Have you heard anything about the Facebook IPO this week? Me either. Back to reality now…I haven’t been able to avoid this news in the least. The articles keep rolling in too. My favorite addition today was the Washington Post analyzing how Zuckerberg could be worth more than Google founders Sergei and Larry. Why all the fuss? Saying it’s obvious is a bit of an understatement. … [Read more...] about Mark Zuckerberg and Paid Search
Search Results for: PPC
Hero Conf Super Early Bird Discount Ends Tomorrow!
Friday, February 3, is the last day to register for Hero Conf and still receive the Super Early Bird Discount. Day 1 is $450 (discounted by more than 50%), Day 2 is $1200 (discounted by nearly 30%), and both days are $1320 (discounted by nearly 40%). This week we would also like to share an interview with Joanna Lord, the Director of Customer Acquisition & Engagement at … [Read more...] about Hero Conf Super Early Bird Discount Ends Tomorrow!
Happy Groundhog Day!
Then put your little hand in mine. There ain't no hill or mountain we can't climb. Babe... … [Read more...] about Happy Groundhog Day!
Guide to URL Tagging and Tracking in Google Analytics
Over the years, we've written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over time. Each time we look at our most popular posts, PPC Hero's articles about URL tracking in Analytics are always at the top even though some of them were written in … [Read more...] about Guide to URL Tagging and Tracking in Google Analytics
Best WTQ’s from 2011 – Plus Some Negative Keyword Tips!
Twenty eleven brought us some strange, sometimes shocking, usually funny search queries. The whole Hanapin office had a great time mining our reports to bring you these gems. We had some great WTQ post tributes to icons such as Justin Beiber, J.T., and Wayne & Garth during 2011; but for this month’s What the Query, I wanted to bring you a list of our top 15 search queries … [Read more...] about Best WTQ’s from 2011 – Plus Some Negative Keyword Tips!
Seasonal Greetings? I Should Hope So!
It's social media, right? Meaning that social context has huge influence over what gets noticed and reacted to, right? And by "social context" I mean that you think different thoughts, and are likely to respond to different bids for your attention, on December 3rd than July 3rd -- or even on Sunday afternoon than on Monday morning. In other words, seasonal events, holidays, … [Read more...] about Seasonal Greetings? I Should Hope So!
Hanapin is Hiring! Looking for Account Managers!
Hanapin Marketing is currently seeking several Account Managers to join our team, with and without PPC experience, who want to work with some of the best companies nationwide. While PPC experience is preferred, it's not required, as we have a comprehensive and intensive 12-week training program to get you up to speed on everything we do. Spend your days where your talents … [Read more...] about Hanapin is Hiring! Looking for Account Managers!
Hero Conf Early Bird Deadline Ends Friday!
Life is like a box of chocolates... ...but this time you know exactly what you're gonna get! And that's SUPER EARLY BIRD pricing for Hero Conf! Register for Hero Conf by Friday, February 3, and save $300 on a general pass. Save $800 on a general pass+workshop combo! Seats will sell out, and you do not want to miss this paid search event! If you need more information, check … [Read more...] about Hero Conf Early Bird Deadline Ends Friday!
Everything You Need to Know About Ad Position in AdWords
Ad position, the forest containing all your account metric trees! (Sorry, it’s Friday, and the clichés abound.) A high quality score combined with the right keyword bid means your ad gets a higher and higher position on Google SERPs. But, how do you analyze your ad position in AdWords? And, how do you know what your optimal position really is? Some accounts do perform better … [Read more...] about Everything You Need to Know About Ad Position in AdWords
Analytics Regular Expression Characters
Regular expressions can seem like a foreign language, but once you know how they work you won't know how you ever used Google Analytics without them . This post will help you understand how each of the regular expressions function and includes examples of how they can be used for your account. What is does: Turns the character following the backslash into plain text. How it … [Read more...] about Analytics Regular Expression Characters
Free Ad Writing and Testing Webinar
Hanapin Marketing and PPC Hero have been offering free webinars for a few months now, and we're not stopping! Next up in our webinar series, Kayla will present "Ad Writing and Testing- Benefits and Best Practices." This session will cover basic to advanced best practices and strategies, so all levels of expertise are encouraged to attend! Join us Monday, February 20 from … [Read more...] about Free Ad Writing and Testing Webinar
Images, Headlines, and Targeting — Oh My!
I once saw a video clip of British-Irish comedian, Jimmy Carr, doing a bit on “enlargement” e-mails, asking if everyone else was getting spammed by them too, or if they were somehow targeting him based on some sort of presumed need. He ended it by saying that the worst part was how half the e-mails were forwards from his girlfriend ; ) Well, I can’t speak to those kinds of … [Read more...] about Images, Headlines, and Targeting — Oh My!