You may or may not be around to read this since it is National Leave the Office Early Day! Hanapin will be celebrating by starting our office Summer Hours at 3:00! Hellooooo longer weekend! … [Read more...] about National Leave the Office Early Day
Search Results for: PPC
Heroview- The World of Facebook Advertising
Today, we interviewed Facebook advertising expert, Merry Morud, of aimClear. For those of you who recall Merry's Hero Conf presentation last month, we couldn't wait to dig into this topic! See the recap below. PPC Hero: Welcome to today's Heroview everyone, real-time interviews featuring PPC experts from around the industry! Today, Merry Morud will talk with us about Facebook … [Read more...] about Heroview- The World of Facebook Advertising
Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
On our first British Whaddya'know Wednesdays, Sam Owen tells you all about the Content Tab in Google Analytics. He walks you through all the options and gives you helpful tips on how to use the data to optimize your PPC campaigns. https://www.youtube.com/watch?v=kJ-AESOu3uQ&feature=youtu.be Resources: How to set up event tracking How to link your adsense to your … [Read more...] about Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
WTQ?! – Do The Creep!
We all know from doing search query reports that we get some weird searches populating our ads. Sometimes it's just something strange like people putting www in the search bar with some general phrase (what is that about?!) and other times it's something a little more...interesting. It's time for our top ten, in no order, hilariously awful search queries for the month of May … [Read more...] about WTQ?! – Do The Creep!
Top 5 ways to use AdWords’ new Auction Insights tool
By now I’m sure you’ve all taken the time to read PPC Hero’s update on Google’s new Auction Insights feature (see Google's own blog otherwise). I’m also sure many of you took a couple of minutes to poke around with the tool in AdWords, thinking “cool” to yourselves, and then walked away never to return. However, as many of us PPC account managers know, getting the most out of … [Read more...] about Top 5 ways to use AdWords’ new Auction Insights tool
Big and Angry Landing Page Reports: Go Beyond Conversions
Conversion rate optimization is an important part of PPC management. No doi. It’s a huge factor in the ways that we chose to organize our accounts and allocate our spend. But it’s possible to see more than just conversion rate when looking at the performance of your landing page. Whether you’re trying to promote brand awareness or create a lasting repeat customer list, your … [Read more...] about Big and Angry Landing Page Reports: Go Beyond Conversions
The AdWords Dimensions Tab- Webinar Recording
Yesterday, Amanda walked us through the different options of the AdWords Dimensions Tab. (Not to mention tons of really cute kitten photos!) From day parting, to the brand-new labels option, to geotargeting, this webinar had something for everyone! And, looking at the case studies from current Hanapin accounts Amanda highlighted during the webinar, it is clear these features … [Read more...] about The AdWords Dimensions Tab- Webinar Recording
Auction Insights from Google: So Much Keyword-Level Data
After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account in the next couple of days (if it isn't in there already). Instead of using the ad preview tool or (heaven forbid) just running a quick test … [Read more...] about Auction Insights from Google: So Much Keyword-Level Data
Organize Like A Pro With AdWords Custom Labels
Clutter is the bane of my existence and I’m convinced it always has been. Perhaps this is why I find myself in a career where structure and organization are so crucial to successful performance. As Account Managers, we are constantly analyzing and manipulating an incredible amount of data on a daily basis, which can make it difficult to keep track of all your keywords and … [Read more...] about Organize Like A Pro With AdWords Custom Labels
Going to Internet Retailer Chicago? Have a drink with us!
PPC Hero, Hanapin Marketing, and Slingshot SEO are hosting a networking event Monday, June 4, the evening before Internet Retailer kicks off, at Hub 51 in Chicago. So, if you are attending the show or just happen to be in the Chicago area, come meet up with us for drinks and appetizers! This will be a chance to network with some great eCommerce companies or discuss how to … [Read more...] about Going to Internet Retailer Chicago? Have a drink with us!
How to Optimize Your AdWords Account Using The Advertising Tab in Analytics
This past Wednesday was our company-wide training day, and I thought the presentation I was a part of is something a lot of you might be interested in. We focused on using the Advertising tab in Google Analytics to optimize your AdWords campaign. Now, a lot of this presentation involved me plugging in and running through an actual client account, which I can't publish here, but … [Read more...] about How to Optimize Your AdWords Account Using The Advertising Tab in Analytics
National Pizza Party Day!
There are 3 BILLION pizzas sold every year in the US, and the average American eats 46 slices of pizza every year! It looks like PPC Hero is trying to celebrate National Pizza Party Day by consuming that much in 24 hours! Poor SEO Boy...he was really craving some pepperoni! Check out this Guide to Pizza for some other fun facts! … [Read more...] about National Pizza Party Day!
