In the third installment of our series, Ad Testing Made Easy, I’ll be talking about implementing your ad test. After reading Felicia’s post yesterday, I’m sure it’s safe to assume you accepted her mission and are ready to dig in and implement some ad testing. So, where do you start? Where do you end? This is your field guide to putting effective PPC ad testing into … [Read more...] about Ad Testing Made Easy: Running An Ad Test
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Ad Testing Made Easy: The Set Up
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today we will discuss how to set up proper ad testing in both Bing and Google. Ethan Hunt didn’t become a super spy over night, did he? No, he did not. So keep in mind that it takes some time and effort to … [Read more...] about Ad Testing Made Easy: The Set Up
Facebook Ad Autopsy
When most people think of testing results for Facebook Ads, they think in terms of boosting click-throughs -- getting higher response rate by using the right picture and saying the right things. But that's an incomplete picture. Don't get me wrong: boosting CTR IS a good thing, but your goal should be to optimize the total process, at each stage of the client acquisition … [Read more...] about Facebook Ad Autopsy
Ad Testing Made Easy: Best Practices
This is the first installment of our Ad Testing Made Easy series for this month. For the purpose of today’s post, we will discuss our list of ad testing best practices that can be applied to your own accounts. Ad testing can be a tricky process to master. It requires both time and money, both of which are oftentimes difficult to come by as busy paid search managers. … [Read more...] about Ad Testing Made Easy: Best Practices
Matt Lawson to Speak at Hero Conf
We are proud to have Matt Lawson, Vice President of Marketing at Marin Software, as a recently confirmed Hero Conf 2012 speaker. Register for Hero Conf by the 16th of January, and we will send you a free Display Network white paper, “Navigating the Google Display Network: How to Succeed and Gain Conversions” (limited to the first 25). Hero Conf is a paid search conference on … [Read more...] about Matt Lawson to Speak at Hero Conf
Ad Test and You Shall Receive!
It’s a new year PPC Hero readers, and that means it’s time to stop putting off all the things you promised you’d do in 2011 and really start doing them! First on your list? Ad testing for increased account performance. At least that’s where we’re starting, with the first PPC management series of 2012: How to Ad Test Using Best Practices. You’re probably saying to yourself, … [Read more...] about Ad Test and You Shall Receive!
Our Greatest Hits for December 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! “You can’t fear mistakes when you manage a PPC account.” Good advice from our seasoned PPC veteran, Jeff, as he lands the … [Read more...] about Our Greatest Hits for December 2011
5 New Year Account Analyzation Tips
It's a new year, and that means you've got another year's worth of data in your PPC account. Don't let this valuable data just sit there, it's time for your annual new year analyzations! Account Executive, Sarah Storm (winner of coolest name in the office), tells you 5 tips for your new year account analyzations! And, for this week's WYKW, I've included the transcripts below … [Read more...] about 5 New Year Account Analyzation Tips
Hero Conf Speaker Interview with Jeff Allen
We had the opportunity to interview Jeff Allen, who will be speaking about Advanced Mobile PPC at Hero Conf 2012, on his thoughts about Mobile PPC. With 11 years of Internet Marketing experience, Jeff Allen is currently an Account Executive here at Hanapin Marketing. If you would like to hear more about Mobile PPC from Jeff and others at Hero Conf, you can register or visit … [Read more...] about Hero Conf Speaker Interview with Jeff Allen
Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
2011 ended on a high note! Here are some big highlights from last year, from both Hanapin and PPC Hero: We moved into our newly renovated downtown office in the Certified Technology Park. We hired 16 new employees, pushing our head count to 22. We grew revenue by double-digits for the seventh consecutive year. I was awarded Entrepreneur of the Year at the 7th Annual Fuse … [Read more...] about Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
The Wizards of Paid Search
Join the Wizards of Paid Search in Indianapolis, IN on April 16-17, 2012. at Hero Conf. Sign up for Hero Conf by January 16, and receive a free white paper on how to succeed on the Display Network! This offer is limited to the first 25 people, so reserve your spot quickly! Hero Conf announced an exciting agenda last month filled with interesting paid search topics led by … [Read more...] about The Wizards of Paid Search
Delivering on the Look After the Leap
Back when e-commerce was relatively new, one of the go-to best practices for improving usability and conversion was to consistently tell visitors what would happen next. So you would: write embedded links so that visitors could reliably tell where they would land after the jump explicitly state what would happen as a result of filling out and submitting a lead form (we'll … [Read more...] about Delivering on the Look After the Leap