When it comes to writing ads, even the best of us can be guilty of getting a little lazy. Considering how easy it is to swap ads in and out with AdWords Editor, it’s no wonder that we often just throw some ads up and think we’ll switch out the one that isn’t doing so well once we have some data. However, what if you had an account where you had to pay for every new ad you … [Read more...] about Getting Your Ads Right First Time! Case Study: $300 For An Ad?
Search Results for: PPC
Read This Now! – A Look at Effective Calls to Action
By popular demand from our loyal PPC Hero readers, ladies and gentlemen, today’s post is going to dive a little deeper in to what may seem like a simple ad copy writing topic: calls to action. So why the dig-in? Because it’s time to stop resting on the easy stuff and make your calls to action more creative. Searchers are smart, and they are no longer easily fooled by your ‘buy … [Read more...] about Read This Now! – A Look at Effective Calls to Action
Attending Conversion Conference-Chicago? Like Networking & Free Drinks?
Then this event is for you! As a bonus networking event at the tail end of Conversion Conference-Chicago Day 2, Hanapin is going to host a 2-hour meet up at Bar Louie’s River North location so we can meet more faces and so can you! If you’re currently managing paid search, either through an agency relationship or your company’s in-house team, YOU’RE INVITED! Let’s hit you with … [Read more...] about Attending Conversion Conference-Chicago? Like Networking & Free Drinks?
Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
Now that you've got Client Buy-In for Mobile and learned about Mobile Landing Page Best Practices, It's time to build a mobile site if you don't have one! If you have a Google Rep, I don't think there's any way you've gotten around hearing all about HowToGoMo. If you or your client don't have the resources for a mobile site, this is A GREAT way to start testing mobile traffic. … [Read more...] about Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
The Benefits & Drawbacks of Modified Broad Match
When it comes to traffic control for your paid search ads, AdWords offers a variety of tools to help us increase, maintain or even restrict the flow of traffic to your website. Perhaps the most obvious way to manipulate this flow would be to utilize the three basic keyword match types (broad, phrase, exact). For example, an advertiser with a limited budget might consider … [Read more...] about The Benefits & Drawbacks of Modified Broad Match
Profit Per Keyword…Beats Cost Per Acquisition Every Time
Over time I’ve seen many different strategies with generating leads at an ideal cost per acquisition (CPA). The direction I see many accounts take is that there will be a “core” group of keywords that perform amazingly, a bunch of keywords that perform at the desired CPA, and a group of keywords that probably drive volume but at higher than desired CPAs. In the end they all … [Read more...] about Profit Per Keyword…Beats Cost Per Acquisition Every Time
Our Donation- Thanks to You!
We at Hanapin and PPC Hero can talk paid search strategies until we're blue in the face. But, every now and then, we need to stop to be thankful for the great people and circumstances in our lives. Last month, we decided to donate to charity for every new PPC Hero or Hanapin follower. Well, May has come to a close, and we gained 407 new followers! We want to thank everyone who … [Read more...] about Our Donation- Thanks to You!
Achieving Efficiency With AdWords Editor
You have kept up with AdWords Best Practices, and your account now has about 30+ ad groups per campaign. Even though you have tried to be creative in your advert creation, the data insists that CTR is higher with bland ad text. Fine. With all these creative versions of ad text running around, you may not have the same ad in each ad group and don’t want to spend your time in … [Read more...] about Achieving Efficiency With AdWords Editor
National Leave the Office Early Day
You may or may not be around to read this since it is National Leave the Office Early Day! Hanapin will be celebrating by starting our office Summer Hours at 3:00! Hellooooo longer weekend! … [Read more...] about National Leave the Office Early Day
Heroview- The World of Facebook Advertising
Today, we interviewed Facebook advertising expert, Merry Morud, of aimClear. For those of you who recall Merry's Hero Conf presentation last month, we couldn't wait to dig into this topic! See the recap below. PPC Hero: Welcome to today's Heroview everyone, real-time interviews featuring PPC experts from around the industry! Today, Merry Morud will talk with us about Facebook … [Read more...] about Heroview- The World of Facebook Advertising
Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
On our first British Whaddya'know Wednesdays, Sam Owen tells you all about the Content Tab in Google Analytics. He walks you through all the options and gives you helpful tips on how to use the data to optimize your PPC campaigns. https://www.youtube.com/watch?v=kJ-AESOu3uQ&feature=youtu.be Resources: How to set up event tracking How to link your adsense to your … [Read more...] about Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
WTQ?! – Do The Creep!
We all know from doing search query reports that we get some weird searches populating our ads. Sometimes it's just something strange like people putting www in the search bar with some general phrase (what is that about?!) and other times it's something a little more...interesting. It's time for our top ten, in no order, hilariously awful search queries for the month of May … [Read more...] about WTQ?! – Do The Creep!
