We hope you’ve found this month’s Google Analytics Test Lab series helpful. By now, it should be obvious that Analytics is a very complex and powerful tool that can be very beneficial for your own accounts if utilized properly. What’s better is the fact that it’s completely free to use! We’ve covered several Analytics topics this week, including: 10 Google Analytics Hot … [Read more...] about Google Analytics Test Lab – Series Wrap-Up
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Using Google Analytics for Lead Generation
The best thing about Analytics is also the worst thing about Analytics. If utilized correctly, Analytics can open up a whole new world of possibilities within your accounts. On the other hand, trying to digest all of the different facets and capabilities can be a difficult and time-consuming process. This is why we decided to host the Analytics Test Lab this month in order to … [Read more...] about Using Google Analytics for Lead Generation
Whaddya’know Wednesdays: The Where and How of Conversion Tracking
https://www.youtube.com/watch?v=75YvncdUyPA&feature=youtu.be PPC Account Manager Shirin Faares Miller shows you the basics of Bing, AdWords, Analytics, and Analytics e-commerce tracking. All you need to know to get started with the basics of tracking to optimize for ROAS and ROI. … [Read more...] about Whaddya’know Wednesdays: The Where and How of Conversion Tracking
Google Analytics Test Lab: Finding New Test Subjects
Day two in the Google Analytics Test Lab is all about deciding what to test on next. Determining the areas in Analytics to use to compare performance and metrics is one thing, but using the interface to find new opportunity for your paid search accounts is a completely different beast. So here’s a look at my favorite three places to find new opportunity in Analytics! Goals … [Read more...] about Google Analytics Test Lab: Finding New Test Subjects
Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
https://www.youtube.com/watch?v=Df7Lo7CMQiI&feature=youtu.be Is the quality score of your keywords limiting your account? How can you tell? Where do you start fixing them? In a PPC Hero first-look exclusive, Brad Geddes, voted the most influential person in PPC, teaches you how to extract data from AdWords and manipulate it in Excel to find areas where increasing your … [Read more...] about Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
Google Analytics Test Lab: Ten Analytics Hot Spots
Welcome to the Google Analytics Test Lab! If you are just setting foot in the Analytics Lab for the first time, this is the place to start. To kick off our series this month, I will take you through your lab’s set up with the top ten areas to gather the best info for your experiment. Google Analytics can be a very powerful tool for Internet marketers – use it wisely! Lab … [Read more...] about Google Analytics Test Lab: Ten Analytics Hot Spots
Happy National Cartoonist Day!
May 5th is most widely known as Cinco De Mayo, but in some circles is better known as Inko De Mayo. That's because The National Cartoonist Society has deemed it National Cartoonist day! … [Read more...] about Happy National Cartoonist Day!
Google Testing Call Extension Placement
It seems like the past 2 or 3 years we keep hearing “THIS year is the year for mobile." Well it's 2012, and we're definitely seeing increases across the board in mobile traffic in PPC, and Google seems to be supporting this with more features and more testing. After running some tests this week on several mobile devices (Android and iPhone), we are seeing some very interesting … [Read more...] about Google Testing Call Extension Placement
New Series: Google Analytics Test Lab
Are you lost trying to use Google Analytics data to analyze or enhance your PPC accounts? Are you a veteran Analytics user looking for some more advanced tips? If so, this month's blog series is for you. Check back next week as we take you through our Google Analytics Test Lab. Here's what we'll cover: Monday: 10 Hottest Pieces of Information You Can Find in Analytics … [Read more...] about New Series: Google Analytics Test Lab
How to Improve Low Quality Score Keywords: A Case Study
Google is judging your keywords for quality, judging them hard. There are a lot of ways to improve low quality score keywords, and with Google's new improvements to quality score, they're making it a little more transparent as to what you need to do to improve your low quality score keywords. I've found in my accounts that it's most often ad relevancy and/or expected … [Read more...] about How to Improve Low Quality Score Keywords: A Case Study
Sign The Petition To Keep Control Of Your Ad Rotation Settings
Earlier this week, Sean Quadlin told you all about how Google's New Ad Rotation Setting Are The Devil. Well, it seems you all agree. Neil Sorenson (@iNeils) started a petition to Google to get them to change this setting back to the way it was, when we had control over our ad rotation. As of this posting, there is already 117 signatures! If you agreed with Sean and think this … [Read more...] about Sign The Petition To Keep Control Of Your Ad Rotation Settings
Google’s New Ad Rotation Settings are the Devil
Yesterday Google announced that they are changing the settings for ad rotation. They currently have three options: optimize for clicks, optimize for conversions and rotate evenly. This change will only affect the third option: rotate. Also, this change is the devil. Okay, so the basics. Beginning next week, any campaigns opted into “rotate” will only rotate for a period of … [Read more...] about Google’s New Ad Rotation Settings are the Devil
