If you’re working for a paid search agency or freelancing on your own schedule, approaching your clients for additional budget can be a daunting task. How much should I ask for? What will they get in return for their additional investment? Well, I’m glad you asked because these are important things to consider before bringing this conversation up with a client. Fortunately, … [Read more...] about How to Leverage Lost Impression Share For More Budget
Search Results for: PPC
My Clickthrough Rate Is Improving, Why Aren’t My Conversions Increasing?
Scenario: you’ve watched your account’s clickthrough rate steadily increase over the past few months, but you’re not seeing an increase in conversions. Seems illogical, right? More clicks should mean more conversions?!?! As I’m sure you already know by now, your account metrics don’t always follow a domino effect; sometimes a seeming improvement in one area of your account … [Read more...] about My Clickthrough Rate Is Improving, Why Aren’t My Conversions Increasing?
Interview with Crystal Anderson from SEER Interactive
This week we had the pleasure of an interview with Crystal Anderson. Crystal spearheads the Paid Search division at Seer Interactive, and will be sharing her expertise in Advanced Mobile PPC at Hero Conf. PPC Hero: Crystal, thank you for interviewing with us. Crystal: Thank you so much for having me! PPC Hero: To begin with, how did you get your start in PPC? Crystal: I … [Read more...] about Interview with Crystal Anderson from SEER Interactive
Ads in the Wild: Fill the Frame
If you're already dealing with a small image size, as you are in crafting Facebook advertisements, you never want to zoom out on the subject matter -- that'll just make the item appear microscopic. Instead fill the frame with your image. This is especially the case when you're selling a physical item. The following ad, along with my edited version of it, provides a nice … [Read more...] about Ads in the Wild: Fill the Frame
When/Why You Should Use Google AdWords’ MCC
Today, Google announced that automated rules are now available for use across multiple client accounts in AdWords’ My Client Center (MCC). We here at Hanapin Marketing use an MCC to manage multiple accounts, and I’m sure plenty of you out there reading PPC Hero also managing multiple accounts. If you’re not currently using Google’s MCC to manage multiple accounts, this post is … [Read more...] about When/Why You Should Use Google AdWords’ MCC
Why and How to Outsource Paid Search Webinar
For our in-house-ers and do-it-yourself-ers out there... have you ever considered how much of your time could be freed up if you took paid search activities off of your plate? Well, if you haven't, you should at least consider your options. In this free webinar, Hanapin Marketing's Director of Sales will walk you through five reasons why you should consider working with a … [Read more...] about Why and How to Outsource Paid Search Webinar
New Language Targeting In adCenter
Hello PPC Hero followers! So, working in the PPC industry, we always have to keep in mind the different rules for AdWords vs. adCenter. My colleague Bethany Bey wrote a great article on Google vs. Bing: Targeting Features that highlights the differences in targeting methods for Google and Bing. In the past few months, Bing has been rolling out features that are making it more … [Read more...] about New Language Targeting In adCenter
Capture Them On The Go! Mobile Campaigns for E-Commerce
How many times a day to you look up something on your mobile device? Ten times? Twenty? Do you ever put it away? Or are you one of those people who don’t have a smartphone who longs to be part of the information super highway? I admittedly used to be one of those people, but no longer! In addition to using my smartphone to upload adorable photos of my child to Facebook, I … [Read more...] about Capture Them On The Go! Mobile Campaigns for E-Commerce
Ad Writing and Testing Webinar Recording
We had a great session on Monday with Kayla as she covered the ad process from start to finish. Ad writing best practices, ideas for ad testing, and how to schedule a test were all on the agenda. For those of you who were unable to attend the live session, feel free to view the recording! This can be a great tool as you're struggling to find next steps to improve campaigns, … [Read more...] about Ad Writing and Testing Webinar Recording
Google AdWords Display Ad Builder Made Even Easier
Google’s Display Network can be a great place to generate some additional traffic, leads, and branded exposure. While text ads go a long way in garnering attention, sometimes an image ad can grab searchers’ attention more quickly, especially considering the fact that you can tailor your image ads specifically to match a page’s content. Think about your own experience as a Web … [Read more...] about Google AdWords Display Ad Builder Made Even Easier
How to Better Optimize for Mobile Lead Generation
Mobile PPC has been making huge strides in the last year and continues to gain popularity with an ever-increasing volume of Internet searches coming from mobile devices. We know there are certain optimizations necessary to make mobile traffic work and convert for you in the PPC world, but what can be done specifically for lead generation purposes? Well, let’s talk about … [Read more...] about How to Better Optimize for Mobile Lead Generation
Updated Agenda – Yahoo! and 7Search to Speak at Hero Conf!
We are excited to announce that Mike McMeekin, Senior Manager, Search Optimization & Strategy at Yahoo!, Charles Meyer, Business Development Director at 7Search and Cleofe Betancourt, Business Development Strategist at 7Search will be speaking at Hero Conf! It will be a great experience listening to these professionals speak about paid search in relation to the search … [Read more...] about Updated Agenda – Yahoo! and 7Search to Speak at Hero Conf!