It's that time again, a year has gone by and a new one is about to start. PPC Hero and SEO Boy are getting into the spirit as Father Time and Baby New Year, but it looks like Ms. Clicks missed the memo on costumes. Here's to a great 2012! … [Read more...] about Happy 2012!
Search Results for: PPC
SOPA: Rogue Websites vs. Censorship
The Stop Online Piracy Act or SOPA was introduced to the U.S. House on October 26. You’ve probably been following the bill through the news and recent hearings on November 16 and December 15 regarding details to the bill, but if you haven’t, I’d like to give a general overview of what SOPA is, what supporters and opponents of this bill are saying, and how it could potentially … [Read more...] about SOPA: Rogue Websites vs. Censorship
Only Two Days Left on Hero Conf $100 Holiday Discount!
Register for Hero Conf now to receive the Hero Conf holiday $100 discount before it expires on December 31, 2011. Use the discount code “Jingle” to receive the $100 in savings off of the regular conference price. That’s only $350 for the general conference pass or $1,220 for the conference and workshop! This paid search conference will allow to you to focus on PPC without … [Read more...] about Only Two Days Left on Hero Conf $100 Holiday Discount!
WTQ – Bringin’ Sexy Back
You might have noticed that these WTQ posts tend to have a theme of some sort. Usually, this theme can be seen in the kinds of queries we’ve gotten for that particular month. It truly baffles me that searchers from all over the world, from all different walks of life, might still query phrases that have similar themes during a month's time. This month, a pretty clear theme … [Read more...] about WTQ – Bringin’ Sexy Back
Rocket Science? No. Scientific? Yes.
So I saw this “meh” ad on my wife’s Facebook page, and thought it would make a pretty good example of “Things to Test on Your Facebook Ads.” But before I list off everything that could probably be improved or might be worth testing, here are a few things that are well done, or at least OK: The orange “Button” on the lady’s head provides enough visual prominence to at least … [Read more...] about Rocket Science? No. Scientific? Yes.
Your Competition is Set to Crush You in 2012
Your competition is gearing up to crush you next year. They’ve spent this year learning your tricks, perfecting their own, and are now ready to unleash everything they have on you. That’s because they know what’s at stake. Profits. 2012 is set to be a record year for many businesses that rely on PPC, but there is only so much room at the top. The competition is going to get … [Read more...] about Your Competition is Set to Crush You in 2012
Google Online Marketing Challenge Registration Opens
I know most of you may not fall into this category, but if you happen to teach at the college level--you should definitely check out Google's Online Marketing Challenge, the registration for which just opened. It's open to professors of any higher learning institution. The Professor is so excited, because he just signed up for the Google Online Marketing Challenge. … [Read more...] about Google Online Marketing Challenge Registration Opens
Hero Conf Agenda is Announced!
The PPC Hero and Hanapin Marketing team is proud to unveil the 2012 Hero Conf Agenda! Day 1 of the conference will include a variety of exciting sessions on topics ranging from Retargeting to Advanced Mobile Marketing to a Landing Page Clinic. Day 2 will include informative one-on-one workshops with the PPC Hero team. Check out the full list of speakers here, and check out … [Read more...] about Hero Conf Agenda is Announced!
Holiday Sweater Day!
As the temperature continues to drop, it's time pull out your favorite, coziest holiday sweater. It's the best and most festive way to stay warm. PPC Hero and Ms. Clicks are certainly excited about their new holiday sweaters! … [Read more...] about Holiday Sweater Day!
Google Analytics Real Time
With the new version of Google Analytics that was recently launched alongside Multi-channel funnels, Google also launched a new Beta called Real-Time. The launch was actually on September 29, and search marketers with access have done a great job of digging into this neat new tool and seeing what it can really do, and what sort of impact it might have on how we make decisions … [Read more...] about Google Analytics Real Time
Tips For Managing Accounts Simultaneously in AdWords and AdCenter
If you’re managing accounts in multiple search engines, implementing universal changes can be a challenge. Clunky user interfaces, variances in data column names, inconsistent report type availability, all contribute to less than efficient management of otherwise similar information. So, I thought it would be helpful to provide some best practices in managing your PPC campaigns … [Read more...] about Tips For Managing Accounts Simultaneously in AdWords and AdCenter
Visually Striking + Emotionally Compelling
For an image to grab eyeballs it has to be visually striking. But visually striking images won’t keep attention unless they have a compelling emotional content (also called “story appeal”). Combining the two practically guarantees a unignorable ad image. That’s the theory at least. Here’s an example: So you have the typical mid-riff baring fitness-model looking woman, … [Read more...] about Visually Striking + Emotionally Compelling