Hanapin Marketing and PPC Hero held our first annual paid search-only conference, Hero Conf, last week in Indianapolis. Being our first event, we weren't sure what to expect. However, we couldn't have been more thrilled! The speakers provided nothing but relevant and exciting PPC content, our sponsors were always accessible, and best of all we finally had a chance to network … [Read more...] about Reminiscing on Hero Conf 2012
Search Results for: PPC
Big Improvements to Quality Score Diagnostics
This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality score as a tool to measure your stock against the competition, this update comes along and gets us a lot closer to just that. The … [Read more...] about Big Improvements to Quality Score Diagnostics
Ad Testing With Tight Margins: Keep Control
Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosystem, another factor that must not be ignored is CTR and it’s contribution to quality score. As an agency, I frequently see situations where ad testing as a strategy is essential but when the ad testing … [Read more...] about Ad Testing With Tight Margins: Keep Control
3 View-through Conversion Attribution Problems
View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. - source Agencies and account managers want to report this, or a portion of these to their clients and bosses, but unfortunately the problem of how to give credit to these conversions always arises. Basically it revolves around, … [Read more...] about 3 View-through Conversion Attribution Problems
Conversions from Another “Dimension”- Free Webinar!
We here at PPC Hero understand how exhausting it can be to deal with all of the information the Dimensions Tab provides. So much so, that we even had a whole Hero Conf session dedicated to Advanced Dimensions Settings! But, once you have the right data in front of you, you can get more conversions and raise your conversion rates with this awesome tool. That's why we're going … [Read more...] about Conversions from Another “Dimension”- Free Webinar!
Analytics Webinar Recording!
Thanks to everyone who attended our Analytics webinar yesterday! Amanda talked about URL tagging and tracking, multi channel funnels, and other under-utilized Analytics features. If you weren't able to join us, or if you'd just like a refresher, view the recording here! And as you all know, Analytics can be a beast of its own, so this was just a snippet of information. We'll … [Read more...] about Analytics Webinar Recording!
Happy Earth Day!
AdCenter Planned Outage on 4/21/12
Just a friendly reminder that AdCenter has a planned outage today. It's supposed to go down from 12 pm to 2 pm Pacific time (which is only three short hours from now!). In case you aren't in the Pacific time zone, here's when the outage will affect you: Eastern: 3 pm to 5 pm Central: 2 pm to 4 pm Mountain: 1 pm to 3 pm Check back to PPC Hero for hard-hitting updates just … [Read more...] about AdCenter Planned Outage on 4/21/12
New Matching Behavior For Keywords
Today, Google announced some very exciting news. Keyword match types generally make our lives easier, and we are better able to target the traffic with it. But what happens when your keyword is often misspelled? Or when you're an e-commerce company who has to bid on singular and plural terms? This could get very time consuming. This past weekend at Hero Conf, there was a … [Read more...] about New Matching Behavior For Keywords
Client Services: How to Gain Buy-In Early
For our first installment in the April PPC management series, I’m going to focus on something that may not initially come to mind when thinking about how to start off a new account on the right foot: client services. All paid search account managers understand the importance of data and performance. However, the thing many account managers forget to put at the forefront of … [Read more...] about Client Services: How to Gain Buy-In Early
SMM: And The Winner Is….
The 2012 Search Marketing Madness champion is... Fathom Online! Not only do the folks at Fathom get bragging rights for a whole year, but they also will be receiving a $200 Amazon gift card! Congrats! We want to thank all of our readers for casting their votes each round in support of their favorite blogs. All 64 nominated blogs provide a great source of search engine … [Read more...] about SMM: And The Winner Is….
Hunt No More! Bring in High Quality Leads Now
Do you ever find yourself HUNTING for quality leads? Well, have no fear, people! We are just ONE week away from the most exciting paid search conference of the year where you can learn all the latest PPC strategies, tips, and tricks to drive high-quality, high-conversion leads. And best of all, there is still time to register for or sponsor this exciting new event! Hunt no … [Read more...] about Hunt No More! Bring in High Quality Leads Now