketing efforts. PPC marketers often look to Quality Score as something to optimize. You insert your keywords in ads and landing pages, use negatives to weed out irrelevant queries, and on and on. … [Read more...] about Quality Score Optimization Makes Everyone a Loser
Attention Business Owners and Networkers!
For those of you business-savvy folks out there, we wanted to remind you of the opportunity to reach our loyal PPC Hero readers by sponsoring Hero Conf! A few sponsorships are sold out, but we have several still remaining, including our large networking event which will be held at the new JW Marriott. Check out our newly updated sponsorship packet here. Speaking of our … [Read more...] about Attention Business Owners and Networkers!
Reach Expansion Final Four
March is the month for brackets and more brackets on top of other brackets. I usually have 3 or 4 every year, myself. We’re running our second annual Search Marketing Madness competition on the blog this month, but we wanted to spread the bracket love to some lesser-known engines, too! The Final Four we’ve selected are not necessarily paid search options, but they are all … [Read more...] about Reach Expansion Final Four
Google Connects Marketing Across the Ages
Google has recently released a re-imagining of classic ad campaigns through the lens of marketing on the Display Network. They’ve reassembled the creative teams responsible for much ballyhooed ads for Coke, Avis, Alka-Seltzer and Volvo, and while the new campaigns sometimes stretch the capabilities of the Display Network to points beyond mere SEM’ers capabilities (display ads … [Read more...] about Google Connects Marketing Across the Ages
Mobile Growth and Utilization
Jeff Allen, an Account Manager at Hanapin Marketing, conducted this interview with Josh Aston. Josh is Director of Online Marketing at Progrexion (which is not a client of Hanapin Marketing.) He is leading Progrexion’s efforts in the mobile marketplace. Jeff: At Hanapin, we take a much different approach to Mobile devices than we do for desktop. Specifically, we try to truly … [Read more...] about Mobile Growth and Utilization